Paul G. Allen, one of the founders of Microsoft, is officially seeking a buyer for The Sporting News magazine and its related properties, the company is set to announce today.

While The Sporting News remains a venerable brand in its category, the 120-year-old weekly magazine faces challenges as it looks for a buyer. The Sporting News has long stood a distant third to Sports Illustrated, which is published by Time Warner, and ESPN The Magazine, published by the magazine division of the Walt Disney Company.

In the last six months of 2005, Sports Illustrated had an average circulation of 3.23 million, while ESPN magazine had a circulation of 1.89 million, according to the Audit Bureau of Circulations. The Sporting News trailed with a circulation of 715,767. And the magazine's specialty as a publisher of reliable sports data has been rendered less relevant by the wide availability of statistics on the Internet.

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Time Inc. has Fortune to tell you how to run a business and Money to tell you how to manage a portfolio.

Until now, they've never had a publication that encourages you to undermine your workplace. That all changes tomorrow with the debut of Office Pirates, its new online 'zine.

The twisted humor site parodies the absurdities of office life, especially as seen by guys in their 20s and 30s.

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Rolling Stone publisher Steve DeLuca was let go after a dispute with Jann Wenner, Wenner Media chairman and Rolling Stone editor in chief, over the location of a party for Rolling Stone's 1,000th issue, according to a source familiar with the situation.

The dispute arose when DeLuca learned that a party slate for May had been downgraded after moving from Rockefeller Center to the smaller venue of Hammerstein Ballroom. DeLuca balked, noting that he had secured advertisers based on the Rockefeller Center location.

A press release confirmed DeLuca's departure, but stated that the publisher and Wenner Media agreed to part ways at the completion of his two-year contract.

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Elle apparently isn't the only magazine to have the idea of publishing a "green" issue to coincide with Earth Day, which falls on April 22. Two sources within Cond?© Nast Publications said Vanity Fair also was planning to focus its May issue on the environment, printing it on recycled paper and featuring a bevy of eco-friendly celebrities on the cover.

Those said to be in talks to appear include George Clooney, Leonardo DiCaprio (who interviewed then-president Bill Clinton in 2000 for an Earth Day special on ABC) and former vice president Al Gore. A Vanity Fair spokeswoman declined to comment, saying the magazine does not discuss upcoming issues.

An editor in chief of a magazine that competes with Vanity Fair and Elle questioned the idea, saying, "How can an issue be ???green' when you only sell a quarter of the product you produce?" As it happens, Vanity Fair is relatively environmentally sound on that score, selling through at close to 50 percent on the newsstand, well above the industry average. But its editor in chief, Graydon Carter, does have a well-documented fondness for tooling around Manhattan in an SUV.

Jason Binn, the CEO of Niche Media, has shaken up the masthead at the flagship of his celebrity-friendly magazine empire, Gotham magazine, and at its summertime sidekick, Hamptons Magazine.

He's also mulling plans to launch new editions in Atlantic City and Chicago.

Jason Oliver Nixon, who has edited Gotham for the past four years, will become the lifestyle editor for the five magazines the company currently produces. He'll focus on design, home and travel.

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6. NY Post
Man ???Zines Madness

2/20/06
http://www.nypost.com/business/63819.htm

Men's magazines are breaking away from their usual fare of too-cool-for-you fashion spreads and adding decidedly stranger fare. "Why," Details magazine asks, "would a normal, healthy man want to slice off his testicles?" Our bet: He wouldn't. That said, the magazine tells us that fetishists, pervs and fashionistas gone wacky are embracing castration. Good for them. Now stop telling us about it. Details, as only it can, comes out in defense of the love that is Tom Cruise and Katie Holmes, saying that the now on-the-rocks couple is more familiar to us than the runaway heat of Brangelina.

That it took 132 pages flipping through GQ to find something to read besides an ad is a commercial testament to its status as the bible of the men's titles. It stays there because it lets Tom Carson trash the evolution of "The Sopranos," and soon after, gives readers a chilling feature on Lamb and Lynx Gaede, the teenybopper race warriors who are the band Blue Prussia. It also has helpful fashion hints and informs us that Wayfarers are back in style. By the time we got to cover boy Matthew Fox, though, our heads hurt.

Just when you think all Men's Health has to offer is 10 tips for rock-hard abs, the magazine surprises you with an issue like this month's. Among the mature bright spots: a story on military medics in Iraq and a quick, fun piece on the qualities a man might want in a girl friend (and none of them are body parts). Even the workout stuff ??” which typically borders on eating disorders and bench- press fanaticism ??” is strong and simple.

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7. Mediaweek
The Right Path: CNNMoney Sees Traffic Surge
By Mike Shields
2/20/06
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1002035040

Since the Internet became a mass medium over a decade ago, magazine publishers have struggled to find the best way to translate their product into a space that is populated with free and immediate content. While scores of publishers have experimented with many different models and formats, one company has generally personified the industry??™s Web-related frustrations: Time Inc.

