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Subject: Ed2010 News - September21, 2005


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Enjoy!
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News
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1. The Media Industry Newsletter
"The New Republic's" Katrina Cover is Death Be Not Proud
http://www.minonline.com/mb_topstory.htm

Unwritten rule of not showing casualties on magazine covers (dating back to World War II) was breached in the September 19 TNR with this Jason Reed photograph (via Reu ters) of a New Orleans drowning victim from Hurricane Katrina. "We wanted to show the full cost of what happened," says TNR executive editor Peter Scoblic, who is covering for editor Peter Beinart as he completes a book on liberalism. "Seeing another tree limb, damaged building, or flooded street does not fully get the point across. Loss of life is the major tragedy." Disaster and Disgrace cover line makes it clear where TNR stands on the Bush Administration's handling of Katrina, but the 91-year-old weekly is less pigeonholed as "liberal" with "neocon" senior editor Andrew Sullivan (TNR editor in the 1990s) and past senior editor Fred Barnes, who switched to Rupert Murdoch's Weekly Standard a decade ago.

New York Post reported (September 9) the Federal Emergency Management Agency request to news media not to run any photographs of dead bodies. That it was universally ignored (TNR going to the extreme) was evidence of the low credibility of FEMA undersecretary Michael Brown, who subsequently resigned. He is a big part of TNR's Disgrace.

2. Miami Herald
Turning an esteemed magazine into an ad bazaar
By Edward Wasserman
9/19/05
http://www.miami.com/mld/miamiherald/news/opinion/12682716.htm

I had been away and the magazines had piled up, so the first time I went through the Aug. 22 issue of The New Yorker I didn't know about the fuss it had caused. I knew only that the issue was strange. First, I didn't see any advertisements. Second, the magazine was festooned with pages of hip illustrations, stylized cartoons with figures strutting, kibitzing, consuming, generally looking urban and cool. The drawings were rendered in different styles, all imaginative and contemporary, and used only black, white and red. Looking closely you'd notice a motif of red-and-white concentric circles, resembling archery targets.

The overall effect was confusing, as if The New Yorker had been hijacked by a gang of art school seniors. Were these graphics supposed to illustrate the articles they ran alongside? And where were the ads?

It turns out what I beheld had become a minor scandal in the media world. These curious drawings were the ads. They all contained red-and-white bull's-eye figures because that icon is the corporate symbol of the advertiser, the discount retailer Target.

MORE ONLINE

3. Advertising Age
Weekly Commentary From the Media Guy: Why You Won't Catch Media Guy In A Poncho
By Simon Dumenco
9/19/05
http://www.adage.com/news.cms?newsId=46091

Since I'm affiliated with a competing title (I'm a contributing editor at Details), I'll graciously refrain from joining in on the beat-down of Men's Vogue (e.g., Peter Carlson of The Washington Post: "drivel"), but I will worry out loud about who the hell Men's Vogue is going to put on the cover now that they've done George Clooney. There just aren't that many sophisticated, rakishly handsome male stars that are worthy of the Vogue brand. In fact, I can think of exactly one: George Clooney. Hollywood clearly can't be bothered to drum up much Men's Vogue-ready male glamour, which makes me wonder how much demand there really is for the Men's Vogue archetypal lifestyle.

Prospects: When I was in Milan this spring, the entire fashion industry was abuzz about The Coming of Men's Vogue. Now that it's here, it's clearly advertiser-friendly enough to make fashionistas feel amply rewarded for their support. Regardless of actual reader demand (see also: Cargo), it will thrive as an ad-packed quarterly.

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Whisper Jobs
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Ed hears??¦

. . .that the internship with Meredith Interactive Editorial and Production is PAID! This paid web editorial and production position focuses on optimizing content for the web, both for search engines and for the website user experience. The right candidate will: Edit and format licensed content for production team with an eye to web usability and search engine optimization; Identify magazine content that should be added to the website; Conceive of new story ideas and content areas to be added to the website in the areas of health and fitness; Improve the user experience of the health and fitness content across 4 websites; Be able to perform light administrative tasks, so strong organizational and communications skills are a requirement; Be able to function in a fast-paced team-oriented environment while still maintaining a positive attitude. Experience and a strong interest in health and women's service journalism are a plus, along with experience with a web content management system. HTML and other programming languages are not required. This is a great job for a recent college graduate looking to get a start in web publishing. Please email resumes and cover letters to: healtheditor@meredith.com (OK to mention Ed)

. . . that a statewide trade association in Harrisburg, Pennsylvania, seeks experienced individual to fill position of senior editor (aka managing) for a variety of internal and external communications vehicles, including Penn Lines, an award-winning consumer-oriented magazine that reaches more than 146,000 homes each month. Reporting to the Editor/Director of Communications, the candidate must demonstrate strong talents in news and feature writing, photography, proofreading, and Web site copy maintenance/development. Background in production scheduling, finding and working with freelancers, interacting with peers and coordinators at subscribing member systems, handling non-editorial communications projects, and understanding of state and federal political processes extremely helpful. Strong organizational skills and ability to meet deadlines in a fast-paced work environment a must. Affinity for rural residents and understanding of rural issues desirable. Some travel required. Competitive salary and exceptional benefits package provided. Please send cover letter, resume, and salary requirements by e-mail only to pas@ccsenergy.com. (OK to mention Ed)

. . . that Quick & Simple, a new women's weekly service magazine from Hearst (NYC), is still looking for a fall intern for the home and craft department, 2-3 days a week. Responsibilities will include, but are not limited to: managing product requests and returns, maintaining product files, organizing prop closets, picking up and returning props for shoots, as well as the usual administrative tasks: filing, researching, etc. This will be a fun internship for anyone interested in decorating, design, craft or lifestyle editorial! All candidates must be eligible to receive school credit. Please send a resume, cover letter and availability to lfenton@hearst.com. (OK to mention Ed)

. . . that iCaramba U. College Magazine is seeking an intern to work in an editorial position. Create relevant, useful and compelling editorial products that meet consumer needs and interests while supporting our brand goals. Must be able to think up and refine engaging concepts, edit finished stories. Must have a strong sense of magazine aesthetic and composition. Student majoring in Journalism or English preferred. Candidates will work 15 to 25 hours per week (flexible) in our New York City office. Candidates should reside or plan on residing in the New York tri-state area. College credit for the Fall '05 / Spring '06 is available and recommended (This is a NON-PAID Internship). Qualifications: Excellent writing and communication skills; Evidence of leadership potential; An active interest in the Latino media/entertainment industry; Must be comfortable working on Apple Macintosh Computers. Microsoft Office knowledge is mandatory for this position. Send a cover letter, resume, and 2-3 relevant clips in MS Word format to jrodriguez@latcominc.com. Be sure to include the intern position title in the subject line of the email. (Official Ed2010 Posting)

. . . that iCaramba U. Magazine has an opening for a graphic design intern. Seeking a talented graphic designer to join our creative department. The ideal candidate will have proficiency in Quark Xpress (A MUST), Photoshop and Illustrator; ability to multitask on a wide variety of print projects; attention to detail; and a can-do attitude. Candidates will work 15 to 25 hours per week (schedule flexible) in our New York City office. Candidates should reside or plan on residing in the New York tri-state area. College credit for the Fall '05 / Spring '06 is available and recommended (This is a NON-PAID Internship). Send a cover letter and resume in MS Word format to jobs@latcominc.com. Be sure to include the intern position title in the subject line of the email. (Official Ed2010 Posting)

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