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It's groehss outside today
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The NYC air is all soupy and stuff. Narst.

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Ed's Trust Fund
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In case you haven't heard...Ed's giving away a thousand bucks to a lucky unpaid summer NYC mag intern this fall.
Can't afford to live in New York City? Don't have a trust fund? Ed'll give you the cash! (Who's your daddy now?) Preliminary application details and rules are at http://www.ed2010.com/eoc.html. The full application will be available for download on Monday, y'all! (Ed just got chills!)

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Yo, Baltimore
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Ed's celebratin' a new chapter in Baltimore! Come join him for some fun, drinks and half-price apps this Friday, July 14 at James Joyce Irish Pub in downtown Baltimore from 5:30 to 7:30! ( 616 S. President Street). Please email baltimore@ed2010.com by Thursday, July 13 for directions and parking instructions.

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News
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1. New York Post
More Bad Vibes as 21 Staffers Purged
By Keith J. Kelly
7/12/06
http://www.nypost.com/business/more_bad_vibes_as_21_staffers_purged_business_keith_j__kelly.htm

A secondary round of axings at Vibe yesterday added another 21 heads to the original bloodbath.

The new layoffs added award-winning Design Director Florian Bachleda and Managing Editor Lori Yacavone to last week's purge which included the editor-in-chief, Mimi Valdez, and the president, Kenard Gibbs.

The ousted hierarchy from last week included Executive Editor Shani Saxon-Parrish, Deputy Editor Jamie Katz and Music Editor Eric Parker.

MORE ONLINE

The first half advertising numbers for consumer magazines are in, and according to the Publishers Information Bureau — the Magazine Publishers of America arm that tracks this sort of stuff — overall revenue is up about 1% but ad pages — typically the better gauge of the industry's health — are off 1.7 percent.

More interesting to us, though, are the performances of selected individual titles, and what it means for their editors: ElleGirl performed until the bitter end, up nearly 20% in ad pages and 50% in revenue to $19.1 million.

Brandon Holley-led Jane is down 41% in ad pages — some 150 fewer — and 36.6% in revenue to $15.2 million (about $9 million less). So not Jane. Martha Stewart's post-penitentiary ass-kicking continues, as Living is up 75% in ad pages (586 vs. 336 last year) and 92% in revenue to $74 million — roughly $35 million more than it pulled in over the same period last year.

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Time will tell the impact Levine will have on her new position as Hearst Magazines editorial director that starts Monday (July 17), but it will be hard for her or anyone to match her achievements of the past 24 years. From serving on the Meese Commission in 1986 (where she dissented from the majority's conclusion that Playboy was pornographic) and countless philanthropic activities to being president of the American Society of Maga¬zine Editors (now an asme Hall-of-Famer), winning Matrix and National Magazine Awards and "recruiting" Oprah Winfrey to successfully launch O in 2000, Levine's r?sum? is distinguished even without her "fulltime jobs."

They distinguish her even more. In 1982, Levine was Cosmopolitan senior editor and potential successor to Helen Gurley Brown when she was recruited by Peter Diamandis at then-CBS Magazines (now Hachette Filipacchi Media U.S.) to succeed Geraldine Rhoades at Woman's Day. Nine years later, it was Hearst Magazines president Claeys Bahrenburg who brought Levine back to the company to edit Redbook, succeeding Annette Capone, and he moved her to Good Housekeeping in October 1994 follow¬ing the retirement of John Mack Carter (he remains a Hearst consultant). Today, Levine and Cosmo publishing director (since August 1995) Donna Lagani are the only two major HM executives to predate since-November 1995 president Cathie Black--whom Levine will be working directly for.

They distinguish her even more. In 1982, Levine was Cosmopolitan senior editor and potential successor to Helen Gurley Brown when she was recruited by Peter Diamandis at then-CBS Magazines (now Hachette Filipacchi Media U.S.) to succeed Geraldine Rhoades at Woman's Day. Nine years later, it was Hearst Magazines president Claeys Bahrenburg who brought Levine back to the company to edit Redbook, succeeding Annette Capone, and he moved her to Good Housekeeping in October 1994 follow¬ing the retirement of John Mack Carter (he remains a Hearst consultant). Today, Levine and Cosmo publishing director (since August 1995) Donna Lagani are the only two major HM executives to predate since-November 1995 president Cathie Black--whom Levine will be working directly for.

MORE ONLINE

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Whisper Jobs
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Ed hears…

... that Women's Health magazine is seeking a freelance, part-time copy editor with at least three years of relevant experience, preferably at a consumer magazine. Responsibilities include: (1) editing for grammar, spelling, punctuation, syntax, and adherence to house style; (2) checking for accuracy, readability, logic, and clarity; (3) polishing rough-hewn prose; (4) inputting editorial changes. Ideal candidate will possess: (1) top-level word skills and a thorough command of grammar, punctuation, and editorial style; (2) rigorous attention to detail; (3) a thorough knowledge of The Chicago Manual of Style; (4) experience with InDesign; (5) a flexible schedule and an ability to work under tight deadlines; (6) effective communication skills. Qualified candidates will be asked to take an edit test after meeting with the full-time copy editor. Please e-mail cover letters and resumes to erin.hollaway@rodale.com. (Official Ed2010 posting)

... that a Rachael Ray web property is searching for a creative director. The creative director will be responsible for all design assignments from conception through production as well as maintaining the visual standard for all projects. As part of the team, the creative director will develop and execute concepts and refine direction. Responsibilities: Helps define vision, direction and goals for a new web site; Creation and conceptualization of the new site with maintenance in mind; Understands and aids in development of site navigation/architecture; Understands principles of interface architecture; Assists in supporting new business developments; Ability to conceptualize and assist in developing mechanics; Aids technology members within the project; Helps to identify the need for training, development, coaching and mentoring of junior members. Qualifications: Strong proficiency with Photoshop, Illustrator, Indesign; Knowledge of Director, Flash, video authoring software a plus; At least 4-5 years experience in an interactive agency preferred; Thorough understanding of graphic design, page layout and typography; Ability to think/contribute to creative conceptualization; Passion for the interactive medium; Understanding of HTML development and testing; Bachelor of Fine Arts, equivalent degree in commercial arts, or related field. To apply, please visit our website at: www.rd.com/careers (OK to mention Ed)

Internships

... that Atlanta Magazine, an award-winning regional monthly, is accepting applications for fall interns through August 1. Candidates should exhibit strong grammar and writing skills and have previous professional experience (newspaper/magazine experience is preferred). See http://www.atlantamagazine.com/about/internships.php for application instructions and more info. OK to mention Ed.

... that Alloy.com needs an intern with an interest in fashion, beauty, music, and entertainment to assist the editorial staff for the fall semester. Must have previous writing experience, be a pop culture junkie, and be familiar with teen audiences. Please submit your resume and three writing samples to kgemza@alloy.com. OK to mention Ed.

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About Ed:
Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at ed2010.com

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