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April13, 2005 - Darn dirty water bugs! Plus, news and jobs! >> |
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******* The three major women's service magazines boast a collective 315 years of publishing experience, and this month they read as if they're recycling some Golden Oldie story lines. What can you say about a magazine that bags an interview with the First Lady, puts her on the cover, and the first "question" it asks is ??”a compliment on how good she looks. You'd say "Isn't that sweet," which is exactly what Laura Bush told the Ladies Home Journal in its May issue. As expected, Bush makes no news but talks the nicety talk LHJ's 4.1 million readers lap right up: You know, God, mom, love, yada, yada. Editor Diane Salvatore, nearing her third anniversary at the title, knows the turf all too well ??” but you wonder if her bosses aren't a bit unhappy that she hasn't been able to budge circulation. Generic service pieces that could've been written in, say, 1975, like how to deal with a 14-year old daughter who talks to her friends but not to mom, are not going to help all that much.
If it seems like Good Housekeeping has been around forever, that's because it has. The May issue marks the 120th anniversary of what is arguably an American icon. For all those years, the mag has pretty much stayed true to form with an endless supply of advice on food, parenting, health, personal stories and, of course, keeping up the home. On the cover, Brooke Shields talks about her battle with postpartum depression and how she finally made peace with parenthood.
2. Mediaweek Newsstands, already brimming with chronicles of Hollywood??™s hookups and breakups, will find room later this month for yet another celebrity lifestyle magazine--publishers??™ latest effort to milk a genre that, as Paris Hilton would say, is ???definitely hot.??? Joining Time Inc.??™s 11-year-old InStyle and five-month-old Life&Style, published by Bauer Publishing, will be American Media Inc.??™s Celebrity Living, which will begin testing five weekly issues starting April 23.
Edited by AMI executive vp, chief editorial director Bonnie Fuller, who has assembled a team of editors, Celebrity Living will give readers a bird??™s eye view of how the rich and pampered live and will translate that champagne lifestyle to a wine-cooler budget. Celebrity Living will be to Star what InStyle is to People and Life&Style is to In Touch.
3. NY Times For further evidence that the Internet can be complementary to print, consider this: Radar magazine, which folded two years ago and is being revived in May, is starting a Web site before publishing the magazine itself. Come the end of April, visitors to the Web site (www.radarmagazine.com) will be reintroduced to Radar, which its founders are trying to make irreverent, urban and fun. Then, by the time the magazine comes out on May 24, readers will have been primed for the first issue and be looking forward to the next.
The strategy is highly unusual, and it reflects some of the thought that has gone in to making sure that this time Radar stays in the air.
4. NYMetro.com
Since the Abu Ghraib story broke eleven months ago, The New Yorker??™s national-security correspondent, Seymour Hersh, has followed it up with a series of spectacular scoops. Videotape of young boys being raped at Abu Ghraib. Evidence that Abu Musab al-Zarqawi may be a ???composite figure??? and a propaganda creation of either Iraq??™s Baathist insurgency or the U.S. government. The active involvement of Karl Rove and the president in ???prisoner-interrogation issues.??? The mysterious disappearance of $1 billion, in cash, in Iraq. A threat by the administration to a TV network to cut off access to briefings in retaliation for asking Laura Bush ???a very tough question about abortion.??? The Iraqi insurgency??™s access to short-range FROG missiles that ???can do grievous damage to American troops.??? The murder, by an American platoon, of 36 Iraqi guards. Not one of these exclusives appeared in the pages of The New Yorker, however. Instead, Hersh delivered them in speeches on college campuses and in front of organizations like the American Civil Liberties Union and on public-radio shows like ???Democracy Now!??? In most cases, Hersh attaches a caveat??”such as ???I??™m just talking now, I??™m not writing?????”before unloading one of his blockbusters, which can send bloggers and reporters scurrying for confirmation.
Every writer understands that there is a gap between the print persona and the actual self, but Hersh subscribes to a bright-line test, a wider chasm than is usually acknowledged, particularly in today??™s multimedia age.
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| << April08, 2005 - Get me out of here! Ed's trapped in doors as he dreamily looks out the window at the blue sky |
April13, 2005 - Darn dirty water bugs! Plus, news and jobs! >> |
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