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ISSN 1545-5599 BOOK PROMOTION NEWSLETTER Issue 58: May 11, 2005 EDITOR: FRANCINE SILVERMAN http://www.bookpromotionnewsletter.com http://www.nystatetravel.com ======================================================== FREE audio of recent telephone seminar on ... WHAT RICH AUTHORS KNOW THAT POOR AUTHORS DON'T Want to make a whole lot more from your non-fiction book-- maybe even enough to go full-time? After working with 9,300+ authors over the last 18 years, I've learned that rich authors simply do seven key things differently than poor authors. Get the audio of my recent telephone seminar and learn the rich authors' strategies. Get audio at http://www.freeauthortips.com/call296 ======================================================= INTRODUCTION The situation is getting drastic ??“ 235 bounced issues in the last mailing. Of those 209 were AOL. I had to resort to sending the newsletter in an attachment to paid subscribers ??“ those never bounce, it seems. This is a threat to my newsletter and the responsibility of AOL users to figure out the cause. Ginny Stibolt had recommended that AOL users who do not receive the newsletters every two weeks add "@optonline.net" to their white list. Lisa Lenard-Cook says she puts in my entire address, franalive@optonline.net, in her spam-blocker, which keeps out other ???optonline.net??? emails. ???I have my spam-blocker set on high and I? agree with Ginny, but I didn't add the server, just your address, which is where the email originates.??? Interestingly, when I sent out the release on my book reviews, only 10 bounced and none were AOL. So I have to assume it??™s the length of the e-mail that??™s the problem. Unfortunately, it??™s impossible to keep this ezine short. ==================================================================== 50% Special Offer -- Book Promotion Newsletter subscribers only! Reserve any Boox Review service or advertising option now until June 15th, 2005 and receive half off the already low list prices. There's no obligation for reserving a slot - we have a 100% guarantee - please visit http://www.thebooxreview.com/advertise.htm or http://www.thebooxreview.com/authorservices.htm and remember to use promo code BPN to lock in your discounted rate. ==================================================================== In This Issue: 1) Feedback 2) Grist for your Mill 3) Contests 4) Progress Report 5) Misery Loves Company 6) Kudos 1) FEEDBACK When Book Marketing from A-Z had garnered about 15 rave reviews, I had asked how to best use them to further promote the book. ???Put a couple of the blurbs on the back of your bookmarks, keep a ???clips??™ book with all your reviews from various sources, and when you are writing queries for other reviews, always include a one-pager of your blurbs,??? suggests Carol White, author with husband Phil of LIVING YOUR ROAD TRIP DREAM (RLI Press 2004). ------------------ ???I recently had an over-sized post card printed (8 ?? x 5 ??) which serves as both a mailer and a handy tool for a variety of promotional functions,??? relates Cindy La Ferle, author of WRITING HOME (2005), a collection of her published stories from her newspaper column. ???The front side of the card is designed to show a large repro of the full front cover, and next to that, we??™ve printed several comments/ excerpts from good reviews. I chose excerpts that not only praise the book??™s content and/or style, but also give a new reader an idea of what the book is about, so I don??™t have to include much additional copy to explain the book. On the reverse side of the card, there is a small blurb in smaller type at the very top that gives the ISBN, publisher, and price of book, plus my author web address. I also included a small line that says: ???Writing Home has been featured in Metro Parent, The Detroit News, Strut Magazine, and The Daily Tribune??? ??¦ and so on. ???Most of the reverse side of the post card is left blank, allowing adequate space for me to add printed stickers announcing book signings or other one-time promotional events. Obviously, too, I leave blank space for address and postage for mailing. But please note that larger post cards require first-class postage stamp (37 cents). ???I also bring the blank cards with me whenever I speak, too, so that people who attend my talks can walk away with something that contains all the information they need about the book to order it online, or ask for it in bookstores. If they already have a copy of my book and like it, they can use the post card to mail to a friend who might be interested. The cards are great multi-taskers ??