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******* A magazine's best advertisement has long been its cover, designed to make the publication leap off newsstands and entice readers to leaf through its pages. Now magazines are finding another use for this highly desirable real estate: selling it to advertisers. This week, Hearst's Shop Etc. magazine is sending out its August issue to half a million subscribers with a cover paid for by retailer Target. Complete with Shop Etc.'s masthead in its regular top-of-the-page spot, the cover is dominated by a picture of designer gift wrap. The word "advertisement" appears in small print above the masthead. Dubbed a "cover wrap" by Hearst, because the ad extends across the front and back of the magazine, sale of such premium space is the latest sign that magazines -- facing increasing competition for ad dollars from other media -- are becoming more flexible about the types of ads they will accept. Selling a cover to an advertiser long has been common among some industry "trade" magazines. Until now, it has been a rarity for mass-circulation consumer magazines, which are typically more concerned about blurring the line between editorial content and advertising. Shop Etc. sees the Target cover as a way to help advertisers' messages stand out. "There are too many ads out there, and it's a sea of sameness. You have to be creative," says Cynthia Lewis, Shop Etc.'s vice president and publisher. "I don't think any one of our subscribers will feel that they have been misled by this cover." Copies of the issue on newsstands won't include the cover wrap. The magazine's third page functions as the regular cover. To get the prominent placement, Target paid a premium and bought a full-page ad at the end of the magazine, says a Hearst spokeswoman. Hearst declined to comment on the price of the cover wrap. A Target spokeswoman said executives weren't available to comment. Shop Etc. may have gone further than other publications, but some magazines aren't far behind. H. Bauer Publishing's In Touch Weekly helped design a back-cover ad for PepsiCo's Diet Pepsi that looked remarkably like the magazine's front. Instead of featuring a gossip-page regular such as Jennifer Aniston, the mock cover in the July 3 issue starred a Diet Pepsi can complete with cover lines ("The Diet Pepsi Can Spills All!").
2. Ad Age
Hearst Magazines' Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, Seventeen is one of the first print publication to do so. Under the direction of editor Atoosa Rubenstein, Seventeen has aligned itself with MySpace over the past few months. The glossy's editorial staff was asked recently to create their own MySpace pages -- following in Ms. Rubenstein's footsteps -- and the magazine's contributor bios feature links to MySpace profiles. Seventeen's MySpace page comes complete with quizzes and contests, a friends list with comments, plenty of links directly to the magazine's official Web site and banner advertising promoting magazine subscriptions. MORE ONLINE
3. New York Post
Vibe magazine, which has been on and off the block for years, was finally sold to a new investment team that is backed by Wicks Media. Quincy Jones, the founder and chairman, is now completely out of the company after a 15-year run. The new ownership, the Vibe Media Group, is headed by CEO Eric Gertler and President Ari Horowitz, who also own BlackBook Media. They promptly installed Danyel Smith, a former editor-in-chief of the magazine - she left in 1999 - as the new top editor, replacing the bounced Mimi Valdez. Four other editorial staffers and two business side executives, including President Kenard Gibbs, were let go just before the July 4 weekend in preparation for the takeover. Since 1995, the company has been part of Miller Publishing Group, which was run by CEO Robert Miller, a one-time top executive at Time Inc., with a minority interest held by Jones. MORE ONLINE 4. WWDMemo Pad: And Baby Makes Six By Sara James July 6, 2006 http://www.wwd.com/issue/article/107471 Cookie editor in chief Pilar Guzman now has two reasons to scour the children's market looking for the best in baby accoutrements. She welcomed her second son, with Details publisher Chris Mitchell, on June 24. Willem Claudio Guzman Mitchell joins brother Henry and extended family uncle Gregg Mitchell and aunt Andrea Chu in the Brooklyn brownstone they all share. (Their living arrangement was featured in The New York Times' House & Home section in January.) Chris said the new baby won't mean trading up for larger digs, though, at least not until his brother Gregg decides to have kids. "When Henry was born, we didn't all live together, so this is the first time [my brother and sister-in-law] have seen the first week," Chris said. "Seeing us dealing with a newborn, it's a lot less scary for them. My memory of Henry was, you're sure you're going to kill this thing in the first week. You can't believe the doctors let you take them home." Henry, who clearly survived the amateur parenting, has been progressing with his swimming lessons at the Soho House pool this summer. "We were there almost every day this weekend," Chris said. "He's become known among the other parents. They say, 'That's Henry. He's the one who won't get out of the water.'" (Cookie and Details are, like WWD, owned by Cond? Nast Publications.)
