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Happiest Hour EVER!
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Spend it with Ed tomorrow, Tuesday, May 3 in NYC. 7 p.m. at Plan B in the E. Village (339 E. 10th Street at Avenue B). Happy Hour 7-9 p.m. Announcement of the winner of the Chat with Graydon Carter raffle at 8:30.
Junior-level types can still buy tickets for the raffle online! Go to www.ed2010.com and click on Events to buy tickets and read the official rules.

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News
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1. NY Post
???Shop??™ talk and hot air

5/2/05
http://www.nypost.com/business/43358.htm

Read about shopping till you drop.

That's the buzz these days, as two new shopping-tilted titles hit the increasingly crowded field.

Red says it's "For the best things in life," but it seems to be trying to be all things to all people. There's fashion, shopping, beauty, health, home, parenting and relationships in the latest issue, but Red does little to distinguish itself in these areas from the dozens of similar titles that already exist. The shopping pages are filled with the latest fashions, the relationship section offers advice on how to fine-tune yours, and the health section dissects the latest diet craze. It's the kind of magazine you thumb through when you see it sitting on someone else's desk, not the kind you run out and buy.

MORE ONLINE

2. NY Post
Wolff Howl Over New York
By Keith J. Kelly
5/2/05
http://www.nypost.com/business/43375.htm

Media scribe Michael Wolff blasts New York magazine editor Adam Moss in the upcoming issue of Vanity Fair, labeling him a "very correct and humorless" editor who is essentially destroying the soul of the weekly.

Wolff, now a staff writer at VF, was an award-winning media pundit at New York before his ill-fated bid to acquire the weekly by teaming up with Mort Zuckerman, Nelson Peltz, Jeffrey Epstein, ad man Donny Deutsch and filmmaker Harvey Weinstein fell short.

The team had the backing of at least three billionaires, but was outmaneuvered by investment banker Bruce Wasserstein, who submitted an 11th-hour bid to buy the mag from Primedia in December 2003. Moss was hired to succeed Caroline Miller a month later.

MORE ONLINE

3. NY Times
Print Insists It??™s Here to Stay
By Katharine Q. Seelye
5/2/05
http://www.nytimes.com/2005/05/02/business/media/02mag.html?

Here's a Newsweek cover from 100 years into the future: an aerial view of the United States with California split off from the mainland and floating in the Pacific. The headline: "California Island: More popular than ever 62 years after the Big Quake."

And here's Sports Illustrated 100 years hence: "Hell Freezes Over! Cubs Win 2105 World Series."

These faux futuristic covers are part of a $40-million, three-year campaign by the magazine industry to win advertisers and try to convince them that magazines, which have existed in the United States for nearly 250 years, are likely to be here for the next 250, come what may. At the same time, the newspaper industry has begun a multimillion-dollar, three-year campaign to make over its image in the eyes of advertisers.

MORE ONLINE

4. NY Metro
The Charity Ball Game
By Amy Larocca
5/2/05
http://www.nymetro.com/nymetro/shopping/fashion/features/11894/index.html

You are cordially invited to watch Anna Wintour, Karl Lagerfeld, and a cast of thousands as they prepare for the most excessive, obsessive, competitive, stage-managed, micromanaged, luxurious, fabulous party of the social season: the Costume Institute Ball.

???No money, no come-y,??? says Stephanie Winston Wolkoff into her constantly ringing cell phone. She??™s just about had it with explaining that the Costume Institute Ball??™s after-party isn??™t a laid-back, stroll-past-check-in kind of night.

Last year, there had been some . . . problems. At 10 P.M., after dinner, the unwashed, unjeweled, distinctly unfabulous hordes had descended, gawking at the celebrities. It was like the scene at some dank West Side nightclub. She is taking pains not to let that happen again.

MORE ONLINE

5. NY Times
New Life for Old Gimmick: A Magazine Will Give Away Lots of Stuff
By Lia Miller
5/2/05
http://www.nytimes.com/2005/05/02/business/media/02sync.html

???People love free stuff," said Tony Romando, the editor in chief of Sync magazine, which is devoted to the latest and hippest electronic gadgets.

To prove his point - which hardly seems to require proof - Sync will give away one of every item written about in its August-September 2005 issue, including DVD box sets, flat-panel television sets and a car.

"Every issue we've been giving away more, and the response had been growing and growing, so for us it's a natural progression," said Mr. Romando.

MORE ONLINE

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Whisper Jobs
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Ed hears??¦some stuff that he'll tell you about tomorrow.

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