“ they are professionally printed and have worked very well for me. I sent out several prior to an upcoming book signing, and have gotten great results. I also use them to mail to out-of-town friends who wouldn??™t see the local promotion or local newspaper articles on the book." Cindy also suggests that authors reprint review comments on the first few pages of the second edition of their books. ???I see this done often in many books, and I always read those reviews myself before I buy a new book ??“ so they do help.??? http://www.laferle.com =============================================== Please consider adding www.AuthorsandExperts.com and www.SchoolBookings.com to your list of resources. These are great places for authors, experts, and speakers to connect with members of the media, those searching for speakers, and schools. Free to schools and media members and an economical resource for authors and experts. =============================================================== 2) GRIST FOR YOUR MILL Dorothy Thompson is ???putting together a book for first time authors and would like to know if anyone who is already a published author? would be interested in receiving my questionnaires to help aspiring authors learn that there's more to getting published than what they believe to be true.? The book will be tentatively published next year by my publisher, Zumaya Publications.? "What I am looking for are the secrets - horror publishing and agent stories, promo and publicity tips, what makes a bestseller, that sort of thing.??? Please email Dorothy at thewriterslife@yahoo.com and put "How to book questionnaire" in the subject line.? ???Please hurry - I have a deadline of June,??? she urges. ? Dorothy is author of ROMANCING THE SOUL (Zumaya Publications 2004) http://www.thewriterslife.net -------------- Shirley Cheng would like ???to tell the newsletter about a new site that promotes American and Canadian authors called http://www.bookadz.com. You can subscribe to their free newsletter. The site belongs to award-winning author Cheryl Tardif. You can also have author interviews. My interview is at http://www.bookadz.com/intcheng.htm??? http://www.shirleycheng.com -------------- Cynthia Brian invites authors, writers, and speakers to swap links with her web site, http://www.star-style.com.? She is creating a LINKS page from her HOME page at http://www.star-style.com to offer mutual support and traffic to others of like minds in the following categories: Authors, Writers, Speakers Acting Info Gardens and Design Other Links To swap links, send request with a short one line and your URL address in this format: "Cynthia Brian, Media Coach, Author, Speaker, TV/Radio Personality-www.star-style.com." ???Please do not send banners or graphics,??? says Cynthia. ???This is a FREE link swap.? Each link will be evaluated and a return email will be sent acknowledging the swap.? You must participate in a swap, so no one-way streets.? Let's create abundance for us all. If you are interested, send your email to cynthia@star-style.com.??? Cynthia Brian, Starstyle?® Productions, is author of four best-selling books, including BE THE STAR YOU ARE! (Ten Speed Press 2001) and THE BUSINESS OF SHOW BUSINESS (Starstyle Productions, 13th ed 2002).? http://www.cynthiabrian.com http://www.starstylproductions.com http://www.star-style.com -------------- Yours truly will be guest on Cynthia Brian??™s live radio show, Starstyle?®Be the Star You Are!, on June 1, 2005, 6:40-7p.m.PST/9:40-10p.m., EST, on June 1. The promo is uploaded and can be viewed at http://www.worldtalkradio.com/archive.asp?aid=3975 To listen to the archives, go to http://www.worldtalkradio.com/show.asp?sid=118. Look for link under Cynthia??