On the weekend of Jan. 28, Rolling Stone founder Jann Wenner traveled to Las Vegas to work on plans for a Rolling Stone Hotel and Casino.

Mr. Wenner's magazine has a long history with the city. On assignment there in November 1971, Rolling Stone writer Hunter S. Thompson announced the defeat of the counterculture: From the city, Thompson wrote, ???you can almost see the high-water mark-the place where the wave finally broke and rolled back.???

Nearly 35 years after Thompson's visit, according to a source with knowledge of the deal, the Wenner Media chief is negotiating with real-estate developers to license his magazine's name to an estimated $500 million development with luxury hotel rooms, a casino and a music venue that would host ???the biggest and most important music acts.???

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Every lad has to grow up sometime. For Andy Clerkson of Dennis Publishing, that time will come at the end of March, when he steps down from his post as editorial director of the company he's served for 15 years. The occasion for his departure is the birth of his first child, due late February. Clerkson intends to finish out his contract with Dennis, then spend the summer at his home in Montauk, N.Y., with his wife, Caroline, and their newborn, before moving his family back to his native England.

"It was always our intention once we had the baby to move back to the U.K.," Clerkson told WWD Tuesday. "We didn't come to America for life."

Clerkson plans to work on projects for Dennis over the summer, but once he's in London, he will go into business for himself in a venture he said will be "not primarily in publishing." He added, "It's definitely time for me to branch out on my own."

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American Media will miss its rate base on six of its 12 publications for the second half of 2005 as the company moves to comply early with new stricter circulation rules.

But much of that miss will come because AMI boss David Pecker has opted to apply strict new circulation reporting rules six months earlier than the Audit Bureau of Circulations is requiring.

In the reporting period that ends in June, the Audit Bureau of Circulations said it will no longer allow publishers to count copies placed in gyms, saloons, doctors' offices or airports as paid circulation. Instead, it will be counted as non-paid circulation under a category termed "verified" circulation.

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In the new pro-basketball fiction 'Foul Lines,' Sports Illustrated NBA writers Jack McCallum and Jon Wertheim shift the milieu to the nonexistent NBF. It's not the Los Angeles Lakers whose aloof star player struggles en route to a losing season, but the Los Angeles Lasers. And the book is hardly about basketball, but about the players' lives off the court. In particular, it's about how those lives intersect with the work of wunderkind team PR chief Jamal Kelly, an African-American Yale student and hoops junkie plucked by the team during his senior year, and dogged Los Angeles Times beat reporter Jilly Forrester. The world of strip clubs, drug use, publicist spin, scandal cover-up, and bling won't be unfamiliar to NBA fans, though the screenplay-ready prose is a long way from the typical SI article. (Disclosure: I'm friendly with Jon, and in 2000 I interned at Sports Illustrated's website.)

McCallum and Wertheim emailed with Gelf about why writing fiction is "exhilarating," why they don't expect NBA players to read their work, how email is an indispensable tool for co-authored books, and how they fell in love with one of their main characters. Here's an edited version of the interview:

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Whisper Jobs
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Ed hears??¦

... that Parenting Magazine is looking for a senior associate editor who has at least 5 years consumer magazine experience, has assigned articles to freelance writers, and has a passion for the subject. Resumes to annie_schoening@timeinc.com. (Best not to mention Ed)

... that Imaginas Media is seeking contributors to Menswear Editorial: Seeking freelance writers/ junior freelance editors based in New York and Los Angeles with an interest in the menswear industry who want the opportunity to be published as well as make contacts in the menswear and fashion industry. Previous experience is a plus, but not necessary. Extensive knowledge and interest will be tested, so please do not apply if you don't know who the players are. Please email writers@imaginasmedia.com, with a short bio, expressed interest, and pasted CV into the body of the email (no attachments please). Must list specified job interest in the subject of the email. (OK to mention Ed)

... that Imaginas Media is seeking contributors to Womenswear Editorial: As above, seeking freelance writers and freelance editors to cover, edit and write about the various facets of the RTW, Luxury and women's fashion world. Must have previous knowledge and experience. Foreign, UK, Paris, Milan based writers and editors are most welcome, as we have a few posts to fill in those areas. Foreign languages a plus. Please email writers@imaginasmedia.com, with a short bio, expressed interest, and pasted CV into the body of the email (no attachments please). Must list specified job interest in the subject of the email. (OK to mention Ed)

... that Imaginas Media is seeking contributors to Beauty Editorial: Freelance writers and freelance junior editors seeking to be published and to make extensive contacts in the beauty industry welcome. Responsibilities include writing and news gathering, generating ideas. We are also looking for a knowledgeable candidate to generate their own beauty news column. Must know the industry. Please email writers@imaginasmedia.com, with a short bio, expressed interest, and pasted CV into the body of the email (no attachments please). Must list specified job interest in the subject of the email. (OK to mention Ed)

... that Imaginas Media is seeking bloggers: If you are witty, a gossip hound, and more importantly, intelligently funny and comical in your writing, we are seeking bloggers who want to develop their own channel online, must cover the media, fashion, beauty, and related industries. Please email writers@imaginasmedia.com, with a short bio, expressed interest, and pasted CV into the body of the email (no attachments please). Must list specified job interest in the subject of the email. (OK to mention Ed)

... that there is an opening for an editor in Atlanta. The Atlanta Journal-Constitution will be launching a monthly woman's magazine in Atlanta that will be called 'Skirt!' The magazine is currently published in several other markets including Charleston, Savannah, Augusta, Jacksonville and Columbia. Some content will be provided by the publisher in Charleston, and local editorial space will be filled by the editor of Skirt! in Atlanta. The product will address women's lifestyles, fashion, creativity, health and wellness. The editor will be responsible for finding intriguing local people to interview, products to review and events to cover. Responsibilities: Responsible for all locally-produced editorial content of the publication; Staying abreast of important issues to women in Atlanta; Never be boring. Qualifications: 5 years of journalism preferred; Must be bold and creative; Must be knowledgeable of issues pertinent to women, including style, health and wellness, society events and fashion; Experience conducting interviews; Must be good networking and leveraging relationships with others; Excellent presence, command and platform skills; Targeted niche publications experience. Interested candidates should email their resumes to: ejobs52@ajc.com (Don't mention Ed)

Internships

... that Midwest Home magazine, the top architecture, design and gardening magazine in Minnesota, is hoping to hire a PAID intern as soon as possible. Work in beautiful downtown Minneapolis, get a paycheck, and help to produce a gorgeous, full-color glossy magazine. Send inquiries to Alyssa Ford at aford@midwesthomemag.com. OK to mention Ed.

... that IN New York, an upscale monthly magazine for visitors to New York City, is still looking for an intern to assist its editorial department. The ideal candidate is a journalism student or recent graduate seeking to gain editorial experience at a magazine. Duties include assisting the editors by researching, fact-checking, proof-reading, organizing, writing listings, performing administrative tasks, and basically doing whatever it takes to get the magazine out. There are also opportunities to write short items and sidebars with byline credit. Requirements: familiarity with New York City culture, entertainment, and shopping; impeccable proofreader with knowledge of editing symbols; good telephone manner; strong organizational skills and attention to detail; eagerness to learn. Position is unpaid, but offers valuable hands-on experience and flexible hours, and can be taken for college credit. If interested, please snail-mail resume and cover letter to Erin Szeto, Associate Editor, IN New York, 261 Madison Ave., 9th fl., New York, NY 10016. (OK to mention Ed)

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About Ed:
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