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April24, 2006 - Want to buy a magazine? Not just an issue -- the company. >> |
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******* At last count, roughly a dozen celebrity magazines filled newsstands in a bid to feed the maw of a gossip-hungry public. The New York Post is hoping there is room for at least one more. Despite the scandal surrounding Page Six, its gossip column, The Post is forging ahead with plans to publish a second issue of Page Six, the Magazine, a glossy version of the gossip column that began in February. The Post is owned by the News Corporation. And when it comes to advertising in a crowded field and a tough business environment, the Page Six magazine may have an edge — about one-third of the more than 30 advertisers in the first issue received positive mentions in the columns of Page Six in the last year. Page Six reporters routinely cultivate relationships with publicists who feed them and other reporters items about celebrities spotted in the restaurants, hotels and nightclubs they represent. Placing an ad in the Page Six magazine may be another way for advertisers, and the publicists they hire, to stay on friendly terms with The Post, said Robert S. Boynton, the director of the magazine program at New York University and the author of "The New New Journalism." "Put it this way: it's a small price to pay for the possibility of getting favorable coverage," Mr. Boynton said.A full-page color ad in the first issue of the Page Six magazine — a mix of celebrity party photos, thumbnail restaurant reviews and gossip items, with the actress Angelina Jolie on the cover — sold for $34,000. That price has been raised to $36,000 for the September issue. Howard Rubenstein, The Post's spokesman, said the advertisers' appearance in the Page Six magazine and the Page Six gossip column is "purely coincidental." The magazine's original editor, Jared Paul Stern, will not edit the next issue, which is to return on Sept. 14. Mr. Stern, the longtime Post contributor who has been accused of extortion by Ronald W. Burkle, a California billionaire, will be replaced by Richard Johnson, the editor of Page Six, Mr. Rubenstein said. Mr. Stern denies Mr. Burkle's accusation.
2. The New York Daily News
Jessica Simpson pulled out of a cover story for the September issue of Vanity Fair magazine because she refused to discuss her painful breakup with Nick Lachey. Editor Graydon Carter had made the topic a requirement for the story, to be illustrated with a glamorous cover-shoot by top photographer Mario Testino, according to one insider. A rep for the magazine declined to comment. But while Jessica is taking the high road on talking about her relationship, her ex came out this week with a painfully honest interview given to Rolling Stone magazine and reprinted in Us Weekly. "It breaks my heart that I couldn't make Jessica happy. ... I wanted to be everything to my wife," he said. "I'd marry her all over again. Because I still love her. It would be a lot easier to walk away if I didn't." Their MTV show, "Newlyweds," didn't always help. "Jessica and I began playing these parts [of ditsy wife and good-guy husband] even when we were by ourselves. ... I don't know if we would have worked if we'd been soybean farmers in Iowa," he said. "I don't know if there were other men ... But if she did cheat, it was the result of something bigger, not the reason we didn't work."
3. WWD
UR-FACE LIFTS: Fool Surface once, get a reprimand. Try to fool them twice, and be prepared for a public humiliation. Style editor Bernardo Siaotong of Surface last week sent this e-mail to a number of people in the fashion industry: "You may have received a sample request from [stylist] Amber Gordon recently about a Surface shoot taking place in Los Angeles next week. Please DISREGARD this request as it is entirely fallacious. She has even gone to extremes by issuing a false letter of responsibility, replete with our letterhead…[and] is now backtracking and saying the shoot is for Monte Carlo magazine. It would be wise for you to contact them in France and validate the nature of this request." MORE ONLINE WEIRD SCIENCE: If readers of Discover knew just how little cutting-edge science had gone into producing the technology-obsessed magazine's May cover, they might rethink their subscriptions. According to owner Bob Guccione Jr., it is "the lowest-tech cover ever done, certainly in the age of computers." The cover story is a profile of Caltech astronomer Michael Brown, who is leading the search for new planets. Guccione, who serves as Discover's de facto editorial director as well as its chief executive (editor in chief Stephen Petranek recently stepped down, and a replacement has not been named), said he didn't want to tease the story with yet another stunning, Technicolor satellite image of the cosmos. "We've seen that so many times, it becomes a bit neutralizing," he explained. MORE ONLINE
********************************* Back by popular request, mag freelancer and teacher Eric Butterman and Ed2010 present a 5-week super-intensive course on freelance pitching and writing. Enrollment is limited to 15 students so there will be plenty of personal attention. Learn how to write the best email pitches possible, be good on the phone and actually sell stories (one student from last month's EdSchool/Eric Butterman seminar sold $3,000 in freelance stories the next day--we're not kidding). About Eric: He's been an editor on staff at Folio: and Travel Agent magazine, and has written for Glamour, Shape, Men's Fitness and countless other titles. Class Details To sign up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.