™s photo. --------------- Kathi Kamen Goldmark is recommending the following on behalf of ???Brian Dear, a creative guy with a terrific idea.??? Brian's Events and Venues Database (EVDB) is a search engine and personalized alert service designed to help people find out about upcoming events worldwide. All types of events are being added to the database: community, cultural, literary, entertainment, sports, business, government, academic, retail, and media. Although many publishers and bookstores list events on their websites, readers often don't know who publishes their favorite authors, or which bookstores are likely to host their events. With EVDB, fans can receive emails letting them know where and when their favorite authors will be reading, no matter who publishes their current or backlist books, providing for better attendance at bookstore events and more books sold. Funded by Draper Fisher Jurvetson, Omidyar Network, and prestigious individual investors from the Internet technology industry, EVDB doesn't charge anything to list your author events - the service is free to publishers, authors, and booksellers. Kathi is introducing Brian to people in the literary world, and helping him assess the viability of EVDB for publishers. She would like answers to the following questions: 1.? ? ? ? ? Are you currently publishing your events on your own website? 2.? ? ? ? ? How can EVDB help you to list your events, with as little pain or hassle as possible? 3.? ? ? ? ? Who in your company would be the best person to talk to about working with EVDB? Contact: inquires@evdb.com Kathi is producer of West Coast Live and author of AND MY SHOES KEEP WALKING BACK TO YOU (Chronicle Books 2002). ---------------------- Liana Metal recommends this new site: http://www.forthewriter.com as a good site to promote new books and submit articles. The editor is Sandy Puckett. Liana has written non-fiction, a book for children, and her latest e-book is THE HOSTEL (2005), an historical romance for young adults. http://lianametal.tripod.com [Editor's Note: Sandy Puckett was nice enough to post my article using anecdotes from the book - Authors and Animals Are A Winning Team - on her site.] ----------------------------- Michelina Pagano and Selena Robins will be at New York City Book Expo America, June 2 - 5, in the Treble Heart Booth, 5213, and welcome ???anyone attending to come and visit us. "We have giveaways, autographed books, goodies, daily draws with prizes worth $1,000 and a lot of fun.??? Michelina is a children??™s book author and screenwriter whose debut novel is GRACE OF THE CLOUDS (PublishAmerica 2002). Selena is a romance author whose latest book is SABRINA??™S DESTINY (Treble Heart Books 2004) ================================================================= REMINDER - The annual subscription fee is $5. Residents of the U.S. may send a check to Francine Silverman, P.O. Box 1333, Riverdale Station, Riverdale, NY 10471 or make payment to Book Promotion Newsletter at PayPal if you have an account with them. Non-residents may use PayPal or send $5 in cash to the post office box. ===================================================== 3) CONTESTS: ???Here's one to pass on to kids you know (or teachers or librarians),??? writes Wendy Orr: ???Have you read Nim??™s Island (Allen & Unwin, Australia 1999)? Did you know it??™s going to be a Hollywood movie? Tell us what you like best about Nim or Why you??™d like to be like Nim. The three best letters will win an autographed copy of the book Nim??™s Island, (or other Wendy Orr book of their choice, subject to availability) Letters will be judged by , Hollywood Film Producer of Nim??™s Island Competition closes 28 May 2005. Send to nimsisland@yahoo.com Or mail to: Nim??™s Island, PO Box 766, Kew, Vic 3101, Australia.??? Wendy has written for both adults and children. http://www.wendyorr.com ------------------- ? Georgia Richardson, aka Queen Jaw Jaw, is running a new writing contest on her homepage: http://www.queenjawjaw.com (Click "Contest.")? ???Prizes include three WONDERFUL, much sought after books!??? she says. --------------------- Allyn Evans, author of GRAB THE QUEEN POWER: LIVE YOUR BEST LIFE!, scheduled to be published in June by Star Publish, is inviting you to enter the CROWNATUDE ESSAY CONTEST - NO? ENTRY FEE/WOMEN ONLY "We want to know where you found CrownAtude.? Women possessing CrownAtude have formed bonds with other women to create an attitude of community and by doing so they? promote, enrich and? lift each other up. To find out more about CrownAtude visit:? http://www.queenpower.com/CrownAtude.html ? "We are looking for well-written essays.? Max? 500 words.? Based on personal