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News
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1. Folio
Did Jane Jump, or Was She Pushed?
By Dylan Stableford
8/17/05
http://www.foliomag.com/index.php?id=396&backPID=392&tt_news=1121

In the gossip-churning media bubble of the New York magazine world, that question is being quietly discussed.

When Fairchild Publications announced earlier this month that Jane Pratt, Jane magazine's founding editor, namesake and magnetic persona, would be leaving the magazine she founded in 1997 at the end of September, there were plenty of stories written about Pratt's unique vision, her success in shepherding a magazine of alternative women's empowerment and about her ???wanderlust??? to do other things.

But, according to sources close to the magazine, her leaving had less to do with her ???wanderlust??? and more to do with a power struggle between Pratt and Fairchild's upper ranks that had been brewing for more than a year.

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USA Today, published by Gannett Corp. announced today it will publish an annual technology magazine, called USA Today Now Personal Technology. The title will launch the week of Oct. 17, at the start of the holiday shopping season, and have a $3.95 cover price.

USA Today will distribute at least 300,000 copies to newsstands nationwide.

The 80-page magazine will feature articles on shopping for consumer electronics, as well as how-to and Q&A articles on common home tech issues such as setting up a home theater. Editors will also provide product picks of the latest laptops, digital cameras and high-definition televisions.

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It can only be described as the most jaw-dropping collapse of the so-called sacred wall between editorial and advertising in modern magazine history. And it happened this week -- of all places -- at arguably the country's most prestigious magazine, the New Yorker.

In the wake of a puff piece by New York Times advertising columnist Stuart Elliott last week announcing Target had cut a deal with the New Yorker to become its sole advertiser for the magazine's Aug. 22 edition, copies of that issue began arriving in mailboxes and hitting newsstands this week.

Now we can see exactly what the results of that deal are: A 90-page publication where it is almost impossible to discern any line of demarcation between Target's advertising and the New Yorker editorial product.

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Last night at 11pm, a slew of Fairchild employees hit the pavement for Jane's latest campaign-a rush of sidewalk graffiti promoting the in-transition magazine to their target audience: advertisers.

Fifteen of the city's most influential ad agencies, including Saatchi & Saatchi, Optimedia, and Mindshare, were hit by the chalk blitzkrieg, which left huge slogans like ???Who is Jane???? and ???That's so Jane??? on the sidewalks outside.

???Paint is illegal, but chalk is okay,??? said a Jane publicist about the stunt. ???We're introducing Brandon Holley to the ad community, and we thought a gorilla marketing campaign was??¦well, it was so Jane.???

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There's only one thing we love more than bitchy journalists, and it's bitchy journalists bitching at one another. Take, for example, this dialogue between investigative reporter Murray Waas and Vanity Fair thinktank Michael Wolff, regarding Valerie Plame, Karl Rove, Judith Miller and all other brouhahas worthy of a ???-gate??? suffix:

WAAS: When you say the media didn't report this, let's look at the track record of Vanity Fair. Vanity Fair is coming into this ballgame pretty late, aren't they? I mean, how long has this story been around, and when did Vanity Fair come to it? You're criticizing- WOLFF: Well, it's not Vanity Fair. When did I come to it? I came to it last month. I came to it when I come to it. We're a monthly magazine. WAAS: Okay, it's a monthly magazine that has celebrities on the cover. WOLFF: I don't have any patience for this??¦ WAAS: You said a few minutes ago that you had no patience to talk about your own magazine. Now, your own magazine did not - WOLFF: No, no. I had no patience with your celebrity blah blah, your lefty crapola.

Wolff then removed his microphone and waddled out, a la Novak. Or so we'd like to imagine, anyhow.

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More news from glossy tabville: Elizabeth Leonard, formerly deputy bureau chief for People, has been promoted to West Coast bureau chief. This is a bit more interesting than usual, as one might consider this announcement as an unofficial update on the status of former bureau chief Todd Gold, who's ???on leave??? to write his book and deal with some pesky sexual harrassment claims. If Leonard's moving in to Gold's old office, one might safely say Gold has more or less left People to pursue his dream of circling local playgrounds in his white minivan. Good for him.

Full memo after the jump.

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Financier Carl Icahn said Thursday he had a "productive" discussion with Dick Parsons, the CEO of Time Warner Inc., concerning Icahn's ideas for lifting the value of Time Warner's stock.

Icahn, who is known for taking stakes in companies and then agititating for changes, met with Parsons on Wednesday to discuss the investor's suggestions for Time Warner, including an immediate repurchase of $20 billion of the company's shares as well as a complete spinoff of its cable television subsidiary.

Time Warner has already announced that it plans a $5 billion share buyback and a partial spinoff of its cable unit, which is the second largest in the country after Comcast Corp.

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As the Senate girds itself for the upcoming battle over the confirmation of Supreme Court nominee John Roberts, a leading conservative journal has waded into the fray with a cover illustration depicting a prominent Democratic Jewish senator as a Tom??s de Torquemada-style inquisitor.