From the disaster that was Pathfinder in the mid ??™90s to dissolved partnerships (read: CNNSI.com) to abandoned subscription walls, the print giant has hardly proved a model of Internet success. Yet with the relaunch of CNNMoney.com??”which on Jan. 9 merged the Web sites for CNNMoney, Fortune.com, Business2.0.com and FSB.com (Fortune Small Business) into a single site??”Time Inc. 2.0 may have been launched.

It??™s early, but the new site has seen its traffic surge. Time Inc., which had been criticized by some for consolidating Web properties in the midst of a red-hot online ad market, is enjoying praise from observers for its risky move to combine multiple magazines??™ Web operations into a single editorial entity.

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Whisper Jobs
************
Ed hears ...

... that Modern Luxury Magazines is looking for a new assistant to the creative/fashion director. Job is based in Los Angeles. Candidate must be proactive (able to anticipate situations and offer preemptive solutions), able to multi-task deadlines and projects in a fast-paced environment, feel comfortable interacting with high-profile industry personalities, and have excellent phone manner and etiquette. Some of the key qualities we are looking for include: detail-oriented (meticulous), a self-starter, web-savvy, energetic, enthusiastic, deadline-oriented, a problem-solver, resourceful, flexible, independent, and a team player. Responsibilities will include, but will not be limited to: credits for 9 titles monthly, fact-checking, having releases signed, acquiring permits and insurance, sending out stylist letters of responsibility and make follow-up calls, merchandise returns and follow-ups, tracking of shipments and photo returns. Administrative office duties include calling in photographer and stylist portfolios, booking models/hair/make-up/studios, completing call sheets, tracking invoices and payments, updating contact database, overseeing fashion director's schedule, and other various administrative tasks. Please send your resume and cover letter (MUST include salary history and requirements) as a Word/PDF document to Lbaboi@modernluxury.com. Your cover letter should explain why you believe you are the ideal candidate for this position and how you feel you meet the minimum requirements of the position. We will only contact those candidates whose experience & background matches our minimum requirements. (OK to mention Ed)

... that Atlanta Business Chronicle in Atlanta, Ga., is looking for a full-time copy editor. Must know AP style and get a good score on our test. Must be easygoing and not mind long hours with nothing to do. Benefits include dental and vision. Send cover letter and resume to dallison@bizjournals.com. DO NOT MENTION ED.

... that Departures is looking for an experienced freelance factchecker. Email cover letters and resumes to julie.h.coe@aexp.com. (Don't mention Ed)

... that a Teen People seeks an assistant to the art and photo departments. Responsibilities include: Assisting 2 large departments, distributing photographer contracts, coding and trafficking invoices, liaising with Accts. Payable, scanning of photos, calling in and tracking portfolios, keeping casting files organized and updated, filing expense reports, booking travel plans for photo shoots, photo research for a few front of book departments, photo returns, updating layout boards, supervising interns to help with these tasks. Person should have: working knowledge of Photoshop, love of photography, interest and knowledge of pop culture. Quark is a plus. Recent graduates will be considered as well as candidates with up to two years' experience. Please e-mail cover letter, resume, and salary requirements to: nicole.mazur@teenpeople.com. No phone calls please. (Don't mention Ed)

Internships

... that Interior Design magazine (NYC) is seeking an editorial intern for 15-20 per week. Duties include administrative work, research, fact-checking, follow-up phone calls, and working with the staff to pitch in whenever needed. It's for school credit or a modest stipend, and we're looking for someone to start as soon as possible. This internship would work well for anyone looking for monthly magazine experience. Please fax resumes and cover letters to: Jen DeRose, Interior Design, 646-746-7426. (Official Ed2010 posting)

... that Jewcy, the New York City media and entertainment company known for its live events and clothing line, is seeking interns for its new online magazine. The magazine will look at politics and culture through a Jewish lens -- picture the love child of Slate, Mad Magazine, the Paris Review, and the old Menorah Journal. Taking an unapologetic approach to Jewishness, Jewish self-criticism, and big ideas (Jewish or not), Jewcy will feature essays, analysis, and opinions by writers and editors whose publication credits range from Nerve and the New Yorker to GQ and Rolling Stone. Candidates should have journalistic ambitions, some knowledge of the subject matter, computer literacy, and passion. Intern responsibilities will include research, writing, aiding in events planning, and administrative work. If you're interested, send us a resume, a cover letter explaining why this is the job for you, and three clips to info@jewcy.com (OK to mention Ed).

... that Philadelphia STYLE Magazine is looking for summer interns (the summer schedule runs from the end of May until mid to late August). Interns assist editors and writers with research, fact checking, reporting and writing. Eligible candidates must demonstrate a serious desire to work in the field of journalism as well as familiarity with Philadelphia STYLE Magazine. Strong writing skills are imperative. Applicants must be sophomores or older with substantial school newspaper/magazine experience and/or relevant internships in media and print journalism. Interns will be compensated through school credit. This internship is unpaid. Application deadline is April 1. To inquire about internships, send a cover letter, one-page resume and published clips (essays will be considered only if you do not have a school paper??”no creative writing samples) to Tracey@dlgmedia.com or mail to Tracey Giordano, Philadelphia STYLE Magazine, 141 League St., Philadelphia, PA 19147. OK to mention Ed.

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About Ed:
Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs? Send 'em to whispers@ed2010.com

Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com

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