experience. Electronic submissions only.? Essay must be included? in body of the e-mail.? No attachments will be accepted.? Deadline July? 1, 2005 (12:00 midnight CST).? Contest Winner awarded? $75. Also the winning essay will? be published on the? CrownAtude page of QueenPower.com (with byline and photo). To submit, send to dawn@queenpower.com. http://www.queenpower.com" Subscribers who are among the Queens are Georgia Richardson, Carolyn Howard-Johnson and Christine Hohlbaum. ==================================================================== Book Marketing from A-Z (Infinity Publishing 2005) Written by 325 paid subscribers to Book Promotion Newsletter Available at http://www.buybooksontheweb.com (Category: Marketing)and on Amazon. Subscribers are entitled to a 20% discount. Contact Fran at franalive@optonline.net for code. =========================================================== 4) PROGRESS REPORT These folks have helped promote Book Marketing from A-Z: Subscribers: Regina Pounds wrote a letter to her fans touting the book and placed it on her website at http://www.authorsden.com/visit/viewnews.asp?id=10661&AuthorID=2255 Andrea Campbell ran my press release in the May/June 2005 issue of her newsletter. Andrea is author of nine books, ranging from criminal law to party games, including MAKING CRIME PAY: THE WRITER??™S GUIDE TO CRIMINAL LAW, EVIDENCE AND PROCEDURE (Allworth Press 2002). http://www.andreacampbell.com Gigi Miner ran a blurb about the book in the May issue of her Self-Published Artists??™ Network Newsletter. Gigi is author of LIGHT-OF-DAY TAROT & DREAM WORK (Lulu.com 2004). http://www.geocities.com/ladyfogg Mary Emmons, aka Anne Edwards, ran Mayra Calvani??™s review in the first issue of Voice in the Dark. Mary explains that she started the newsletter ???with the idea of helping promote some of the good unsung authors on the net. Mayra is assistant editor and does most of the interviews and articles.??? Voice is associated with Mary??™s website, http://www.mysteryfiction.net, where she plans to post info on my book. Jay Johnson of Banyon Publishing added the entire release sent to subscribers on May 4, 2005 celebrating the 20th rave review to his website - http://www.banyonpublishing.com/FrancineSilverman.html. He also asked for an excerpt each month. ------------- Non-subscribers: Joan Stewart put a paragraph about the book in the May/June 2005 issue of her newsletter, The Publicity Hound. John Weaver, the on-line publicist who is running my contest, has created a page at Authors Talk in which I talk about the book. Scroll down and click ???Listen??? to the three minute audio. http://www.authorstalk.com/Interviews/Silverman.htm Nann Dunne, Editor and Publisher of Just About Write ezine, has placed my release on her website, http://www.justaboutwrite.com (Click ???New releases??? on left side of site). Brian Jud featured me as ???guest columnist??? in his newsletter and excerpted an anecdote from the book. Nan Yielding added my book to her Reading Room page ??“ http://www.writing-etc.com/readingroom.htm. ****************************************************************** 5) MISERY LOVES COMPANY Has your book been optioned for a movie? If you??™ve got stars in your eyes, this story will shake you up a bit. It??™s adapted from an article by subscriber John Dandola, an author, screenwriter and historian, in which he relates a tale of an author he read about in The Third Degree (the newsletter of the Mystery Writers of America). ???The lament was the same one I had heard for most of my professional career,??? says John, and ???bears repeating since so many talented authors seem so stunned when it occurs to them.??? The author??™s book was optioned by a Hollywood production company, and the author was paid a substantial sum of money. ???An adaptation was undertaken by a screenwriter. In doing so, that screenwriter went on to make composites of several of the book??™s characters; change the gender of several others; and the races of several more. He converted some of the book??™s locales and added new ones. Then he manufactured some additional subplots. The main thrust of the novel was by-and-large intact but with little of the novel??