Archives at Zinester: How To Turn Your Clients Into Raving Fans. The Sales Advisor. Business & Finance

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FEATURE ARTICLE: How to Turn Your Clients Into Raving Fans

By the time you finish reading this article, you will have learned that "customer
service is the never-ending pursuit of excellence to keep customers so satisfied
they tell others of the way they were treated in your place of business."

A big problem in the sales world today is that many salespeople and companies spend
more time and money to get a new client than to keep their current clients satisfied.

One of the keys to creating raving fans out of your clients is go the extra mile.
Give the client more than they paid for. Treat everyone like they are the most
important person in the world and they will become "raving fans".

In 1991 my bride to be and I were flying from Rochester, New York to Reno, Nevada
to meet her sister and brother-in-law and get married. We were flying through O'Hare
and for those of you who fly often; planes are usually late in Chicago. Ours was that
day and we missed our connecting flight.

When we got to the customer service desk we were told it would be two hours before we
could get another flight, I was upset. We had plans that evening and by making two more
connections, those plans were lost. My fianc? told me to let it go. She said "they
don't care about us".

When we finally boarded our next flight and were seated on the plane the flight
attendant came on the speaker for passenger Jim Klein to press the attendant button.
I did, wondering what was going on. Down the aisle came the customer service agent
from the airline with a bag which he handed to me. Inside the bag was a bottle of
champagne with a card that said, "Congratulations! Someone at American Airlines does care".

That small gesture turned an upset customer, me, into a fan. Even though our plans were
spoiled I felt much better knowing that someone cared about my situation even though it
was out of their control. I told everyone about that little gesture.

Find ways to go the extra mile for your clients and they will reward you with more
business than you can handle.

You've probably heard that a satisfied customer tells three people. A dissatisfied
customer tells everyone. Let me give you some examples to prove this point.

Have you ever had lunch or dinner at a restaurant and the food, service, everything was
excellent? How many people did you recommend dine at that particular restaurant,
three or four, probably?

Now, have you ever eaten at a restaurant where you had to wait for a table, wait a long
time for service, the food was bad, everything about the experience was awful. How many
people did you recommend eat at that restaurant? None, right?

Actually, you told everyone about this awful experience. Everyone you came in contact
with for the next day, or two, got an earful about your terrible experience and you
advised them never to eat there.

To quote a successful speaker Zig Ziglar, "You can get everything in life you want if
you will just help enough other people get what they want". Excellent customer service
is definitely a win - win situation. The client wins by getting more in value than they
paid for and you win by creating "raving fans" out of your clients.

Which group do your clients fit into? Are they truly satisfied, or do you need to make
some changes?

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Feedback

Your feedback is always welcome and appreciated. Please let me know
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Please take the time to call and say something nice.
Here's the number: 1-888-831-6396.

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Until next time,

To Your Success,

Jim Klein
Sales trainer, coach and speaker
Dedicated to providing salespeople with
effective strategies to increase their
business while working less, guaranteed.
http://www.fromtheheartsalestraining.com
Jim@fromtheheartsalestraining.com
165 Kings Gate South
Rochester, New York 14617
585-266-6116

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Copyright Notice

Copyright Ž 2004 - 2006 by From The Heart Sales Training. All rights
reserved. Please do NOT reprint or reproduce this publication as whole
or in part without the explicit permission from its publisher.

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