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March23, 2005 - Ouch. >> |
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*********** ******** *********** Time Inc. seeks to cash in on NASCAR craze with new mag. Racing Fan magazine reaches newsstands next Monday - a bold effort by a major publisher to tap into NASCAR mania. Sporting plenty of big photos and the same oversize format as ESPN The Magazine, Racing Fan leads with cover boy Dale Earnhardt Jr. ("10 Things You Don't Know About Jr.") and ranks "10 Crashes That Shook NASCAR's World." First on the list, of course, is father Dale Earnhardt's fatal wreck at Daytona in 2001. MORE ONLINE
2. Mediaweek
Already steeped in testosterone, the newsstand last year became even more muscular, with new launches targeting specific male archetypes: men who love gadgets and fashion, men who love music and men who love??¦themselves. And while such new books--Cond?© Nast??™s Cargo, the independent Giant and Ziff Davis Media??™s Sync--have tried to stand out from their general-interest brethren, single-copy sales have been a tough challenge with sell-through averages ranging from single digits to high teens. Now, to remedy this, as well as to surely help boost advertising, all three are tweaking their editorial formulas. John Harrington, publisher of The New Single-Copy Newsletter, said the industry average sell-through is 34 percent. For the men??™s category, he noted, it??™s slightly higher, from the upper 30s to low 40s. A sell-through rate in the teens is ???terrible,??? he said. ???Even when a magazine is growing and putting out issues wherever it can and then pares back once it finds its core market, the sell-through should be in the high 20s or low 30s.??? Maxim, for example, in 2004 boasted a 44 percent sell-through average, while Emap??™s FHM had a 43 percent sell-through, reported Harrington. When a sell-through sinks to single digits, the magazine just simply ???isn??™t working,??? he added. MORE ONLINE
3. Boston Globe
A technology publication run by the Massachusetts Institute of Technology has retracted two stories it published on its website this year, after it was unable to verify the existence of an anonymous source cited in both stories. The articles, both written by New York-based freelance journalist Michelle Delio, were about last month's dismissal of Carly Fiorina as chief executive of computer and imaging company Hewlett-Packard Co. Jason Pontin, Technology Review's editor-in-chief, ordered the articles removed from the site after receiving a complaint from HP officials. ''HP gave me a phone call," said Pontin. ''When I checked the sources, I could not in fact verify that the anonymous quotes were accurate. So we killed the story." Each of the two stories featured quotes from an anonymous HP employee. In the first story, posted on Feb. 10 and titled, ''Carly's Gone. HP Celebrates," the source is identified as an HP engineer. In the second, titled ''Carly's Way" and published March 4, he is described as a Hungarian immigrant with the initials ''G.S." and as ''an electrical engineer who worked as a research scientist at the Hewlett-Packard Imaging Systems Laboratory starting in 1975 until he resigned in 2003." MORE ONLINE
4. Folio Magazine
Entrepreneur magazine, which has had a long??”and controversial??”history of flexing its legal muscle against those it says infringe on its trademark, is at it again, this time threatening a San Diego-based clothing designer with legal action against a recently published trademark for her newly anointed 3Entrepreneurs LLC clothing label. The threat comes as some entrepreneurs are banding together to cancel the magazine??™s trademark altogether. The magazine contends it is merely protecting its trademark. Heather Tornincasa, a 24-year-old California native, filed trademark applications with the U.S. Patent and Trademark Office in April 2004 to use the word ???entrepreneur??? on the company??™s clothing lines Entrepreneur and Entrepreneur Generation (or ???E Generation???). Tornincasa received a cease-and-desist letter from Latham & Watkins LLP, the legal team representing Entrepreneur Media, Entrepreneur??™s parent company, in July. The letter demands the withdrawal of Tornincasa??™s trademark application and for her to cease using the ???entrepreneur??™ trademark, and promises to ???take appropriate action??? if and when the trademark is published. The USPTO published the mark on February 22, and Tornincasa has yet to be contacted by EMI or anyone else about an appeal. Those opposing the trademark have 30 days to file an appeal with the patent office before the trademark is approved. Ron Young, general counsel for EMI, says the company still plans to oppose the mark during this period. MORE ONLINE *********** ??¦ that Us Weekly is no longer seeking interns to start immediately. ???Please do not send any resumes for summer yet...they will be deleted from our inbox.??? Look for a posting in April. No phone calls please. *********About Ed: Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com How to unsubscribe from this newsl 42813/ nester.com or Go to: http://www.zinester.com/mpb/unsub.cgi?5557???
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March23, 2005 - Ouch. >> |
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