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Subject: Ed's kooky (and, shall he remind you? poor); jobs for you; happy weekend - January28, 2006


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Mirror, Mirror
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Ever look at your reflection, and, just for an instant, think you see someone else's face? No? Are you saying Ed's crazy? Lies! Lies!

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News
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1. NY Post
Conde Past Back Again
By Keith J. Kelly
1/27/06
http://www.nypost.com/business/59510.htm

EX-BERNER BOYS RETURN TO FOLD AS most of the Fairchild operation continues to be dismantled and crunched into Cond?© Nast, at least two key people who resigned when the division was still a separate fiefdom run by former Fairchild president Mary Berner are returning to their old homes.

Chris Mitchell, who made a short-lived detour last year to run a small SoHo-based high end furniture company called BDDW, is back as the publisher of Details.

That's the same job he quit last October when Berner was still his boss. He replaces Paul Jowdy, who after only three months at Details will be vice president and publisher of Bon Appetit, another Cond?© title. There he replaces Leslie Picard who left for Time, Inc. as senior vice president and sales and marketing director.

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2. WWD
Too Sexy for TV
By Jeff Bercovici
1/27/06
http://wwd.com/issue/article/103964?page=1

To achieve its distribution of 12 million copies in 87 different newspapers, Life magazine prints issues two weeks ahead of time. The drawback of this approach is evident from next week's cover, featuring Heather Graham, who is proclaimed by Life to be "TV's new darling" for her role on ABC's "Emily's Reasons Why Not." ABC canceled the sitcom on Jan. 17, after only six episodes.

Fortunately, Life is faring somewhat better, according to publisher Peter Bauer. The weekly has been noticeably light on advertising since its reincarnation as a supplement in September 2004, but Bauer said that began changing around six months ago. Ad revenue in the fourth quarter of 2005 was up 25 percent from the same period in 2004, and the title has already received business from 10 new advertisers this year. "There's momentum from that perspective," said Bauer. "We made our numbers last year. The investment that the company made in Life was slightly below what was projected."

The magazine is still thin, averaging about 20 pages total per issue, but not as far from its targets as it might appear, said Bauer. "We're never going to be a 100-page magazine, and that was never part of the plan," he said. "We will be hugely profitable to Time Inc. if we can consistently produce a magazine that's 30 pages long, 15 of which are ads."

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3. Folio
Industry Honors Black, Buckley and a Swinging Era of Magazines
By Dylan Stableford
1/26/06
http://www.foliomag.com/viewMedia.asp?prmMID=5356

Hearst magazines president Cathleen Black and National Review founder William F. Buckley Jr. collected Lifetime Achievement awards from the Magazine Publishers of America and American Society of Magazine Editors Wednesday night in New York. And for a couple hours, at least, publishers paused from e-media posturing to reflect on swinging, retro era of magazines, when women named Steinem fought for publishing equality and literary lions named Wolfe defined an era.

???I was not alone,??? said Black of her experience at Ms., the groundbreaking women's title. ???We were young, inexperienced and quite na??ve??? and faced an uphill battle for respect from what she called the ???boys club of magazine publishing.??? Black also called the experience of being at a startup one of the ???best experiences in publishing???

Black, who in 1979 was credited as the first female publisher of a weekly magazine at New York, was honored with the Henry Johnson Fisher Award. IDG founder Pat McGovern was last year's recipient.

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4. Forbes
Bonnie Fuller: Queen Of The Tabloids
By James Brady
1/26/06
http://www.forbes.com/columnists/2006/01/25/james-brady-on-media-cx_jb_0126fuller.html

High-priced "queen of the tabloids" Bonnie Fuller (she's paid $1.5 million per year) isn't a member of "the club." She's not an insider, not one of the Cond?© Nast boys and not a Time Inc. smoothie. She's the U. of Toronto rather than the Harvard Crimson. No Anna Wintour chic. No regular table at Elaine's. No Manhattan pad or limo about town.

Let's put it this way: She and fellow Canadian Graydon Carter of Vanity Fair do not travel in the same circles. She drives her staff, works late, then goes home to the 'burbs (Hastings-on-Hudson, N.Y.), her architect husband and their four children.

But when it comes to magazines--and what readers want--this kid has the touch. For the last two and a half years, Bonnie's been doing an unfashionable job at an unfashionable company, working as exec VP and editorial director of American Media--a job and a company routinely bad-mouthed by the snobs.

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Whisper Jobs
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Ed hears ...

??¦ that CosmoGIRL! is looking for a web editor with a couple of years web/and or teen magazine experience. Send resumes to Ann Shoket, Executive Editor at ashoket@hearst.com

... that for the Hatherleigh Company, Ltd. whisper job posted yesterday, send resumes WITH salary requirements to: jessica@hatherleigh.com

... that you should send more leads to whispers@ed2010.com!

Internships

... that Rap-Up, a national hip-hop and R&B print magazine, is looking for writers to conduct interviews and write stories for upcoming issues. This is an unpaid internship, but is a great way to build up published clips in a national glossy. Candidates should have journalism experience, hip-hop knowledge, and be able to conduct in-person or phone interviews, preferably in NY, LA, or Atlanta. Please send cover letter, resume, and writing clips to jobs@rap-up.com. Looking for interns to start immediately. (OK to mention Ed)

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About Ed:

Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs? Send 'em to whispers@ed2010.com

Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com

Ed has message boards, yo.
Ed on Campus @ http://www.ed2010.com/eocboard.html
Ed2010 @ http://www.ed2010.com/boards.html

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