When it launched almost four years ago, it was much-talked-about, as a magazine that seemed to have everything going for it. The idea was ripe--smart people living chic cheap--and it had a big publishing name behind it, Don Welsh, who previously had launched Budget Travel.

Yesterday, at the end of a 60-day find-a-new-owner-or-else deadline, Budget Living announced it was closing, despite numerous awards, including a National Magazine Award, and a strong base of readers.

No buyers had come forth willing to pay Welsh's asking price, which has not been disclosed. Some 50 staff members on the editorial and business sides will be on the streets. Its March issue, due out this week, is its last.

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It has been a week since billionaire activist shareholder Carl Icahn and investment bank Lazard proposed that media giant Time Warner be split into four companies. Yet so far, several big shareholders of Time Warner (Research) have said they are not impressed with Icahn's plan.

"I have to echo the comments of those who would argue this plan is dead on arrival," said Mario Gabelli, chairman and CEO of money management firm GAMCO Investors, which owns about 15.4 million shares of Time Warner, according to data from FactSet Research. "It's got no zip to it. We need to see something else."

Icahn heads a group that controls more than 3 percent of Time Warner's shares and hopes to take over control of the company's board through a proxy fight at its next shareholder meeting later this year. But in order to do so, he's going to need to attract more support from large institutional owners of the stock.

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There is no question the mobile phone is the thing of the hour for content providers and advertisers. The question is rather how best to offer content and ads.

In Britain, Conde Nast's GQ and Glamour are the latest magazines to try what's becoming the new hot way to reach their readers.

Both titles are launching so-called mobizines, a miniversion of the magazine for downloading onto a mobile phone. These mobizines hold the promise of giving magazines and advertisers another way of reaching their audience.

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IVillage Inc., an operator of women-focused Web sites, on Monday said its fourth-quarter profit surged on a strong revenue increase. IVillage is the online home of Cosmopolitan, Country Living, Good Housekeeping, Marie Claire, Redbook, and other Hearst women's magazines.

IVillage earned $8.8 million, or 11 cents per share, up from $2.4 million, or 3 cents per share, a year ago.

Revenue jumped 65 percent to $30.1 million from $18.2 million.

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???[I]t's really hard to match you,??? eHarmony.com founder Neil Clark Warren tells Atlantic writer Lori Gottlieb in the magazine's current cover story. ???You're too bright. You're too thoughtful. The biggest thing you've got to do when you're gifted like you are is to be patient.???

David Bradley, The Atlantic's owner, appears to be taking that advice to heart: The magazine still has no editor in chief, despite a months-long search.

The Atlantic is now ensconced in its second-floor suite at the Watergate, having completed its move to Washington from its 149-year home in Boston. The new March edition, with Robert Doisneau's dorm-room staple Le Baiser de l'H??tel de Ville on the front, was the first one fully assembled in D.C.

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Whisper Jobs
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Ed hears??¦

... that ExtremeTech, a Ziff Davis Media online publication, is looking for an online technology news reporter who loves the adrenaline rush from breaking news stories. We are looking for a reporter with at least two years of online news reporting experience who is willing to turn a general-assignment reporting job on its ear. The reporter will be based in San Francisco. The candidate must have at least a bachelor's degree and must also possess a strong interest in DIY computer building, and the technology industry. The candidate should have a working knowledge of PC components and accessories, and be familiar with the trends, technologies, and companies associated with each. Knowledge of related software and operating systems is also a plus. The candidate should be able to assess and explain the significance of new technologies in a clear, concise manner to an audience which consists of hard-core enthusiasts as well as mainstream readers. News-gathering skills are a must, as the candidate must maintain a relationship with a number of companies. Ziff Davis reporters do not review products as a rule, but may be asked to contribute to "best of" pieces and write the occasional opinion piece. If you like breaking news in the consumer technology field and would like to be a part of an established company with a growing Internet business, this job is tailor-made for you. Qualified candidates submit cover letter and resume to opportunities@ziffdavis.com referencing JNR-DK in the subject line of your message. (Official Ed2010 posting)

... that there's an editorial assistant position open at Hachette: "We're seeking a well organized and detail-oriented individual who can manage administrative tasks and is interested in home design. You'll be directly involved in helping the Home departments for Woman's Day and For Me magazines run smoothly. Responsibilities include: clerical support such as paying bills, opening mail, filing, in addition to ordering products for stories, writing merchandise information, seeking new sources for props, scouting locations and help to produce photo shoots. The right candidate should self-motivated, eager to learn and able to juggle several tasks at once. Experience preferred but not necessary. Knowledge of PeopleSoft and InCopy a plus. Contact jsobesky@hfmus.com." Don't mention Ed.

... that Ed farked up the email addresses for the photo jobs at Glamour! For the assistant job, email mia_baxter@condenast.com; for the associate job, email suzanne_donaldson@condenast.com.

Internships

... that Travel + Leisure seeks to fill an immediate, full-time, PAID internship opening assisting our Fashion Director. This position will consist of calling in items, prepare for shoots, compiling fashion credit information, maintaining the fashion closet, etc., as well as various administrative duties. The intern will also have the opportunity to get involved with the editorial side, by fact-checking, researching stories and packages, and short writing assignments. The ideal candidate has a strong editorial background with an interest/experience in fashion and travel. Language skills are a plus. Please email resume to sarah.l.forrest@aexp.com. (OK to mention Ed)

... that a birdie told Ed he's looking for an intern for Seed Magazine's popular-science blog network, Scienceblogs.com. The person would be the editor/overseer of all the blogs on that site, and, in the words of said birdie, "WILL be hired if they do a good job." Internship itself may be paid too. Web-savviness/basic HTML/blogging skills. Dude's name is Christopher Mims, and the email is: bloginternship@seedmediagroup.com (Best not to mention Ed)

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