™s original nuance or tone. "The result was not satisfactory to the author but more importantly, it was not satisfactory to the producers. "A second screenwriter was brought in. He never opened the original novel but instead spun his re-write off of the first screenplay. He deleted scenes and added scenes; deleted locales and added locales; deleted subplots and added subplots. The result was even less satisfactory to the author but more importantly, it was even less satisfactory to the producers. "A third screenwriter was brought in. He, too, never opened the original novel but instead spun his re-write off of the second screenplay. He deleted scenes and added different scenes; deleted locales and added different locales; deleted subplots and added different subplots. Characters had by now shifted in motivation and importance and relationship to one another. Like the child??™s party game of ???Telephone,??™ the third draft of the screenplay was by now so far removed from the original novel that it bore little resemblance to it. The author hated it but more importantly, the producers couldn??™t sell a studio on it. "It remains unproduced. The author asked, quite reasonably, 'how could this have happened?'??? The article can be read in its entirety at http://www.JohnDandola.com/MovieAdaptations.chtml ? John??™s latest book is LIVING IN THE PAST, LOOKING TO THE FUTURE: The Biography of John Hays Hammond, Jr., (Quincannon Pub 2004), a prot?©g?© of Alexander Graham Bell and Thomas Edison. He is also author of THE GHOSTS OF HAMMOND CASTLE and four mystery novels. http://www.johndandola.com ? ? ***************************************************************** ? 6) KUDOS Lauretta B. Pierce of Literary World gave Frank O??™Donnell??™s book, THE WITCH OF GREENWICH VILLAGE (Port Town Publishing 2004) - http://www.thewitchofgreenwichvillage.com - high marks and Frank will be featured Author of the Month on http://www.literaryworld.org for September 2005. Lauretta??™s website is http://www.lbp-enterprises.com/index-1.html __________________________________________________ ? Toni Leland writes equestrian fiction. Her novel, WINNING WAYS (2004), placed third in the Mainstream category of the national Lories Best Published Contest, sponsored by From the Heart Romance Writers, a chapter of Romance Writers of America. That book and HEARTS OVER FENCES (2004) are both Equestrian Book Club Selections. Toni is also author of GAMBLING WITH THE ENEMY (2005). All are published by Equine Graphics Publishing Group. http://www.tonileland.com ------------------- Shirley Johnson is now among the top 1000 reviewers on Amazon. ------------------- David Stanley??™s website, http://www.mapsouthpacific.com, was recently featured on http://www.oncomp.com/internuts.htm - a syndicated column appearing in these newspapers: http://www.oncomp.com/pradvice.htm David is author of four South Pacific guidebooks for both Moon Handbooks and Lonely Planet. ---------------------------------------- Joanne Redmond was on Fox & Friends (Fox News national morning show) the morning of May 5, 2005, talking about her book, SAY A LITTLE PRAYER (Marlowe & Company 2004). "My Amazon ranking has gone from 300,000+ to #154. Wow - publicity works!" she says, gleefully. ********************************************************** Francine Silverman is author of CATSKILLS ALIVE (second edition) and LONG ISLAND ALIVE, both published in 2003 by Hunter Publishing and geared to every interest. To learn more about her guidebooks and for links to hundreds of attractions on Long Island and in the Catskills, visit Fran's one-stop website at www.nystatetravel.com. To subscribe to this newsletter, send an e-mail with your first name to: franalive@optonline.net, visit: http://www.nystatetravel.com, or check the archives at www.bookpromotionnewsletter.com. Mailing address: P.O. Box 1333, Riverdale, New York 10471. PERMISSION TO REPRINT: You may reprint any items from "Book Promotion Newsletter" in your own print or electronic newsletter. But please include the following paragraph: Reprinted from "Book Promotion Newsletter," an ezine featuring articles, tips and promotional coups for generating book publicity. franalive@optonline.net. www.bookpromotionnewsletter.com -- To unsubscribe/change profile: http://www.mailermailer.com/x?u=29055075z-6c15c30c To subscribe: http://www.mailermailer.com/x?oid=12216r Email list management powered by http://MailerMailer.com |
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