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Subject: #276 Online Business Opportunities - Advertising Campaigns Become Successful - October11, 2006



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                               Online Business Opportunities
                      (the former Morning Co~free Newsletter)

                   26 September 2006                       Issue   #276

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's desk
        Home business opportunity
        Subscribers Free Ads
        Advertising Tip:
             How Online Advertising Campaigns Become Successful
        Home business opportunities
        Tools & Resources for your Home Business
        Recommended ezines
        Links for moms
        Computer Tip : Block All Popup Windows:
        Rent this ezine - Advertise with us
        Freebies
        Smiles
        Admin section













From Editor's desk
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Hi Folks,

You found this message in your inbox because you are
a valued reader of Online Business Opportunities
(the former Morning Co~free Newsletter)
and because you have chosen to do so.

Many thanks for taking the time to stay with me.
This newsletter is now being enjoyed by 60,000+ subscribers,
thanks to your referrals and my hard work.

What would you like to see in this newsletter?
I'd love to hear your feedback and suggestions;
just email them to me at:
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And a piece of advice:
(source powerquotes.net)


"When I want to understand what is happening today or try
to decide what will happen tomorrow, I look back."
- Oliver Wendell Holmes Jr, U.S. Supreme Court Justice

Questions to Ponder

How often do I use past experience or history to help me
understand the present?

What can I learn from past experiences that will help
me in the days ahead?



Enjoy this newsletter and your life !
Keep smiling!
Valerian







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Advertising Tip: How Online Advertising Campaigns Become Successful
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Author: Danny Wirken

Introduction:

Since the Internet started, its user base has grown
increasingly and boomed to unbelievably large numbers. With
the increased traffic on the Internet, advertisers realized
its potential as an advertising media. As time went on the
power of the Internet as an advertising media became more
evident as newer and improved models for online advertising
emerged. Ads can be found everywhere on the net in the form
of banner ads, pop ups, emails – both solicited and sp^m,
in-text ads, and inline ads.

With the new ways and means of advertising on the Internet,
businesses are turning to it to launch and supplement
traditional advertising campaigns and even as the sole
medium for their ad campaign. Some businesses, however,
still balk at launching full scale advertising campaigns
online. This is understandable, especially for those who
have no previous experience with online campaigns. It is
after all very expensive to launch ad campaigns and it
is better to be careful when planning to spend such large
amounts of cash to ensure that the campaign will bring
about a substantial return of inv^stment (ROI). There
are ways though to ensure that your advertising campaign
will be successful.

Set Goals:

In an article by Melissa Honabach on Secrets to Optimizing
an Online Campaign that a business needs to set and
communicate their relevant goals before planning and
starting an ad campaign. An important aspect in setting
goals is being able to identify what you want the
advertising campaign to actually do to help your business
grow. You have to know what results you desire from the
ad campaign. According to an article on The Most Effective
Way to Advertise here are some questions you can ask to help
you set your goals.

•Is your advertising part of a short-term marketing effort
or one part of your long-term marketing strategy?
•Do you want to generate leads?
•Do you want to use your advertising as a catalyst
 to building long-term client relationships?
•Do you want to generate one-time s^les?

After identifying the goals you should also set a goal
that can be used to measure the success of the campaign
quantitatively. That goal to be set is the desired ROI.
To set the ROI the average value per customer or average
value per customer segment should be known. This value
would be the basis for calculating the expected and desired
ROI. At the end of the campaign this value and the actual
ROI will help determine the success of the ad campaign.

After setting those goals make sure that you are able
communicate them to the advertising agency you plan to use
or your media partner. This ensures that they know what you
want and that you will be working on the same goals and will
have the same measures for success.

However, just like in traditional advertising it is hard
to measure exactly the ROI for online advertisements. There
are certain metrics that are used, like the number of cl^cks
generated by an ad or the number of s^les since the campaign
started, but even these metrics are insufficient in
measuring the exact pr^fit generated by an ad campaign.
However, these metrics are sufficient in gauging the
response or the impact of the ad campaign and can be used
to determine whether the campaign is successful or not.

Run Tests:

Another crucial thing factor that determines an online
ad campaigns’ success is the testing phase. Testing should
be done before any ad campaign is fully launched. Set
a small portion of your budget to test the media of choice
before deploying all your resources on the ad campaign.
Testing will allow you a glimpse of how your target audience
will respond to the campaign. Although it might seem like
a waste of time and m^ney to spend resources on testing
it could actually save you from a bigger loss in case the
test reveals that the campaign might not have the impact
you desire. For the testing phase of an online campaign
to be comprehensive it is best to test your ads on multiple
websites and to try different ad types as well as ad
sizes, etc..

If the test results prove to be unsatisfactory don’t just
back out, make the necessary adjustments and test again and
again until you see a positive response from your audience
and you are sure that your campaign is optimized. As
Honabach said, “Ultimately, optimization is an iterative
process that reduces costs over time.” Just make sure that
your evaluation procedures are objective and sound or else
the results you’ll get from your tests will be useless.
The metrics for getting ROI mentioned above should be used
during testing too and not just at the end of the campaign.
Although it might be hard to evaluate the ad campaigns
effectiveness the nature of the Internet makes it actually
easier to evaluate ROI in comparison to traditional
advertising.

For those who plan on using banner ads as part of their
online campaign there are ways to know or test which banner
ad will be more effective. This is discussed in a patent
published last December 29, 2005 entitled Systems and
methods of achieving optimal advertising (US Patent
Application 20050289005). The invention discusses a “process
of identifying influential design elements, selecting and
testing banners representative of such design elements,
obtaining feedback, and analyzing it to extract information
from the experiments about which design elements are most
important and which combination of design elements lead
to the best overall banner.” The process yields not only
the best banner ad design but also results to a lower cost
of advertising and a higher success rate for advertising
campaigns.

Use Effective Professionals:

Do not attempt to save on m^ney by hiring start-up groups
with absolutely no experience to handle your ad campaign.
You don’t have to hire the largest firms or oldest ones
but just make sure that the firm you choose has enough
experience and has a reputation for a decent percentage
of successful campaigns.

Your online agency can also make or break your ad campaign.
Make sure that the agency you choose has accessible lines
of communication and can deliver results fast. Being able
to deliver fast results entails their capability to analyze
and respond to the data that your online ad campaign
produces. The analyzed data should be such that the results
will be relevant and actionable for those responsible for
other aspects of the campaign. An open communication would
also allow you to keep track of what is going on with your
campaign.

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appropriate content.  Please use your own judgment and caution when
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That's all folks !
Let me say thank for your support, your precious time and playing
a most important role in the Online Business Opportunities family

See you on Friday with weekend issue
Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor








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