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Subject: #147 Morning Co~Free - Managerial Survival Key - December23, 2003



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                               Morning Co~Free  Newsletter

                   23  December 2003                          Issue   #147

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's coffee maker
        Good news from StormPay
        FYI
        Win a Top Sponsor ad
        Article #1 : Managerial Survival Key
        Freebies
        FYI
        Article #2 : Google Algorythm Changes and the Internet Scarecrows
        Links for moms
        FYI
        Competition
        Best Sellers
        Article #3 :  Five Tips For Sales Success
        Most of you know Google, Yahoo! , Altavista
        Recommended ezines
        Article #4 :    Metaphors provide hope
        Computer tip
        Smiles
        Instructions for subscribe/unsubscribe






From Editor's coffee maker
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Good Morning Folks,

I would like to welcome all of you.
In fact it isn't morning as usual.
I got flu and I cannot work very good this days

Morning Co~Free Newsletter is going out to 7600+  readers today!
Please check up  http://www.zinester.com/cgi/stat.cgi?list_id=5997

This morning, well this noon, I'll give you a positive stroke as usual,
I'll prepare for you a great cup of coffee from my recipes notes
(under my condition the best is a cup of tea garnish with an aspirin)

Here it is, very simple but tasty enough. You may count on me.

Boston Caribbean Coffee

ingredients
-------------------------------------------------------------------
 1 oz. Cr&#232;me de Cacao (Brown)
 1 oz. Dark Rum
  rest Hot Coffee

direction
-------------------------------------------------------------------
Dip rim of Irish coffee glass in lime juice, then in sugar.
Pour liqueur and rum into the glass. Fill with freshly brewed coffee.
Top with whipped cream and sprinkle with cinnamon.
Garnish with a cinnamon stick as a stirrer.
-------------------------------------------------------------------

I just want to remind that you can publish a coffee recipe in this
section together with a byline (3-4 lines) related to your business.
To send all above
mailto:valdinca@xnet.ro?subject=My_Coffee_Recipe

Now, grab this amazing and delicious beverage, a piece of
'something' you have prepared and choose your most
comfortable recliner.

Your Morning Co~free is Coming.
You may measure out your day in co~free cups.
Articles, Resources, Business Opportunities, Jokes,
Tips, Tricks and Secrets for Making Money and much more ...

I don't want to leave this editorial section without some more words
It is the time to love God with all our heart, soul, mind and strength.
It is the time to love our families, relative and friends
It is the time to love our neighbors as ourselves
The Greatest Day the world has ever known, is around the corner
I Wish You All A Merry Christmas
I hope all of you are gearing up for a fantastic week of holiday parties
and family get together...
May Lord Bless You and Your Loved Ones


And now, enjoy this newsletter and your life !
Despite of my circumstances, I do
Valerian





Good news from StormPay
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FYI
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ARTICLE  #1 :  Managerial Survival Key
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by Bob Kelly

For business, non-profit or association managers like yourself,
survival pretty much depends on whether you achieve, or fail to
achieve your department, division or subsidiary objectives.

Which strongly suggests that, if you haven't already done so, you
may wish to employ a set of tools that will help you persuade your
most important outside audiences to your way of thinking, then move
them to take actions that lead to your success.

The tools comprise the fundamental premise of public relations:
people act on their own perception of the facts before them, which
leads to predictable behaviors about which something can be done.
When we create, change or reinforce that opinion by reaching,
persuading and moving-to-desired-action the very people whose
behaviors affect the organization the most, the public relations
mission is accomplished.

And the promise those tools hold for managers are behaviors like
new prospects and more existing buyers, repeat purchasors, highly
qualified job seekers, new capital contributions, increased membership
referrals or more proposals for strategic alliances.

But there is work to do. You need information about those key external
audiences. What do they know about your unit and its operations?
How familiar are they, if at all, with your services or products?
Have they ever worked with any of your people?
Was the experience positive?

Tell the public relations folks assigned to your department, division or
subsidiary that you want answers to those questions. And for the simple
reason that how those important outside audiences perceive your
operation usually leads to behaviors that can help or hinder you in
achieving your objectives.

Work with them on a list of your key external audiences whose actions
most affect your operations. Put those groups in priority order and let's
have a go at #1.

Remember that the success of your new public relations effort depends
heavily on how well you gather these key audience perceptions.

Here, you have a choice. You and your PR staff can interact with
members of that target audience, which seems appropriate since your
PR folks are already in the perception and behavior business. Or,
if a substantial budget is available to you, you can hire professional
survey counsel to do the work for you.

Either way, asking members of your key target audience questions
such as those outlined above along with the responses you receive,
provide the foundation data that underpins your entire public relations
effort.

