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Subject: #267 Online Business Opportunities - Does Your Marketing Plan Fit? - August08, 2006



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                               Online Business Opportunities
                      (the former Morning Co~free Newsletter)

                       08 August 2006                       Issue   #267

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's desk
        Home business opportunity
        Subscribers Free Ads
        Marketing Tip: Does Your Marketing Plan Fit?
        Home business opportunities
        Tools & Resources for your Home Business
        Recommended ezines
        Links for moms
        Computer Tip : Drag & Drop
        Rent this ezine - Advertise with us
        Freebies
        Smiles
        Admin section













From Editor's desk
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Hi Folks,

You found this message in your inbox because you are
a valued reader of Online Business Opportunities
(the former Morning Co~free Newsletter)
and because you have chosen to do so.

Many thanks for taking the time to stay with me.
This newsletter is now being enjoyed by 60,000+ subscribers,
thanks to your referrals and my hard work.

What would you like to see in this newsletter?
I'd love to hear your feedback and suggestions;
just email them to me at:
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I will always love to hear my readers comments!

And a piece of advice:
(source powerquotes.net)

"The larger the island of knowledge, the longer the
shoreline of wonder."
 
-- Ralph W. Sockman, minister
 
Questions to Ponder

Am I experiencing enough wonder in my life?
What could I learn today that would expand my sense of
wonder?
 


Enjoy this newsletter and your life !
Keep smiling!
Valerian







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Marketing Tip: Does Your Marketing Plan Fit?
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Copyright 2006 Sandra P. Martini

Ask small business owners what they are afraid of most in
their businesses and you typically get one of two
responses: marketing and bookkeeping.  We're going to
tackle just the marketing side today and leave bookkeeping
for another day.

It's all too common for small business owners to avoid
marketing their businesses until they "need" to.  "Need"
meaning that they need more money and, therefore,
additional clients.  In reality, small business owners are
no different from larger companies in that they should be
marketing themselves all the time.

Despite that fact, I often hear the following from my
clients:

"I hate marketing."

"I don't like the thought of having to sell myself to
people."

"I'm not comfortable cold calling."

The above all boil down to the same thing: a lack of
understanding about what marketing can and should be.

Marketing is not about opening the phone book and calling
everyone to see if they want your services or spamming
every email address you can get your hands on.

Marketing allows you to get the word out about your
business.  It allows you to tell people who you are and
what you do so that when they need you and your services,
you're there.  You've already established a "relationship"
through your marketing, even if you've never actually
spoken with them before.  Studies show that it takes a
person seeing/hearing about you 7 to 10 times before they
remember you.  Consistent marketing to your target audience
is critical.

Developing a marketing plan that fits not only your
business, but you personality is a critical part of being a
successful business.  Maybe you're the type of person who
loves networking meetings, running a trade show booth and
participating in lots of public events.  Conversely, you
may detest networking events and shun anything remotely
related to the public.  It doesn't matter.  The important
thing is to know yourself before you write your marketing
plan.

Are you an extrovert?

If so, go to the networking events; arrange to have a booth
at your target audience's trade shows; host teleclasses.
Work these types of campaigns into your marketing plan.

Are you an introvert?

Send newsletters (online or offline), participate in online
forums (such as Yahoo Groups or Ryze), do direct mail
campaigns to your target audience.

You get the idea - make your marketing plan and activities
work with you rather than against you.

The overall goal of your marketing plan is to create
campaigns and action steps such that your marketing funnel
remains full at all times:

1. Prospective clients have just heard about you.
2. Prospective clients recognize your name when they hear it.
3. Prospective clients feel they know you and that you've
developed a relationship with them.
4. Prospective clients become clients.

It will take some time to get to this level - particularly if you are
just starting out.  And that's okay.  Just remember that marketing
your business is a full-time activity - just as performing your service does.
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Online Business Manager & Entrepreneur, Sandra Martini, publishes the
'Effective Entrepreneur' weekly e-zine. For more information or to sign-up
for 'Effective Entrepreneur',visit http://www.online-biz-coach.com today.
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Positive Quotes:

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DISCLAIMER: All of the Articles and Ads have been selected for their
appropriate content.  Please use your own judgment and caution when
applying to or for any opportunity that is placed in this Ezine.

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That's all folks !
Let me say thank for your support, your precious time and playing
a most important role in the Online Business Opportunities family

See you on Friday with weekend issue
Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor








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