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MUST HAVE SALAD NOW
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Ed is going to croak if he doesn't get out of this freaking office and to Pick-a-Bagel for a make-it-yourself salad. But the news must go out! It must it must it must increase ??¦ oh wait. That makes no sense.

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News
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1. Media Post
As ???Serious??? News Magazines Slide, A Pocket of the Genre Perks Up
By Michael Diebert
9/07/05
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=33724&Nid=15312&p=256602

FOR ANY AFICIONADO OF FOREIGN affairs or political coverage who looked at the Fas-Fax numbers released by the Audit Bureau of Circulations at the end of June, they made for some grim reading.

While the Time Inc.-owned People magazine saw its circulation rise to 3.8 million--a rise of 1.3 percent--and circulation for Bauer Publishing's In Touch grew an impressive 49.7 percent to 1.12 million, some of North America's most venerable newsweeklies did not fare so well.

Newsweek saw subscriptions climb a statistically insignificant 2.5 percent--unimpressive, but better than Time's 0.6 percent or U.S. News & World Report's near-moribund 0.3 percent.

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Who says there's no funding out there for offbeat magazine ideas? Seed, a four-year-old independent title about the impact of science on society, is back after nearly a year's hiatus, having scored $12 million in financing from a team of investors led by the Walnut Group, a private equity fund. A new issue is due on newsstands later this month, and bimonthly thereafter; the initial circulation will be 150,000. The magazine's newly formed parent company, Seed Media Group, also will have an online division and a conferences unit, and expects to announce its first television project within two weeks, according to Adam Bly, its president and chairman.

native of Montreal, Bly had collected several science prizes and represented Canada at a number of international conferences before founding the magazine in 2001, when he was just 21. Walnut Group managing general partner James M. Gould said he and his partners decided to invest in Seed based in no small part on their impression of Bly, whom they had met more than a year earlier. "We were completely taken by him," Gould said. "He's the kind of guy that, I think, if you put some gray hair around him, it will prove to be an extremely successful enterprise." Comparing Bly to an earlier generation of media entrepreneurs such as David Geffen, he added: "He's got this kind of appeal."

Perhaps so, but Seed, in its pre-gray days, got off to a decidedly shaky start. Early on, it tried to meld scientific musings with high-end fashion and design, yielding a result that was sometimes laughably pretentious. The art school experimentation quickly gave way to more straightforward stories about how science influences politics and culture, and Bly said it will continue in that vein, with help from new contributors such as Chris Mooney, author of "The Republican War on Science." "The aesthetic component and design component - it's still there," he said. "It's just wearing it less on its sleeve."

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MELANIE Danks has been dispatched by Richard Desmond's Northern & Shell group in London to take over as publisher of the U.S. version of OK!

Staffers were herded into a conference room last Thursday to hear OK! CEO Christian Toksvig tell staff that Gabriel "Gaby" Fireman was departing. Fireman stood by his side the whole time.

"He looked very uncomfortable," said an insider. "It came as a total surprise to us. We were never told that he was only going to be the launch publisher." Toksvig insisted the Danks handoff is all part of an orderly transition.

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Whisper Jobs
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Ed hears??¦

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