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Reptilian brain
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Amygdala. Isn't that what they're calling it these days? Ed's not in touch with his as often as he should be.

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News
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1. Business Week
An Onslaught Of Hidden Ads
By Jon Fine
6/17/05
http://www.businessweek.com/magazine/content/05_26/b3939043.htm

Toyota Motor Corp. (TM ) has asked at least three major magazine companies to explore product integration -- that's product placement to you and me -- of its cars into magazine editorial pages. Say hello to another indicator of changing media mores.

There's no sign that Hearst Magazines, Meredith (MDP ), and Advance Publications, the parent of Cond?© Nast Publications, are going along with what would be a major breach of the traditional wall between magazine editorial and advertising units. Still, it's a time, says Deborah Wahl Meyer, vice-president for marketing at Lexus, in which "ideas can cross between advertising and editorial. It doesn't always need to have the 'advertorial' note on top." Indeed, when Toyota came calling at each publisher, its execs talked up a favorite marketing coup: this year's multimillion-dollar deal that put its vehicles on reality-TV show The Contender. (BusinessWeek (MHP ) sales execs say they are discussing advertorials with the car giant.)

Toyota's notions aren't universally welcomed. "We'll sell our mothers, but this doesn't work," says a mystified magazine executive who attended one presentation and, fearing a major advertiser's wrath, insisted on anonymity. "I can't sell you an article. I don't even know how to price it."

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Atlanta-based music magazine Paste announced today that it will acquire the subscriber base of the defunct Tracks. The move will triple Paste's subscriptions from 15,000 to 50,000, and will now guarantee advertisers a circulation of 120,000.

Paste's August/September issue will be the first to be received by Tracks subscribers. Tracks, launched by former Vibe/Spin Ventures executives John Rollins and Alan Light in December 2003, folded in April after the magazine ran out of funding.

We??™ve admired Tracks since they launched in 2003. Like Paste, Tracks focused on the music, rather than the over-the-top celebrity 'news' with which we are constantly inundated," said Nick Purdy, Paste publisher. "Our readership has a lot in common with Tracks'. They are selective taste-makers in tune with popular culture - they're fans of Coldplay, The White Stripes, and Aimee Mann, they own the Garden State DVD - but they also want to know what's just under the radar."

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Radar Online today published the first dispatch in Mim Udovitch??™s four-part expose of the Kabbalah Centre, ???Hollywood??™s hottest cult,??? as the magazine puts it. The fruit of a ???four-month Radar investigation,??? it??™s a compelling premiere: A well-crafted overview of the Centre??™s odd religious mysticism-meets-pop culture popularity, complete with an ominous nut graf (or, really, nut sentence) ??” ???a close look reveals an organization more committed to questionably financial deals and celebrity wrangling than to advancing an ancient Jewish mystical approach to life??? ??” and a ten-item list of ???findings??? Radar will present in coming days. Some of the more interesting examples:

???The Centre??™s solicitation of freelance ghostwriters on the website Craigslist, to help the Bergs write ???scholarly??? books on Kabbalah, some of which the writers are encouraged to model on new-age best-sellers.

??? The Centre??™s use of cultlike techniques to control members, including sleep deprivation, alienation from friends and family, and Kabbalah-dictated matchmaking.

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Time Out New York is just shy of its tenth birthday. But the London mothership has been around for at least 35 years, and it??™s been putting out the Time Out guidebooks for a good chunk of that time. Our West Coast correspondent recently (and inexplicably) happened across a copy of Time Out??™s New York Guide from 1990. Some hi-larious highlights, from the section on neighborhoods:

East Village: The East Village is regarded by some New Yorkers as a no-go area. Which is a bit cautious of them, to say the least. ??¦ The street is is packed until the early hours, and incorporates an odd mix of cheap chic, Ukranian immigrants, the homeless, students and ???young professionals??™ who have been attracted to the East Village by reasonably priced housing.

Heh: ???Reasonably priced housing.??? Find out what our NYC time capsule says about other nabes after the jump.

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After years of his magazine eating online losses, Forbes president and CEO Steve Forbes says marketers are finally seeing magazines??™ online and print products as two very different mediums ???feeding each other??? and not the apocalyptic battle waged in the minds of media buyers during the boom years of the ???net.

???We knew marketers would eventually figure out a way to reach (out to) an online audience,??? says Forbes. ???You don??™t just throw up a printed page online??”it was the same in the early days of movies. People thought you could just film a stage play. The two are very different.???

And Forbes says the magazine has been very adamant in the distinction, putting up about 2 percent of Forbes editorial content online and, despite competing business models, kept it free. ???We took losses for several years,??? says Forbes. ???Then, all of the sudden, it was like the dawn broke over Marble Head.???

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Whisper Jobs
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Ed hears??¦

. . .that a major men's magazine is looking for a full-time freelance bookings editor who would responsible for booking the WELL and FOB pages. We want someone who is enthusiastic and has experience booking men. If you are up for the challenge please email your information to avolbrec@advancemags.com (OK to mention Ed)

. . .that InStyle.com is seeking a data librarian/data specialist with experience in or knowledge of fashion and entertainment. This person's primary role will be data entry and tagging of weekly and monthly content for Instyle.com. The scope of responsibilities includes authority control of database language and control of content tagging; supervising and training of data entry specialists and editorial staff to properly tag content; extensive documentation of all aspects of job including training manuals and database procedures; regularly audit and improve workflow practices; effectively communicate and coordinate with technical, business and editorial staff. The data librarian/data specialist will work with Time Inc. Interactive's sr. data librarian to help maintain the use of a proprietary ontology and metadata management tool, which will be integrated with the web product publishing system. Additional duties will require work (i.e. research, fact-checking) on a project by project basis. Required Qualifications: 3-5 years working in the Library/Information Science or digital asset management field; Substantial knowledge of and experience with the development of digital and online resources, including databases and online publishing systems; Extensive knowledge of fashion and entertainment industry; Familiarity with the technical aspects of the preparation, encoding, mark-up, and debugging of digital texts. Please send cover letter and resume via email to: Kristen Beirne, Editor, InStyle.com; Kristen_Beirne@instyle.com

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