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*cough*
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Feel sad for Ed. He??™s sick. (OK, he??™s really not, he just wants sympathy.)

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TONIGHT in Los Angeles
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LA Ed can't promise you Ben and Jerry's or maple syrup, but he can promise that a lovely bunch of LA media types will meet at 8 pm tonight at Vermont, 1714 North Vermont Ave., in Los Feliz. Street parking and valet are easy available. No RSVP required. See you then!

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News
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1. New York Post
Vitals Mags Flatlines at Fairchild
By Keith J. Kelly
9/28/05
http://www.nypost.com/business/54223.htm

Fairchild Publications said it was shutting down Vitals Man and Vitals Woman effective with the winter 2005 editions. The move is likely to roil the waters at Fairchild, which has long functioned under the impression that it was, as one insider put it, "the ugly step-sister to Cond?© Nast," the glitzy publisher of Vogue, Vanity Fair and Glamour.

The closure comes only one day after the Newhouse-owned media empire revealed it was sucking all its magazines under the Cond?© Nast brand, with Cond?© Nast boss Charles Townsend as CEO of the combined operation. "It's a sad day for Vitals," said Mary Berner, Fairchild president, who now reports to Townsend instead of her former direct line to chairman S.I. Newhouse, Jr.

Vitals Editor in Chief Joe Zee will remain with the company and work on a magazine development project. Berner said attempts will be made to place as many of the 30 staffers as possible on other magazines.

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Sylvester Stallone's lifestyle magazine is back from the dead. WWD's report last month that Sly was shutting down after three test issues appears to have prompted some soul-searching on the part of American Media Inc. After crunching the numbers from the test, the company has elected to publish a fourth issue, to be dated December/January. The magazine's ad hoc editorial team of freelancers and Men's Fitness staffers, which had been placed on hiatus, has resumed work on the title. "It's nice to have an alternative magazine that comes from someone's voice, someone's perspective," said editor in chief Neal Boulton.

Score a victory for Stallone, who was apoplectic after reading of Sly's imminent demise. "I am not another Rosie O'Donnell," he told The New York Post, referring to the talk show host whose personality title was a spectacular disaster for Gruner + Jahr USA Publishing. "I am serious about my magazine." No word on whether Stallone's tantrum played a part in AMI's decision to grant Sly a reprieve, but chairman David Pecker recently told Business Week Stallone has been "unbelievably aggressive" to work with. Clearly he wasn't ready to go 15 rounds with Rocky Balboa.

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ALL is not well at Fairchild Publications' Jane magazine. There is tension on the staff that founder Jane Pratt left behind, and in recent days editors have been dashing for the exits.

Although an ad campaign in Women's Wear Daily praises Editor in Chief Brandon Holley ??” who landed from Elle Girl ??” for being "so Jane," Pratt the editor has been in the office only once since the sudden announcement that she was exiting.

Talk of a smooth and orderly transition seems to have evaporated. As Pratt's former staff figures that out, they are fleeing.

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London entertainment and listings title Time Out will unveil its new look this week after undergoing an extensive re-design in a bid to ???engage with Londoners in a new way???. The magazine has spent the last few months since the appointment on new editor Gordon Thompson working with the Mother creative agency to come up with a new design that harks back to the magazine's early days as a vital tool for outgoing residents of the capital.

The re-design also comes at a crucial time in the history of the magazine as the number of online entertainment guides increases and national and local papers in London produce weekly listings.

The last round of audited sales figures saw a nominal increase of 0.3% year-on-year to around 88,850 copies per issue, but Time Out, by its own admission, has been in long-term decline.

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5. Min Online
ASME??™s Best-Covers-Since-1996 Competition Gets 400-Plus Entries
By Steve Cohn
9/27/05
http://www.minonline.com/topstory.htm

Purpose of the American Society of Magazine Editors's "Greatest Magazine Covers" is to celebrate the 40th anniversary of the National Magazine Awards, and we are told that historic events--led by the September 11, 2001, attacks--dominate the submissions. The Kennedys get a lot of play (deaths of Robert Kennedy/Jacqueline Kennedy Onassis/John F. Kennedy, Jr./Carolyn Bessette Kennedy all occurred within the time frame), as do "in-law" Arnold Schwarzenegger, John Lennon, and Katie Couric. Plus. . . The Economist's Septem-ber 10, 1994, "Copulating Camels" cover warning of The Trouble With Mergers is eligible in spite of the British weekly being NMA-ineligible ( min, August 8, 2005). Winners will be announced during the October 16-through-19 American Magazine Conference in Puerto Rico. Thursday (September 29):The Daily Show's Jon Stewart interviews four editors in Lincoln Center's Rose Hall as part of New York Advertising Week. Log onto magazine.org for details.

