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| << April14, 2006 - Ed2010 News |
April19, 2006 - New EIC at Marie Claire; plus other news and jobs >> |
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******* As everyone who has seen the movie Mean Girls well knows, teenage girls can be ferocious. So can the magazine category that serves them. Just a decade ago, a handful of established players—Seventeen, Teen and YM—sat at the “cool table.” Then, in 1998, Time Inc.’s Teen People moved in, elbowing aside the popular crowd and paving a path for upstarts including Hearst Magazines’ Cosmo Girl, Cond? Nast’s Teen Vogue and Hachette Filipacchi Media’s Elle Girl. The newcomers changed the order of things, taking over from the upperclassmen that long dominated the category. Emap’s Teen then G+J USA Publishing’s YM bit the dust. Struggling Seventeen changed hands, when Hearst took over from Primedia. With the surprising shutter this month of Hachette Filipacchi Media’s Elle Girl—a magazine that had enjoyed growth in ad business and circulation and that seemed to be hitting its stride—the ever-fickle category is seeing yet another shakeout. And this time, it is some of those brash upstarts that are threatened. MORE ONLINE
2. WWD NOT SO SIMPLE: Real Simple has hit another stumbling block in its march to brand ubiquity. Special projects editor Jenny Rosenstrach, who had been working on the magazine's PBS show and special issues like Real Simple Family, starts a new full-time job today as a features editor at Cookie (like WWD, part of Cond? Nast Publications).
Her departure nearly coincided with that of Elizabeth Mayhew, Real Simple's former director of editorial development, who abruptly left four weeks after she was promoted to oversee TV, books and special issues, as Mediaweek reported earlier this month. At the time, Mayhew's leaving was called amicable, but since then, reports of a tense exchange with managing editor Kristin van Ogtrop have surfaced. (One source at the magazine characterized it as more of an "emotional" conversation behind closed doors.)
OUT NO LONGER IN: "Tuck Your Shirt In" commands a headline in the April issue of Details. The deck beneath continues, "Shirttails that hang down to your fly don't say you're stylish — they say you're immature." And, in case that's not clear enough, the text admonishes, "[T]he bell has long since tolled for the I'm-dressed-up-but-not-really look."
NIMBLE GIANT: The men's entertainment magazine Giant has already made itself over twice in its year-and-a-half of existence. Now it looks to be headed for its most dramatic redesign yet. Smokey Fontaine, Giant's new editor in chief, has been circulating mock-ups of covers and pages to give advertisers a sense of Giant's new direction. In a departure from Giant's cluttered, Technicolor look, the new covers are similar in appearance to those of America, the music and fashion title owned by Damon Dash that Fontaine edited until a few months ago. In fact, last week Fontaine appointed two of his America collaborators, Scott Poulson-Bryant and Graham Rounthwaite, as his editorial director and creative director, respectively. (Greg Williams and Ash Gibson, who held those positions previously, have
both left the magazine.)
3. New York magazine A random survey of 100 pedestrians in Union Square on news, celebrities, and (allegedly) crooked gossip columnists. Which news source do you trust the most??The Times. . . 73, ?The Post. . . . 10, ?Us Weekly . . . 7, ?The Daily News . . . 6, ?Blogs . . . 2, ?Other . . . 2 Where do you go to get your gossip? ?“Page Six” . . . 29, ?Blogs . . . 22, ?“Boldface Names” . . . 8, ?“Rush and Molloy” . . . 7, ?People . . . 4, ?Us Weekly . . . 4, ?I don’t ever read gossip. . . 19, ?Other . . . 7 MORE ONLINE
4. The New Yorker
Everybody Charlize Angel!: Actually-very-smart sex goddess Charlize Theron (full disclosure: She is loaning us her Miami duplex) has Broadway audiences agog with her performance as Ivana Trump in the new musical “Trump!” Among the opening- night swells, our spies tell us, was The Deadbeat Donald himself (did he get breast implants?), who thinks that gift certificates to Filene’s Basement still hold sway in swagland. Also attending was Alec Baldwin, the BLOVIATOR, or should we say the NEVER-PAY-OLATOR, who, according to insiders, is still heartbroken over his decades-old bust-up with the luscious Kim Basinger, whom we recently vacationed on in Cabo. Sweet Suite Deal: Just when sources say the world has seen enough of party princess Paris Hilton, there she is again. The hot-bodded celebutante sure looked like a billion bucks the other evening on the deck of gazillionaire Paul Allen’s yacht, as seen from the terrace of the Page Six suite at the St. Petersburg Hilton. (Full disclosure: This column is being typed on generously donated computers using an early version of Microsoft Word.) MORE ONLINE
********************************* Back by popular request, mag freelancer and teacher Eric Butterman and Ed2010 present a 5-week super-intensive course on freelance pitching and writing. Enrollment is limited to 15 students so there will be plenty of personal attention. Learn how to write the best email pitches possible, be good on the phone and actually sell stories (one student from last month's EdSchool/Eric Butterman seminar sold $3,000 in freelance stories the next day--we're not kidding). About Eric: He's been an editor on staff at Folio: and Travel Agent magazine, and has written for Glamour, Shape, Men's Fitness and countless other titles. Class Details To sign up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.
************ ... nada on the job front. Send some underground tips to whispers@ed2010.com, yo! Internships ... that Rodale Inc. is currently seeking a smart and outgoing six-month intern for the International Editorial Department located in Emmaus, Pennsylvania. This position is full-time and PAID (enough to afford rent/food/fun), and will be starting mid-June of 2006. The editorial intern will be responsible for: Primary research and reporting for international editions of Men’s Health, Runner’s World, Bicycling and Prevention magazines; Managing newsstand sales reports; Assisting editors with numerous editorial projects; Participating in international cover brainstorming meetings; Assisting with some administrative tasks. The ideal candidate will possess: Bachelor’s degree preferably in Journalism, English or International Publishing; Previous editorial experience (required); Strong research background; Proficiency in both PCs and MACs; Foreign language skills preferred, but not required; The ability to juggle several assignments at once Send a resume along with a cover letter explaining why you'd be great for the job to Laura Ongaro at Laura.Ongaro@Rodale.com. OK to mention Ed. ... that Gourmet Magazine is looking for a summer intern to help with all aspects of our photography department. Gourmet magazine won the ASME award for photography for 2004 and is nominated again for photography for 2005. We are interested in candidates who have an degree and/or background in photography or experience in magazine publishing. Job Length: May August 2006, flexible. Hours: At least 20 Hours a week, flexible. Pay: School credit. Deadine for application: May 1. Job Description: Administration duties; Help with photo research; Scout Locations; Help coordinate photo shoots; Phone work; Must be detail oriented. Please contact Megan Re via e-mail -- megan_re@condenast.com -- and provide a resume for review. (OK to mention Ed)
********* Whisper jobs? Send 'em to whispers@ed2010.com Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. |
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