4. Adweek
Philips Electronics, which made headlines last fall for its onetime sole sponsorship of a 60 Minutes episode, will execute another exclusive sponsorship next month, this time teaming up with Gourmet magazine. The consumer electronics company will be the only advertiser in a 102-page supplement that will be polybagged with the August issue of Gourmet. The section will feature stories by well-known authors such as Calvin Trilling, Jane Smiley and Pat Conroy about their relationships with food. The digest-size supplement will provide a less cluttered ad environment and a "simpler" reading experience, the companies said. The compact size is designed for easy beach reading and was developed as an extension to Philips' "Sense & Simplicity" branding campaign. MORE ONLINE
************ ...that a fulltime assistant is needed to work with executive director and assistant director of the American Society of Magazine Editors (ASME). Duties include administrative responsibilities and assisting in the coordination of the society's programs and activities including seminars, luncheons, awards and internship programs. [Ed happens to know that the ASME assistant meets all the mag big-wigs, too] Applicant should have excellent communication skills, be professional, detail oriented, organized, have the ability to work independently, and be comfortable interacting with members. Strong computer skills (Microsoft Word, excel) are required. Some work experience is preferred. College degree required. NOTES: U.S. residents only. Major Medical, Dental, 401K Plan. Fax cover letter and resume to (212) 906-0128 or e-mail asme@magazine.org [OK to mention Ed] ... that Jane Magazine is looking for a fulltime freelance photo/art assistant who will work with the Photo and Art departments in gathering and tracking art, issue production, and shoot production. Working knowledge of basic imaging programs is a must, InDesign and web skills are a plus. This is the perfect position for someone just out of college who has a sharp,resourceful, eager mind... No experience necessary just an interest in photography and magazines. Email cover letter/resume to ashley_macknica@condenast.com. Please do not send resumes/cover letters after July 7 and no phone calls. This is an official Ed posting. ... that Citysearch is looking for freelancers to cover shopping in New York City. Freelancers interested in writing short profiles about shops in the New York should contact: editor_newyorkshopping@citysearch.com. Official Ed2010 posting. ... that a new publication based out of Los Angeles will be launching in several months and is looking for an editorial and sales team to take the lead. The editor in chief must have in-depth experience at a fashion, dining or lifestyle magazine, either local or national, and is ready to take an integral role in creating a rich and vibrant, 100 - 200 page glossy magazine. In addition, there are positions open for an assistant or managing editor, art/photo editor, and creative director. The editorial team will be responsible for overall production of the magazine, as well as directing content. The magazine is scheduled to be launched in 2006 and potential candidates for the positions are currently being interviewed. A selection will be made by the end of August 2006. Please send your resume to Jennie at jennietimar@hotmail.com. Please include contact information, as well as the best time to call to set up an interview. (OK to mention Ed2010) ... that a production editor is needed for July 10 and 11 for photo updates and production tweaks. Must know InDesign. Must have consumer magazine experience. Please send resume to Rob Williams; robert.williams@rodale.com ... that Bobit Biz Media in Torrance, CA is on the hunt for good editors...check out www.bobit.com - they have a couple of mid-level positions on some of their zines...nice mid-sized company in the South Bay area of Los Angeles. (Don't mention Ed) ... that there may be an associate style editor position at Martha Stewart Living. (Do NOT mention Ed) Internships ... that the paid intern position at the Time Inc Digital Photo Studio has been filled. ... that O, The Oprah magazine is looking for a photo department intern. We need a full-time intern who will commit from mid-August through the end of the year. This is an extremely fast-paced position, which offers a great all-around experience to anyone who wants to work in the field. This is a PAID internship. Please email your resume and cover letter to ashlimovich@hearst.com ... that Redbook magazine is looking for an enthusiastic, detail-oriented, all-around exceptional summer intern to start ASAP. The intern will assist with monthly sweepstakes and contests, as well as provide additional editorial help as needed. Please email resume and cover letter to Penny Wrenn at pwrenn@hearst.com. (OK to mention Ed) ... that a prop stylist is looking for an intern 2-3 days/week starting immediately to last for about 6 months (this can be flexible, though!). The intern will learn all aspects of professional prop styling. It could lead to a freelance, paying position. Tasks will include on-set assisting, data base work, upkeep of prop scouting, and portfolio design. Must be Mac literate, and Photoshop experience is a must! A drivers license is preferred. This is paid $50/day. Prospective interns can contact Liz at lizengel@mac.com. This is an official ed2010 posting. ... that Citysearch is looking for fall 2006 interns in the editorial department in New York. This is a very hands-on internship: The majority of the job will be to research, write, edit and publish editorial profiles. You also will assist in the day-to-day editorial process, including research, fact-checking, and updating reviews. We're seeking well-organized, detail-oriented, self-motivated people with a strong interest in online journalism. All interns must be current students who receive course credit for the internship. To apply, send a cover letter indicating why you want to work at Citysearch, the days you are available, a resume, and any writing clips to: Erin Behan, Citysearch, 810 7th Ave 18th Fl, New York, NY 10019. Or email: citysearchintern@citysearch.com. Official Ed2010 posting. ... that Inside Lacrosse Magazine in Baltimore, Md., is looking for interns for the fall semester. We publish 11 issues a year covering all facets of lacrosse and are one of the industry's fastest-growing and most cutting-edge magazines. Applicants must have strong feature-writing ability and the desire to do in-depth magazine-style stories. Writing for our corresponding website (www.insidelacrosse.com) and Face-Off Yearbook are also part of the internship, along with copy-editing and fact-checking. We are a tight, growing company with an ambitious staff, so the opportunity exists to gain a great deal of experience in the magazine publishing industry. Please send clips, cover letter and a resume to keely@insidelacrosse.com. (OK to mention Ed)
********* Whisper jobs? Send 'em to whispers@ed2010.com Blogalicious! Catch up with Ed's Girl on the Hunt at http://ed2010.blogspot.com Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. |
| << June29, 2006 - Happy holiday weekend! |
July07, 2006 - News, jobs, and a NYC happy hour on the way! >> |
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