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July14, 2005 - The Mag-i-nator + WOW! that's a lot of jobs >> |
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******* WHEN THE MAGAZINE INDUSTRY BROKE its three-year, $40 million consumer advertising campaign early this year, the centerpiece was a series of mock-ups of futuristic covers of actual magazines. One of the ads in the campaign created by Fallon for the Magazine Publishers of America (MPA) featured a Sports Illustrated cover showing the Chicago Cubs winning the Word Series... in 2105. In a twist a rogue online publisher has begun using its own version of the parody ad campaign to parody the print industry's effort. ZooZoom, an online fashion magazine, which bills itself as "the original online glossy," Tuesday began circulating its own version spoofing one of the ads in the MPA campaign. The original MPA ad showed a man sitting on a park bench reading a magazine while said park bench scrolled stock prices. The background contains a future-esque city and a passing robot. The copy reads: "In the future doctors' offices will be virtual. Families will go on cybervacations. And people will still set aside a moment in each day for something real." ZooZoom's ad features a man, present day, sitting in a park with his laptop. The copy states: "Right now, doctors' offices are unfortunately not virtual. Families have to go away together. People are reading magazines online, even in the park." MORE ONLINE
2. Media Life
It's a special sense, a feeling in the gut, one of sudden alarm. It's the sense that the magazine you're editing is about to fold. It came to John Byrne a few weeks back, on May 24. That morning, in a stunning announcement, Gruner + Jahr said it was selling its four family magazines to Meredith. But left on the table in the deal were Inc. and Fast Company, Byrne's magazine. Word on the street was that someone would buy Inc. Not so Fast Company. It was a goner, dead, or so the street had it. "It was kind of like being in a hostage crisis," says Byrne, recalling the feeling that crept over him that day. MORE ONLINE
3. The Wall Street Journal
In October 2003, Sports Illustrated reporter Don Yaeger gave a sworn deposition about an interview with a woman who described a sexual liaison with the head football coach of the University of Alabama. Mr. Yaeger said the woman had told him that, for a fee, she and a female companion had "some pretty aggressive sex" in a Pensacola, Fla., hotel room with Mike Price, the married, 57-year-old coach. During the encounter, she said, "We started screaming, Roll Tide!" -- the cheer of Alabama's team, the Crimson Tide -- and Mr. Price responded, "It's rolling, baby, it's rolling." The magazine reporter said in the deposition that he took notes during the interview and that they included the colorful "Roll Tide!" reference, which was the centerpiece of his 1,945-word article. In an affidavit two months later, however, he said he had been mistaken. "No notes ever existed," he said. Rather, Mr. Yaeger said he called his editor immediately after the interview and "recounted my entire conversation with the confidential source to him." MORE ONLINE 4. New York TimesEditors at Time Inc. Offer Reassurances to Reporters By Lorne Manly 7/13/05 http://www.nytimes.com/2005/07/13/national/13time.html? It was meant to be a balm for upset journalists, or at least a start. On Monday, the top editors of Time Inc. shuttled between New York and Washington to address the discontent simmering among Time magazine's staff members in both cities, the result of the company's decision to provide a reporter's notes and documents to a special prosecutor investigating the disclosure of a covert C.I.A. operative's identity. But, according to journalists who sat on either side of the table, success is a long way off. At a Monday lunch meeting, Norman Pearlstine, Time Inc.'s editor in chief, along with his deputy, John Huey, and Jim Kelly, Time's managing editor, met with about 18 of the magazine's Washington correspondents, who were encouraged not to hold back in their comments or questions. According to participants, they complied. "If this were a State Department briefing, it would have been one of those sessions where the participants come out and say there was a full and frank discussion," said Karen Tumulty, national political correspondent for Time, a unit of Time Warner. MORE ONLINE
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| << July13, 2005 - Newsy, naughty bits. |
July14, 2005 - The Mag-i-nator + WOW! that's a lot of jobs >> |
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