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BAM BAM!
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And now in the better-late-than-never category, it's the first Ed2010 Birmingham happy hour of the year! Now, I know what you're thinking: First happy hour of the year? Isn't the year almost halfway over at this point? Well, yes, technically it is. But let's just say it's been an insanely busy year so far, and it doesn't really show any signs of slowing. So let's go out and drink cheap martinis while we can, huh?Where: The Blue Monkey, on Cobb Lane near Five Points South (a map is at www.tosabe.com/bluemonkey, and there's parking available off 20th Street). You know the drill: We'll be out on the patio if the weather's nice, or inside on the couches if it's nasty. When: Tuesday, May 24 (that's two weeks from tonight), from 6-8 p.m. Why: Because we've got to make up for lost time! (And because you deserve a $5 martini or two.) So tell your friends and your co-workers, and tell them to tell their friends and co-workers while they're at it. Then...show up. It's that easy!

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News
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1. Hatch magazine
When a group of aspiring magazine editors realized they had no connections, they became each other's ins
By T.J. DeGroat
May 10, 2005
http://hatchmagazine.com/story.phtml?id=281

When Chandra Czape got to New York City, she realized the old clich?© that it's who you know, not what you know, really is true.

Unfortunately, the only people Czape knew were other entry-level magazine staffers with no ties to New York's cliquey media scene. So the enterprising editor began organizing informal get-togethers with her friends to share industry gossip and swap tips about job openings.

Between meetings, Czape sent out emails full of industry news and insider information. During the past seven years, the list of recipients has grown from about 15 wannabe editors to more than 4,600 college students and magazine staffers of all levels.

The rise of Ed2010, which aims to help people reach their dream editing jobs by 2010, is proof that ???when there's a need for something, it just tends to happen naturally,??? says Czape, who never planned for the group to become such a popular resource for journalists across the country. Ed2010 chapters have sprung up in 20 cities, from Washington, D.C., to San Francisco.

???We didn't intend it to be anything official or organized. We just wanted to learn about jobs in the magazine industry because we ??¦ weren't from New York and didn't have any connections,??? says Czape, now deputy editor of CosmoGIRL! ???We were told you had to know somebody to get a job in New York -- you had to have an in. We were all trying to figure out how to get that, so we became each other's ins.???

Founder and President Czape is the driving force behind Ed2010, but the organization relies on a team of volunteers to keep it running smoothly. Among them is Sunny Gold, vice president of operations. During the day, you can find her at Glamour magazine, where she is associate editor.

Gold epitomizes the Ed2010 spirit. She first met Czape when she was an intern with the American Society of Magazine Editors program. ???She spoke to my group and told us about Ed and I thought, 'When I move to New York, I'm just gonna take it over,'??? Gold says.

Gold's boss called Czape, one of her best friends, to share the good news: Someone wanted to help out. Back in 2001, this was an uncommon occurrence, much to Gold's surprise. ???No one had volunteered. Hello, dummies, do you wanna get something out of this? How many hundreds of people have I met or talked to because of this???? she asks.

One example of the Ed2010's benefits: whisper jobs, which appear in the newsletter and are archived on the web site. Magazine staffers can use an online form to tip people off about impending openings.

Understandably, some are reluctant to discuss jobs before an official notice has been made. ???It's a little touchy. You just don't know when it's right to publicize a job if you're not the one to take the application but you know the job is open,??? Czape says. ???But it's the only way you can find out about magazine jobs. They won't be in The New York Times or on journalismjobs.com.???

Besides the job postings and monthly meetings (happy hour, anyone?), Ed2010 helps college students and recent grads through Ask Ed, an advice column on the web site, and workshops. Ed also hooks up interns and junior editors with senior-level staffers through the 60-Minute Mentor program.

A spin-off of the mentor program is the EIC raffle. Junior editors buy tickets for the chance to meet with the editor in chief of a top consumer magazine. Last week, Ed2010 raffled off a meeting with Vanity Fair's Graydon Carter. The winners get to pick the brain of someone whose job they covet and Ed2010 gets some much-needed financial love. The proceeds go toward maintaining the web site.

That so many senior-level editors are willing to help unknowns might surprise some. As documented by insider books like The Devil Wears Prada and Front Row, the magazine industry isn't always the most supportive environment. But Czape says 90 percent of the people the Ed2010 team approaches are willing to lend their support. ???People really do love to help people,??? she says.

That's the underlying principle driving Ed2010. If everyone who receives a helping hand returns the favor, Ed could revolutionize the industry. ???I think people act the way they're expected to act. If you tell people it's cut-throat and mean and competitive, people become cut-throat and mean and competitive,??? she says. ???If you tell them when they graduate that it's a nurturing, sharing environment, they're nicer to each other and help each other out.???

Who knows, by 2010 the country's most prestigious magazines could be run by people following the Ed2010 philosophy.

And what will happen to the organization in five years, when the deadline is up? ???I've been nervous about that since 2003,??? Czape admits. ???That's the thing -- when you start a group and you don't think it's really gonna go anywhere and you just think it's a joke between you and your friends. I don't know. We have to figure it out. We've got a couple of years.???

One thing's for sure: there always will be a need for Ed2010. ???You can never satisfy it,??? Gold says. ???We do write back to every single person who writes, but it's never ending. There's always a new batch of people looking for work and they all want help.???

