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Run for those Roses, Jerry!
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News
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1. Gawker
Tonight We're Gonna Party Like It's 1949!
By Gawker Staff
5/6/05
http://www.gawker.com/news/media/commentary/index.php#tonight-were-gonna-party-like-its-1949-102470

The new Folio: is out (yup, it still exists), and it reports that Reader's Digest (yup, it still exists) will soon be hitting its 1,000th issue.

Reader's Digest will roll out the red carpet for its upcoming August issue, the magazine's 1000th. The 83-year-old magazine is producing a special ridealong, dubbed ???Future,??? which will be sent to a million of its ???influential??? subscribers. Reader's Digest is also planning a digital version of the issue and party in lower Manhattan in July to ring in what publisher Laura McEwen calls a 3 to 5-year process of ???perception blasting.???

And we're sure it'll be quite a party-cocktails, large-type giveaways (abridged, natch), the Glenn Miller Orchestra-and all over by 5, so we can still catch the early-bird at Applebee's!

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???A 'development' magazine at Time Inc. is like being a shark,??? says Business 2.0 editor Josh Quittner. ???You have to keep moving.??? His magazine was purchased by Time Inc. in 2001 and put under 'development' status.

B2 publisher Lisa Bentley explains: ???The company spends a great deal of time ensuring that we are creating different and relevant products throughout the first few years after launch.??? Other development titles include All You, Nuts, Life, and even the five-year-old Real Simple.

One such product is Playbook, an eight-to-12-page editorial insert in Business 2.0 that's been dramatically upgraded from a two-page former incarnation called Cheat Sheet. ???It was a two-page down-and-dirty explainer,??? says Quittner of the Cheat Sheet. ???The readers loved these things. But we wanted a little more room.???

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THE vaunted wall that separates editorial content from the advertisements appears to have been a little porous in the current issue of Life.

The venerable title that Time Inc. has revived as a weekly newspaper insert, had a full page ad for Whitman's chocolate on page 9 of the...

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Whisper Jobs
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Ed hears??¦

... that Art & Antiques is hiring a part-time editorial assistant (four hours each afternoon). Contact is associate editor Kirsten Ott, kott@artandantiques.net (Don't mention Ed)

... that Loudoun Business magazine is looking for DC metro freelancers to write a monthly "how to" article beginning in August. Send business clips and references to David Hughes, editor@loudounbusiness.com. (Don't mention Ed)

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