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April03, 2006 - Ed smells a change in the air >> |
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******* With the price slashed to $1.99, sales of OK! are finally rising, nearly nine months after its launch. And that has apparently given Editor-in-Chief Sarah Ivens a reprieve in the top spot. Sources had said the company was quietly looking for a new editor but now has agreed to extend her contract. "So you've re-upped?" Media Ink asked. "I've never heard that term before, but I have renewed," she said. Her original one-year contract expired in April. She said the new deal is open-ended. "If I want to leave, I have to give them six months' notice." And if they decided to switch editors, they'd have to give her six months' pay. MORE ONLINE A new business lifestyle magazine has beaten Cond? Nast to the punch. Success, a magazine with a 115-year history, is coming back after a five-year hiatus. A new group of investors has hired veteran editor Gay Bryant - who once won a National Magazine Award for General Excellence with Mirabella - to resuscitate the magazine with a May issue. MORE ONLINE
2. Slate
Somewhere in America, men are sad. Cargo, the magazine that told them what custom jeans to buy and where to find the right shaving lotion, is shutting down. It's the latest men's shopping magazine to fold, preceded by the more upscale Vitals and the more tech-focused Sync. Cargo's May issue will be its last, and then, once again, men will be alone, alone on a wide wide sea of gadgets, wheels, and fashion. The pain is still raw, and the question lingers: Did the failure of Cargo lie in its conceit or in its execution? Back in March of 2004, the answer seemed obvious. Brilliant conceit, brilliant execution. That month, 300,000 ad-laden copies of the premiere issue of Cargo arrived at newsstands, and Cond? Nast, the publisher, expected nothing but the best from its bright boy. The previous June, the "metrosexual" had made his debut in the New York Times "Style" section and graduated into mainstream circulation. Men, it appeared, were becoming the new women. Cargo was designed with same DNA as Lucky, the very successful female shopping magazine. With natural slots for fashion, car, and beauty advertisers, Cargo seemed likely to be a layup. But even from the start, there was a certain fatal queasiness about the magazine's audience. Here's the original publisher, Alan Katz, discussing the first issue: "It's not for any stereotypical man or sexual orientation. After all, the Apple iPod doesn't care who buys it." Huh? The iPod may not care (it's the rare unisex tech device), but it's pointless to suggest that clothes, cars, and beauty products do not carry connotations with them. For a guy, the mere fact of paying attention to your appearance sends a message. As a fashion-forward friend once told me: Most men care about how they look, but only two groups of men will consistently admit to caring about how they look, namely gay men and African-Americans. Cargo would naturally appeal to the younger members of these two demographics, but it also needed these alleged metrosexuals to get on board. MORE ONLINE
3. WWD
LIP SERVICE: John Huey got a lesson in soft, supple lips last Thursday. Time Inc.'s editor in chief sat in on a "beauty road test" with editors from Real Simple. The purpose? To vet lip balms for the August issue. According to several sources at Time Inc., Huey's, um, face time at the magazine was part of an ongoing effort to better get to know titles he hasn't previously overseen. MORE ONLINE STOP, SHOP & ROLL: Most magazine editors find it hard to break away from work for two weeks at a stretch. Karen Catchpole, Shop Etc.'s deputy editor, is skipping town for the next two years - longer, if she's having fun. Catchpole and her husband, photographer Eric Mohl, are embarking on a 70,000-mile road trip through North, Central and South America. "There is no route, there is no itinerary," said Catchpole, reached on her second-to-last day on the job. "We don't believe in those things. We're going to be going where there's a story, where the weather's good, where there's a music festival." MORE ONLINE GET STUFFED, JOE: Andy Clerkson's Dennis Publishing colleagues got one last chance to truly abuse him at his going-away party Wednesday night. As WWD first reported, Clerkson is leaving Dennis after 15 years there to move back to the U.K. Dennis rented out the bar of the Chelsea Hotel for the event, where the soon-to-be-ex-editorial director was presented with mock-up covers of Maxim, Stuff and Blender bearing his likeness. The Stuff cover featured a florid-faced Clerkson bent over a pint glass, amid a profusion of cheeky cover lines, such as "Drunk and Sweaty! Andy Clerkson Can't Cool Down!" and "Justify Your Title! 427 Ways to Micromanage Anything!" Another line contained a remarkably vulgar reference to Joe Simpson, singer Jessica Simpson's father and manager. Insiders said the joke referred to a recent strained negotiation between Dennis and the Simpsons over an upcoming Maxim cover. MORE ONLINE
4. Jossip
