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Poseur?
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What Ed saw on the subway this a.m. was either THE quintessentially hip NYC boy or an insecure poseur with a very carefully constructed persona: This guy was wearing perfectly shabby designer jeans, a gray CBGB T-shirt, black converse, aviator sunglasses and an iPod. What think?

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News
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1. Editor & Publisher
'Newsweek' says is has first word on what Karl Rove told Matt Cooper
By E& P staff
7/10/05
http://www.mediainfo.com/eandp/news/article_display.jsp?vnu_content_id=1000976802

NEW YORK The first break in the case of what Karl Rove actually told Time magazine's Matt Cooper two years ago about Valerie Plame, if anything, appeared Sunday with a report in Newsweek by Michael Isikoff. The Washington Post and The New York Times also filed major stories on the Rove link on Monday.

Isikoff revealed the contents of an e-mail from Cooper to his bureau chief Michael Duffy on the morning of July 11, 2003, three days before columnist Robert Novak infamously outed Plame, the CIA operative.

"Spoke to Rove on double super secret background for about two mins before he went on vacation ...." Cooper typed. According to Isikoff, the e-mail describes Cooper's brief conversation with Rove, in which the reporter asked what to make of the controversy over former Ambassador Joseph Wilson's criticisms in an op ed piece about the Bush administration overstating the Saddam-nuclear link. (The e-mail was "authenticated by a source intimately familiar with Time's editorial handling of the Wilson story," Isikoff writes.)

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2. Media Daily News
Inside TV Eschews Television, Looks Outdoors and Online for Latest Campaign
By Amy Corr
7/11/05
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=31937

INSIDE TV, THE LATEST WEEKLY entertainment magazine to hit the shelves, put the celebrities on the back burner (don't expect to see that again) and your "Average Joes" up front for a recent campaign consisting of a mall tour and a viral component.

The nationwide mall tour offered fans the chance to win a walk-on role on NBC's "Medium" and UPN's "Girlfriends." Contestants read a brief scene from a script and had their auditions recorded in front of a green screen, transporting the wannabe actors to the studio set of the two shows. Three thousand participants auditioned for the walk-on roles across ten markets.

Inside TV posted the auditions on InsideTV.com, where participants could view their performance and forward it to a friend.

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3. Media Week
Stuff Revamps Under Jellinek
By staff
7/11/05
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1000976377

Laddie magazines threw quite a party in the mid-'90s, but the keg is now close to tapped. A pack of new men's shopping and upscale lifestyle magazines have muscled in on the laddies' turf, eating into their share of readers and ad pages.

Among those veteran titles feeling the heat has been Dennis Publishing's Stuff. While paid circulation stayed flat at 1.3 million in 2004's first half over the year prior, newsstand sales plunged 24.1 percent, to 291,305, according to the Audit Bureau of Circulations. Ad pages through July have dipped 5.2 percent, to 356, reports the Mediaweek Monitor. Comparatively, rival FHM, published by Emap, saw paid circ rise 11.5 percent, to 1.2 million, and single-copy sales dip only 5.4 percent; ad pages through July grew 4 percent, to 487.

Though Stuff has projected slight newsstand gains for first-half 2005, Dennis was not willing to take any chances. The publisher in May replaced editor Mike Hammer with Jimmy Jellinek, editor of Marc Ecko's Complex, a men's urban lifestyle title and an FHM vet. Effective with the September issue, on stands Aug. 9, gratuitous sex and dirty jokes will be replaced by more celeb-oriented items and service. "Stuff will be a cultural Cliffs Notes on how to be cool," said Jellinek. "I want to build a whole Stuff universe based on swagger and success."

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Martha Stewart is working this summer, sitting for an interview with Vanity Fair and serving up summer soiree suggestions in her Living mag. But you should rest that big muscle in your skull with lighter fare, maybe out of this month's issues of O or Real Simple.

Vanity Fair's August issue hits newsstands today and it should be one of the top sellers of the year with its exclusive post-incarceration Martha piece. It provides fodder for the pro- and anti-Martha camps. Writer Matt Tyrnauer and stylist Joe McKenna strive to make the Domestic Diva look good, but the efforts resemble the old lipstick-on-a-mule gambit. The mantra: Martha is no Ken Lay. Agreed, but once in 15 pages they could've mentioned that she was found guilty of lying to federal agents. Still, a great "get." The issue has lots of other good reading.

Portraying positive post-prison productivity, Martha Stewart Living teaches us how to stay elegantly cool: sorbet, frozen coffee, grilled vegetables. Recipes range from dips to ribs, and some seem manageable for the domestically disinclined. It's Martha, so some of the soiree suggestions are intimidating; how many parents can match "Dessert and a Movie" by serving children a smorg of homemade treats and projecting movies on the wall of a centuries-old barn?

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Whisper Jobs
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Ed hears...

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