As for Czape, where will she be in 2010? ???I used to want to be an editor in chief, but the closer I get, the less appealing it is,??? she says. Instead of serving as the face of a magazine, Czape prefers to work in a more hands-on position. Besides, she says, ???I kind of get to be editor in chief of Ed2010, helping all of these people.???

What's more rewarding than that?

NO MORE ONLINE ; Ed greedily gave you the whole story.

DEMAND FOR MAGAZINE AD PAGES, which had been beginning to build earlier this year, has suddenly gone negative once again. According to figures released Tuesday by the Publishers Information Bureau, the number of ad pages sold by consumer magazines in April declined 0.7 percent from April 2005. April's ad page erosion follows a progression that began the year with ad pages dipping 0.4 percent in January, increasing 4.2 percent in February, and rising 1.3 percent in March. Year-to-date ad pages are up 0.8 percent.

April's dip is especially alarming, because it follows three consecutive years of soft magazine ad demand. Ad pages declined 0.6 percent in April 2004, fell 3.6 percent in April 2003 and were flat in April 2003, according to the PIB's archives. The Magazine Publishers of America, which oversees the PIB, attributed the ad page softness to weakness in selected advertising categories, noting that six of the top 12 magazine ad categories actually posted ad pages gains.

"In terms of absolute pages, the technology category has been experiencing softness for a while, exacerbated by changes in the telecom industry, while fundamental issues in the automotive and drug industries have affected their media spending," noted Ellen Oppenheim, executive vice president-chief marketing officer at the MPA.

MORE ONLINE

Jeremy McCarter, 28, who has been chief theater critic for the New York Sun for the last three years, will replace John Simon as chief theater critic for New York magazine, starting June 1.

Mr. Simon, the acid-penned critic who has reviewed theater for New York for more than 37 years, was told yesterday of the magazine's decision to replace him.

"I didn't decide to leave; they decided," says Mr. Simon, 79, who met with New York editor in chief Adam Moss at the magazine's offices yesterday afternoon. "They said I've been very good for them, and for the theater, but they somehow wanted a change of viewpoint."

MORE ONLINE

Do magazines that are tied to celebrities really work? It depends. Once in a while they are smash hits. Think of O, The Oprah Magazine, for example, a partnership between Hearst and Oprah's own company that is a complete winner with constantly increasing circulation, burgeoning advertising, and lavish, award-winning editorial and design. But remember Rosie, Gruner & Jahr's extreme makeover of the long-established women's magazine McCall's. Though Rosie started off strong, it flamed out when the comedian ended her daily television show. During the publication's brief existence, there were constant squabbles about control between the star and her publisher that ended finally in an acrimonious and very expensive lawsuit.

Just like its famous founder, Martha Stewart Living has had its ups and downs. In fact, more than a decade ago, when Stewart was first shopping her magazine to a series of major publishers, some were concerned that a magazine based on just one person might be problematic if anything happened to the cover personality. (Back then they worried about the individual being hit by a truck, not tangling with the feds.) During Stewart's recent legal problems, Martha Stewart Living did take a major nosedive with advertisers, dropping as much as 50%. Though its star seems to have bounced back, the magazine's advertising is recovering but slowly.

MORE ONLINE

MICHAEL Coady rides again. The one-time Fairchild boss has joined Jennifer Smith Hale, the 30-year-old owner of critically acclaimed Santa Barbara Magazine, to launch a new Calif.-wide women's luxe lifestyle mag to be known simply as C.

The first issue is expected to hit in September. Coady, a fashion-world fixture with a wicked sense of humor, was both feared and admired during his days running Fairchild as a private fiefdom with John Fairchild and the young Patrick McCarthy.

Coady disappeared from the New York publishing world when Disney CEO Michael Eisner sold the Fairchild publishing empire to the Newhouse family's Advance Publications for $650 million nearly five years ago.

MORE ONLINE

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ED AD
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I am a 26-year British female who works in fashion. My friends/work colleagues and I are seeking: To temporary sublet a studio or one bedroom apartment From 8th September 2005 ???‚¬??? 20th October 2005 For a total of 6 weeks Located in Manhattan $1500 for the entire 4-6 weeks (neg.) Our reason for being in NYC is due to the fact that we have to put together a charity fashion show in support of UNICEF. WE also have to attend NY Fashion Weeke between 9th - 16th September 2005. If you have an apartment available at this time please do get in touch. My e-mail address is muchaneta1@aol.com. I look forward to your response.

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ED AD 2
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Housemate wanted; contact Laura Ewald at ewaldl@gwu.edu Room available in large Northern Virginia in mid-June. Join five other women in six-bedroom, 3.5-bath between 495 and 66 off Route 7, one mile from West Falls Church Metro in safe, nice area. Lots of amenities. Two minutes to Tysons Corner, 12 minutes to Arlington, 20 minutes to DC. Unfurnished room shares bathroom with one other NEAT female. Non- smoking preferred. Rent is $575/month plus 1/6 utilities, about $80/month. We are professional, outgoing, non-smoking females ages 24-28; we are seeking non-smoking, professional/grad student 23-29 with steady income. No kids, no pets. Thanks!

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ED NOTE
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Um, maybe you two should get together? ************
Whisper Jobs
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Ed hears??¦

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About Ed:
Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com

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