Remember the "green issue" that Vanity Fair was so excited about producing? Still gonna' happen, but just not in a very Earth friendly way. In fact, it seems as though the April issue will leave environmentally conscious readers pretty blue. Due to hit newsstands in the second week of April, the celebrity glossy had dedicated its May issue to the environment, reportedly featuring eco-friendly stars like George Clooney and Leonardo DiCaprio on the cover, in-depth articles on topics such as global warming and printing the magazine on recycled paper. Well, Vanity Fair has dropped the idea of using recycled paper in the issue. “They were scrambling to do it but it was too short a time frame and they couldn't make it happen,” says one insider. MORE ONLINE
5. Gawker
Well, what a pleasant morning surprise: Sitting down with Matt Lauer and Al Roker just now was beloved Men's Health editor Dave Zinczenko. Awesome -- time for some early morning ass-babbling! The topic was the ever-important issue of whether or not it's OK for men to cry, and Zinczenko declared that the era of the manly man was over. (Really? What was his first clue? Details or Thursday Styles?) MORE ONLINE
6. NY Post
EMBATTLED Paramount chief Brad Grey's days seem to be numbered, and speculation on a possible replacement for him is running rampant. Hollywood insiders are now referring to Grey as the "temporary" head of the studio in the wake of the Anthony Pellicano scandal. Grey has been questioned by the FBI in the ongoing wiretap investigation, although it is unclear whether he condoned Pellicano's alleged use of illegal eavesdropping on his behalf. Whether he's ultimately charged with anything or not, the negative press coverage might be Grey's undoing. He has been less than candid about his ties to Pellicano. "It's a public company, and they just can't afford all the bad publicity," says one insider. There's a buzz that Vanity Fair Editor Graydon Carter has spoken to Grey's boss, Viacom President and CEO Tom Freston, about the job, but he'd be a long shot due to his lack of studio experience. A Vanity Fair rep denied any discussion took place. But Carter has some experience in Hollywood. He produced a movie about Robert Evans and helped bring "A Beautiful Mind" to the big screen, a role for which he received a much-discussed fee. Carter's former staffer Toby Young - whose own forays into the shark-infested waters of Hollywood are chronicled in his upcoming memoir, "The Sound of No Hands Clapping" - was the first to relay the buzz about the Paramount possibility. MORE ONLINE
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************ ... that Working Mother, a national magazine read by more than 2.5 million women, has an immediate opening for a staff writer with at least 3 years of experience at a consumer magazine to write business and other stories. Experience addressing issues facing women of color in the work place is required. Must be a strong writer with a flair for making "number" stories interesting. Please send a brief note that highlights only your relevant experience and attach 2 feature clips to suzanne@workingmother.com. NO CALLS please. (OK to mention Ed) ... that Just Out, a biweekly newsmagazine serving the LGBT community in the NW, is seeking a part-time staff writer. From the post: "Duties include writing stellar news stories and briefs, scouring the Internet for crucial national news, participating in large-scale editorial projects and assisting the news editor. Applicants should be brave reporters, snappy writers, detail-oriented time managers, flexible team players, AP style whizzes, savvy Web surfers and deadline sticklers and must know their way around the alternative newsroom. For more information, visit www.justout.com. To apply, e-mail a r?sum? and cover letter to Marty Davis at marty@justout.com." Located in Portland. Ed's tipster also talked to the publisher, and they are willing to customize the job for the right person (in terms of hours and responsibilities). (Don't mention Ed) Internships ... that CosmoGIRL! is looking for a summer intern to work exclusively for cosmogirl.com. We're looking for an intern who can do a minimum of 3 days a week, and would work with our senior web editor. Must be someone who is TRULY interested in online publishing and wants to learn how a website works. Should be familiar with networking sites like myspace.com. HTML is a plus, but not a necessity. Responsibilities include writing daily poll questions, answering user e-mail, moderating community, as well as participating in guerilla marketing to promote the site. MUST be able to receive academic credit, as internship is unpaid. Send your cover letters and resumes to Lori Segal at lsegal@hearst.com. Please put "Ed2010 Web intern" in subject line. ... that Shape's beauty and fashion departments are looking for a couple of eager interns to help out for a month or two. Internships are unpaid, so applicants must be college students. E-mail Misty at mhuber@shape.com with resume and availability. No calls please. OK to mention Ed.
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| << March31, 2006 - Ed's Girl #1 returns, plus news and jobs |
April03, 2006 - Ed smells a change in the air >> |
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