The illustration, which appears on the cover of the August 8 issue of the National Review, features a large-nosed caricature of New York Senator Charles Schumer, dressed in 15th-century Catholic Church vestments, above the headline "The Inquisitor." Schumer, a Brooklynite known for his aggressiveness, has emerged as one of the leading Democratic voices in the confirmation debate. The National Review is a biweekly magazine of opinion founded by William F. Buckley Jr. in 1955.

The Schumer image arrives amid long-standing conservative claims that Senate Democrats have shown an anti-Catholic bias in scrutinizing President Bush's judicial nominees. The Democrats - Schumer and some prominent Catholic lawmakers among them - have vigorously denied the charge. Roberts, the president's nominee to fill the judicial seat being vacated by Justice Sandra Day O'Connor, is Catholic.

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It's no secret that readers peruse the thick September fall fashion issues of magazines like Elle, Vogue, Harper's Bazaar, In Style, and W for not just the season's must-haves, but for the multitude of ad campaigns designers orchestrate as well. But if Michael Kors is what you're after, then stick with Vogue. ???We are running exclusively with Cond?© Nast,??? said Anne Waterman, the vice president of global communications for Michael Kors. She declined further comment when asked if this was a one-time deal. This is, however, the first time in Kors' company history that he has chosen to run his ads with one publishing house. It should be noted that Kors' ads will also run in W, as both Vogue and W are owned by Advance Publications, as well as City magazine, which is viewed as more of a regional book. And in the September issue of Vogue, the company chose to run its secondary line, Michael Michael Kors, in lieu of the much higher-priced Collection ads, which feature the same models and the same overall creative concept. According to Waterman, it's not about price-point as it is about conveying a lifestyle.

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$2475 -- Newly renovated, sunny 975 sq. ft. 3BR, 1 Blk from the subway, 5 from Central Park. 110th btw. 3rd and 2nd Ave. Pics and more info available on craigslist.com: http://newyork.craigslist.org/mnh/abo/91945856.html .

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Whisper Jobs
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Ed hears??¦

Internships:

... that Organic Style Magazine is still looking for one more fall intern, for the home and features departments, to start ASAP. This internship is UNPAID so you MUST receive college credit. We're looking for a motivated self-starter who is detail-oriented and great at multi-tasking and can work at least 2 days per week. Responsibilities will include calling in products, assisting on photo shoots, attending press events on behalf of the magazine, story research, idea pitching, and some light filing, photocopying, general administrative work. Writing short items is a possibility, but not guaranteed. This is a great chance to work with a friendly, small staff and learn skills that will be essential in your first EA job. Please send a resume and a cover letter that explains why you're interested in Organic Style, what days/dates you're available to work, and how you'll receive college credit to: Virginia Sole-Smith, Associate Health Editor, ORGANIC STYLE, 733 Third Avenue, 3rd Floor, New York, NY 10017; email: virginia.solesmith@rodale.com (OK to mention Ed)

... that PAPERMAG.COM, PAPER Magazine's sister web site is looking for web production interns who can help out heavily during New York Fashion Week (Sept. 9-16). You should have knowledge of basic HTML, Photoshop, ImageReady, QuarkXPress and scanning. This is an awesome opportunity for candidates with interests in fashion, arts, design and learning how to make web pages. Our internship is unpaid (credit only) and requires a minimum of 15 hours per week (at least two days a week), for a minimum of three months. But we promise you will get lots of good hands-on experience. Please e-mail your r?©sum?© (be sure to write "internship" in the subject line) and your availability to carol@papermg.com. (OK to mention Ed)

... that American Spa magazine is looking for a full-time intern for the Fall semester who is interested in the beauty and health industries. Candidates must have Quark experience, be independent workers, confident copy editors, and organized multi-taskers. This is a great opportunity to get a ton of clips. The internship is for college credit only. Please email cover letters, resumes, and two writing samples to americanspa@questex.com. (OK to mention Ed)

... that editorial internships are available immediately at Handsblue magazine. Handsblue is an online publication (www.handsblue.com); its focus is denim culture. Handsblue features daily articles on topics ranging from denim trends and celebrity denim reviews, to profiles of noteworthy people or places. Short films and videos, as well as trend reports, are also included on the site. Internship duties will include research and fact-checking (with the possibility of writing for the Daily News section), as well as helping with daily office tasks. To note, an internship position is also available in the marketing department. An interest in denim, fashion, art and music is preferred. Internship is paid. College credit is available. If interested in any of the aforementioned positions, please send a brief cover letter and resume to editorial@handsblue.com.

... that a high-profile fashion magazine is looking for an intern to work either 2-3 days a week, 9-5, or full-time, assisting the managing editor. Must be super-organized with a can-do attitude, and have a strong interest in fashion journalism. This internship is available FOR CREDIT ONLY - no exceptions. If interested, please email nehasgandhi@gmail.com with your resume and a brief note explaining your qualifications.

... that Citysearch.com is seeking an intern for its New York office. This internship is unpaid, and only applicants receiving college course credit will be considered. Applicants need to have previous writing experience, be internet savvy, and be comfortable juggling multiple tasks. Applicants must be available at least two days a week. Please submit cover letter, resume and writing samples to NYIntern@citysearch.com. (OK to mention Ed)

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