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Listen...
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Don't go getting all snippy just 'cause Ed's right.

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Minneapolis Happy Hour Panel
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Get on the Minneapolis Ed Train Monday Aug. 29th (one week from tonight!) at Grumpy's in downtown Minneapolis. Be there before 6 p.m. to grab a seat for our Happy Hour Panel featuring Hans Eisenbeis, editor of The Rake magazine; Tim Gihring, senior writer and arts editor for Minnesota Monthly; and David Brauer, editor of the Skyway News and Southwest Journal. Lot of wisdom between these three folks and they're kind enough to share it with Ed and all his pals. RSVP or get more info from minneapolis@ed2010.com.

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Ed??™s Fountains of Knowledge
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While you're waiting for EdSchool to start (watch for seminars you'll dig), take excellent courses from Ed's good friend, The Woodhull Institute, a leadership organization co-founded by Naomi Wolf. ***Psst! The class below is taught by Wolf's father, her writing inspiration and the subject of her wonderful new book on creativity called The Treehouse.***

The Writing Well Atelier at Woodhull
The primary goal of all writing is to keep improving your craft. How do you convey your thoughts in clear, well-organized ways? How do you get your inner voice??”that creative spark inside of you??”out of your head and onto paper? In this course, you can expect to: 1) Watch one personal essay go from rough draft to polished piece. 2) Receive intense critique of your work at least once in class and have access to ongoing one-on-one feedback. 3) Improve your writing in every genre from fiction to essays to business memos. Instructor: Leonard Wolf, Ph.D., renowned teacher and writer of fiction, poetry and history. Wednesdays, 6:30-8:30 p.m., starting Sept. 14, $295/6 classes, in MANHATTAN. See http://www.woodhull.org/ateliers_fall_2005.html or call (646) 495-6060 for info.

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News
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1. NY Post
SHE'S BAAA-AAAACK
8/22/05
http://www.nypost.com/business/51543.htm

With Martha Stewart reasserting herself, her brand and her magazine, the competition is heating up in the lifestyle segment.

The domestic diva herself appears on the cover of the September issue of Martha Stewart Living for the first time since she was released from prison, but she's wearing long pants, so the ankle bracelet she's required to wear during her house arrest isn't visible. The September issue is the annual decorating issue, yet, disappointingly, advice for sprucing up the dining hall of a federal penitentiary is nowhere to be found. On the upside, there is valuable advice on how to get dog hair off furniture and how to test if one's yeast is still good (drop some in a glass of hot sugar water and see if it foams). Later in the issue, there are no fewer than half a dozen features on decorating accompanied by some beautiful photography, including an interesting article on using trees, shrubs and flowers to bring color into your house.

The September issue of O: The Oprah Magazine offers the best ways to get "unstuck at work and in love" and testimonials from such luminaries as NBC News' Andrea Mitchell and the actress and playwright Anna Deavere Smith. In an article entitled "Your First Million," there are profiles of five women "who just couldn't help adding on the zeroes" in a culture that reinforces the belief that marrying money is the way for a woman to get rich. In "The O Interview," Oprah talks to CNN's Christiane Amanpour, who relates how covering the war in Bosnia kept her from reporting on the Rwandan genocide. Oscar-winning actress Jodie Foster discusses five books that have made a difference in her life. The issue also contains an advice column from Dr. Phil on not living up to the standards of others and coping with loss.

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2. MarketWatch
The New Yorker is right on Target
By Jon Friedman
8/22/05
http://www.marketwatch.com/news/story.asp?guid=%7BFD2C15AE-94AD-4DA8-9DC0-A147A29FA7F1%7D&siteid=google

Some media critics are upset that the New Yorker used Target as its sole advertiser in the Aug. 22 issue. They also fret that it's difficult to distinguish between the articles and the retailer's ads.

This sounded serious, so I visited a newsstand near my office in the World Financial Center and checked it out. Sure enough, I quickly became agitated, too. In fact, I saw many causes for alarm. For instance, I noticed that plenty of magazines -- Entertainment Weekly, Us, Time and Newsweek -- clocked in at fewer than 100 pages, a figure which was once regarded as a threshold.

Granted, magazines traditionally publish smaller issues during the summer months than at other times because companies tend to spend less money on advertising. Still, if these light page counts don't pick up profoundly after Labor Day, you're going to see a lot of long faces at Time Inc., Conde Nast, Wenner Media and other prominent publishing houses.

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3. Jossip
ELLEgirl??™s masthead adolescence
By Dylan Stableford and Kristina Joukhadar
8/22/05
http://www.jossip.com/gossip/ellegirl/ellegirls-masthead-adolescence-20050822.phpg,

Now that former ELLEgirl editor Brandon Holley helped shove Jane Pratt out of her throne at Jane (leaving Pratt all sorts of upset) and executive editor Christina Kelly has been promoted to editor-in-chief, there are the less headline-worthy transitions at ELLEgirl to note.

But as you readers of Jossip surely know, no masthead hopscotch is too mundane for us to care and their sheer mass of title housekeeping is worthy of your ??“ and the New York Observer??™s ??” attention.

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4. The Independent
A 'Vogue' for men who have everything (except insecurity about their sexuality)
By Peter Popham
8/22/05
http://news.independent.co.uk/media/article307433.ece

More than a century after the launch of the original, a new Vogue is entering the increasingly crowded US men's magazine market next month, specifically targeted at "the guys on the arms of the women who read Vogue", in the words of publisher Tom Florio.