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6. New York Business.com
Sports Illustrated??™s swimsuit issue going mobile
By Catherine Tymkiw
9/27/05
http://www.newyorkbusiness.com/news.cms?id=11831

Time Inc.??™s Sports Illustrated partnered with AG Interactive, a new media unit of American Greetings Corp., to develop a mobile outlet for its famed swimsuit issue.

In its first deal, SI Mobile, the magazine??™s wireless media group, will develop and distribute content through a range of platforms. Products will begin later this year. Financial terms weren??™t disclosed.

The partnership includes launching the first Sports Illustrated swimsuit video channel for mobile phones, with model profiles and behind-the-scenes footage. Sports Illustrated??™s annual swimsuit issue is read by more than 64 million nationwide.

MORE ONLINE

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Whisper Jobs
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Ed hears??¦

. . .Meredith Integrated Marketing (i.e. Custom Publishing) in NYC is looking for a proofreader who knows fluent French(of the Canadian variety) for a project for Proctor & Gamble. The translation will be handled by another company, but this person's job would be to check the translation and proof the French copy. It would be best if this person could come into the office to work. Exactly when this person will be needed is TBD, but it will be in the next couple weeks. Please e-mail tanner.stransky@meredith.com with resume if you're interested and meet the qualifications. OK to mention Ed

. . . that 417 Magazine in Springfield, Missouri is seeking an associate editor. We are the city/regional title in a metro of about 325,000 people that, despite obvious rural roots, has become rather more dynamic and cultured in the past 5 years or so. The job has all the usuals: assign and edit front-of-the-book and well stories; write stories, display type, coverlines; help edit ancillary quarterlies 417 Home and 417 Bride. Help manage interns. Need someone who can balance between typical city magazine service/lifestyle content and more heavy-duty journalism. To learn more, visit www.417mag.com. E-mail cover letter, r?©sum?©, clips to greg@417mag.com. (Official Ed2010 posting)

. . . that there's an opening for an assistant editor at Home. Responsibilities include fact-checking all FOB and feature stories, handling contracts and releases, photo and story research for special projects, and general administrative duties. Candidate should have a minimum of 2 years editorial experience with 1 year of fact-checking experience. Candidate must be focused, highly organized, and extremely detail-oriented with the proven ability to meet deadlines and juggle several projects at once. Excellent written and oral communication skills are key. College graduate with a journalism major is preferred. Consumer magazine writing experience is a plus. Please send well-crafted cover letters and resumes to Nicole Sforza, Deputy Articles Editor, nsforza@hfmus.com.

. . . that LIFE Magazine has an immediate opening for a full-time, paid intern. Candidates should be creative, motivated, organized and great at multi-tasking, as they will be reporting to several editors in both entertainment and lifestyle/health/consumer fields. Duties include: reporting stories; writing boxes and small pieces; fact-checking; maintaining entertainment listings; and performing general administrative tasks. Pleasant phone manner is essential. The ideal candidate must have journalism experience from a college newspaper or a previous magazine or newspaper internship. Send a cover letter and resume to lifemagazineinternship@yahoo.com

. . . that Teen Vogue magazine is looking for a fall intern in the Features Department. Time commitment: between 15 and 24 hours a week (quite flexible, but preferably two full days or three partial days) starting at the end of September. Qualifications: A features-minded college student who can receive credit for the internship. Interest in features (news, health, culture, trends) as well as entertainment and pop culture would be a plus. Description of position: Looking for some help in the features department, assisting the features editor with her sections (My World, general Features, and People Are Talking About). In addition to basic organizational/administrative help, the intern would help researching information for potential stories, help brainstorm display copy, assist in coordinating features shoots, and get involved with the monthly close process. It's important to note this position has only an indirect relation with fashion. If interested, please email resume and cover letter to Sarah_Jenks-Daly@condenast.com. (OK to mention Ed)

. . . that Bridal Guide magazine is still looking for an outgoing and friendly Intern to assist our Art/Photo department and Production manager in all phases of magazine design and production. Our ideal candidate will have strong phone skills, be an organized, self-starter and questions asker. Candidate will be someone who is interested in the magazine business and understands that there is something to be learned from every task. Intern responsibilities include; assisting with scanning and trafficking art, photo research and administrative duties, among other tasks and projects. Design is possible. Candidate MUST possess a thorough knowledge of QuarkXPress, PhotoShop and scanning software on a MAC platform. Qualified candidates only, need apply. Position is 3 days a week. Internship is unpaid. College credit or non-credit. Please email resumes and cover letters to Ms. Morgan Jennings, Assistant Art Director at mjennings@bridalguide.com. No Phone Calls Please! (Official Ed2010 posting)

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About Ed:
Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com

Reminder: Ed has message boards!
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