************ ...that LA.com is looking for a part-time freelance fact-checker. This position at involves the verification and updating of ever-changing information on local stores, restaurants, nightclubs and more, all through direct interaction with owners, managers and publicists via telephone and email. Hours are flexible but all work must be completed on a weekly cycle; once trained, the successful candidate will work from home and interact with editors via email and instant messenger. The ideal candidate will have exceptional research and Internet skills, an eye for detail, the ability to think and work independently, a strong work ethic, and outstanding verbal and written communication skills. Other requirements include the ability to follow established procedures, work confidently within a computer database and meet weekly deadlines. This position requires a background in English or journalism, along with the ability to juggle multiple assignments and work with multiple editors on a daily basis. Previous fact-checking experience is strongly preferred. Send resume to info@la.com. (Official Ed2010 posting) ... that Babytalk magazine, a 2005 ASME Award winner, is seeking a dynamic and self-motivated assistant health editor. Applicants should be prolific idea generators and snappy wordsmiths with demonstrated skill in service journalism, specifically health, fitness, psychology or parenting. Responsibilities include pitching, researching and editing health columns and features geared toward new moms and their babies, under the supervision of our executive editor. The assistant health editor will also work with the art department to determine how to illustrate stories; stay on top of women's-health and child-development news and related trends; maintain relationships with magazine columnists and feature writers; and provide administrative assistance to the executive and senior editors. If interested, please use the following link to apply: http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NXXX,58971BR (OK to mention Ed) ... that there's an opening for an online content editor at AOL's Diet & Fitness channel. As a member of the Women's & Lifestyle programming team in New York City, you will create world-class online programming that appeals to consumers and marketers for AOL Diet & Fitness & AOL Health. Develop content, write copy, create special features, and craft promotions that engage our audience, increase channel traffic, time spent and frequency. Skills Required: Journalism, writing, or editorial background and/or education; Strong understanding, background, and/or interest in health, diet, fitness and women's/living categories; Excellent written, oral communication, and strong interpersonal skills required, with particular understanding of how to communicate to an online audience; Must have online editorial experience. Skills Desired: Experience in Diet & Fitness and Health content development online; Broadband and/or video experience along with familiarity with AOL. Understanding of Hispanic, African-American and/ or Asian-American interests in health & lifestyle a plus. ANYONE interested should contact the channel's Editorial Director, Margit Detweiler, directly at: margitdet@aol.com. (Don't mention Ed) ... that Ed got the whisper on the Vibe Vixen job a little late -- it's already been filled. Oops! Internships ... that Citysearch.com, the nation's leading online city guide, is looking for interns in Chicago and New York City. We're searching for talented writers who want to discover the best their city has to offer. Interns must be in a journalism or communication program and be able to receive college credit for the internship, which is unpaid. Job responsibilities include researching, fact-checking, editing and writing, and interns must be available at least 15 hours a week. Please send resume, cover letter and two writing samples to citysearchintern@citysearch.com. You can mention Ed. ... that summer internships are available at TheCinemaSource.com, a film review/promotion website. Their offices are in NYC's Herald Square. Interns receive a stipend and/or college credit as compensation, plus the chance to attend preview screenings, interview movie stars, and work on exciting promotional campaigns. Writing is a big part of this job, as interns will produce 2-3 pieces every week, whether they be reviews or celebrity spotlights. This is a great opportunity to build a portfolio and recommendation source and have a lot fun while doing it! It's OK to mention you heard about this from Ed! Please send cover letter and resume to DanDeevy@TheCinemaSource.com ... that Atlanta Sports & Fitness magazine seeks part-time editorial interns for the months of May and June. Interns assist in all aspects of magazine production, from idea conception and research to writing and editing. This internship is unpaid, but qualified interns will gain excellent experience and the opportunity to snag a few bylines. Send resumes and clips to allison@atlantasportsmag.com. If you are unable to start by mid-May (at the latest), please do not apply. (OK to mention Ed)
********* Whisper jobs? Send 'em to whispers@ed2010.com Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. |
| << April19, 2006 - Marie Claire juice till you can't take it anymore; plus jobs |
April24, 2006 - Want to buy a magazine? Not just an issue -- the company. >> |
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