Men's Vogue, initially to appear quarterly, is the latest addition to the growing family of the magazine known in America as Big Mama and brought forth by its legendary editor Anna Wintour. Already available on US news-stands is Teen Vogue; on the horizon, they say, is Vogue Living.

Fashion will only be one component of the magazine. But it will not, say the people behind it, be the sort of magazine young men run to for advice on how to improve their love lives. Lines such as this from the latest Maxim - "Your crappy card tricks might not work on women any more but a classy pair of shoes will get them every time" - will be conspicuous by their absence.

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5. NY Times
The Cover Models May Not Be Fatter, but the Issues Are
By Stuart Elliott
8/22/05
http://www.nytimes.com/2005/08/22/business/media/22adcol.html

Thirty days hath September, but that may not be enough time to look through the month's advertising-stuffed magazines.

For years, September has brought heavy issues of monthlies, traditionally women's fashion and beauty magazines like Elle, Harper's Bazaar and Vogue. More recently, other magazines are also producing ad-thick issues, in categories like men's lifestyle, health and fitness, shelter and travel.

"We even did our bit in the fashion area," said Bill Congdon, the publisher of Popular Mechanics, listing ad pages in the September issue from Wrangler, Dickies, Levi's and Wolverine boots.

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6. USA Today
Newsweeklies slip at the newsstand: Celebrity gossip is what's selling
By Peter Johnson
8/22/05
http://www.usatoday.com/printedition/life/20050822/d_mediamix22.art.htm

For the first six months of the year, celebrity and gossip magazines such as Us Weekly posted double-digit newsstand gains while newsweeklies such as Time, Newsweek and U.S. News & World Report saw single-copy sales dip 3.4% to 16.6%.

Newsstand buys are but a fraction of the newsweeklies' overall circulations: Of Time's 4.1 million circulation, fewer than 200,000 are bought at newsstands, while subscriptions remain far more stable. And newsmags' single-copy sales are often at the mercy of big events or the lack thereof.

Nonetheless, the decreases again raise the question of how general-interest publications can hold on to their audiences in a 24-hour cable news and Internet environment while competing against increasingly popular entertainment, pop culture and specialized magazines.

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7. Women??™s Wear Daily Memo Pad: Marc His Words ... Precocious Blogger ... Just Like Scouts ...
by Jeff Bercovici
8/22/05
http://www.wwd.com/issue/article/100788

JUST LIKE SCOTUS: Not even the denizens of 4 Times Square can ignore the way Us Weekly and its ilk have hijacked popular culture. In its September issue, on sale nationally beginning Tuesday, GQ spoofs the weeklies' fondness for catching celebrities behaving like regular civilians with a two-page parody titled "Supreme Court Justices: They're Just Like Us!" The spread purports to show Stephen Breyer tripping on Ecstasy, John Paul Stevens sporting rump-baring chaps, and ??” in somewhat poorer taste ??” William Rehnquist digging his own grave.

The layout reproduces the look of Us with eerie accuracy, down to the hand-drawn arrows and floating pink hearts. Credit for that goes to designer Thomas Alberty and photo researcher Monica Bradley. "The tough part about this assignment in some respects was the photo research, because Supreme Court justices are not terribly well-photographed individuals," said Jason Gay, the GQ articles editor who wrote the text. "We don't have tons of pictures of them exiting Starbucks or walking down the Santa Monica pier." Gay admitted to finding Us "totally fascinating and a blast to read," but would not cop to having a favorite weekly. "I'm going to be a weenie diplomat and say I enjoy them all."

MORE ONLINE

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Whisper Jobs
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Ed hears??¦

... that BusinessWeek Online is seeking a part-time worker to help the business school channel team manage its annual projects. For more information, contact Francesca Di Meglio at francesca_dimeglio@businessweek.com. (OK to mention Ed)

...that Sipa Press is looking for an entertainment photo researcher / account executive to join its sales team. The ideal candidate will have previous sales experience with a concentration in entertainment photography or magazine photo departments. Candidate must have a strong knowledge of entertainment and popular culture. This is an excellent opportunity for someone with a background in photojournalism/magazines and contacts within the publishing world. Knowledge of Mac/PC platforms, Excel, Word, Cumulus and Photoshop is required. We are looking for someone who is detail oriented, personable and will be able to work independently. Sipa Press is one of the world?s largest independent photo agencies, with offices in New York and Paris. Our photographers cover all major events including news, politics, sports and entertainment. Sipa distributes photography to over 40 countries worldwide. Include cover letter, salary requirements and resume in text of email. Please contact: HR at SipaJob@sipausa.com--please NO ATTACHMENTS to email, phone calls or faxes.

... that Glamour's fashion department has an internship position open that needs to be filled immediately. Looking for a smart, organized, quick, reliable and savvy fashion guru that is available 3-5 days (5 preferred) through mid December. The position is working alongside the fashion assistant covering Italian and American designers, and responsibilities include organizing and cataloging designer clothing samples, helping with NY and Milan fashion show arrangements, corresponding with designer showrooms, and some amazing administrational duties. Candidate must be able to get school credit. Email ONLY to Joe at jberean@glamour.com. (OK to mention Ed)

... that the Us Weekly internship posting last week was not valid.

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About Ed:
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