But, as you monitor audience member responses to your questions,
stay alert for hesitant or evasive observations about your organization.
Do you note statements that are untrue or misconceived? How about
inaccuracies, rumors or false assumptions? You'll need to remedy
them because we know that negative perceptions inevitably lead to
negative behaviors that must be fixed to protect your operation.

As mentioned, the data your interactive monitoring produces is the
raw material with which you create your public relations goal. And
that might well be clearing up that misconception, correcting that
inaccuracy or replacing an untruth with the truth.

Reaching that goal is another matter. You need the right strategy to
show you how to get there. As luck would have it, they're but three
strategic choices in perception/opinion matters like this. Create
perception/opinion where you have none, change that perception,
or reinforce it.

Good writing doesn't come easy, but that's your next challenge.
Here, you must put together the message you will use to transmit
your corrective facts and figures to those members of your target
audience.

Now, all at the same time v in a single message v you must be
clear about why the false assumption, the misconception or the
inaccuracy should be clarified, or even corrected. Your message
must present truthful supporting facts, and must be believable
and, if at all possible, compelling.

Your public relations team will provide that talent. Also discuss
with them blending the message into a variety of public presentations
so as not to damage its credibility with a high-profile announcement.

Keep in mind that the timetable can always be accelerated by adding
new communications tactics and by increasing their frequencies. Also
a good idea to continue refining and updating the message itself.

Happily, what you will have done is use a set of tools that
helped you persuade your most important outside audiences to
your way of thinking, then move them to take actions that lead
to managerial success and, some might say, survival.

--------------------------------------------------------------------------
Bob Kelly counsels, writes and speaks to business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has been DPR,
Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR,
Newport News Shipbuilding & Drydock Co.; director of communications,
U.S. Department of the Interior, and deputy assistant press secretary,
The White House.  Visit: http://www.prcommentary.com
--------------------------------------------------------------------------




Positive quote:

"You must understand the whole of life, not just one little part of it.
That is why you must read, that is why you must look at the skies,
that is why you must sing and dance, and write poems, and suffer,
and understand, for all that is life." --- J. Krishnamurti, Indian
Philosopher







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FYI
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--------







Article #2 : Google Algorythm Changes and the Internet Scarecrows
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
Copyright ?© 2003, Bill Platt
http://thePhantomWriters.com

It seems lots of people are upset about the recent algorythm
changes at http://www.google.com .

Lots of tongues are wagging and many of them refer to
http://www.Scroogle.org as their point of reference.

It seems that Google has changed their algorythms to eliminate
some sites who have either been spamming the Google databases,
or even using such fine-tuned SEO (Search Engine Optimization)
techniques that they have assured themselves the very best
search engine results on their chosen keywords.

Google realized that their database was being skewed towards
those companies who simply have more money than they have
integrity.

The *Scarecrows* (guru's who want to scare you into certain
actions that benefit their own goals) are ripping up quite a
storm of anger over the Google changes.

Concerned about the possible ramifications for my own site,
I took a stroll of Google results tonight and learned that
the changes did not affect my own results at all. Well, not
negatively anyway. Under one specific keyword phrase, I had
held the number one spot for years, but had slipped down to
number three over the last couple of years. Today, I am back
on top of the results for that one keyword phrase. Yipee!

Under all other categories, my site has either moved up in
the results or stayed at the same level.

While I do try to tweak my site for indexing by Google and the
other spiders, I do not devote my life to that task. My theory
has always been that if I do the basics correctly the first time
out, then I will not have to go back and redo my pages later.
I have always felt that if I do the best that I can from the
start, then the natural results of the search engine results
will better serve my long-term goals.

It is my opinion that so long as my site comes up in the
Top 20 for a specific keyword phrase, then I will have done
my job right the first time. Number one is nice, but it is
only an ego thing. Top 10 is better of course, but Top 20 will
still usually get me seen. If my page actually delivers on the
promise of the keyword phrase being searched, then a number
three or a number seven result will generate as many sales
as a number one result. How can I be so sure? Does my
competition actually deliver on the promise of the keyword
combination used? In most cases no. Therefore, number seven
will get me the sale, because I am still the first website
offering the customer what he or she really wants.

--------------------------------------------------------------------------
Bill Platt owns *Bite-Sized Marketing Tips* which exists as a
blog and ezine. You have just read a posting from Dec 13, 2003.
WEBSITE:  http://byte-sized-marketing.blogspot.com/  SUBSCRIBE:
byte-sized-marketing-tips-subscribe@yahoogroups.com
--------------------------------------------------------------------------







Links for moms
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FYI
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Competition
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Here are two opportunities to enter and win in the AdMistress
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Why not enter both competitions?
Tell them "MCF Newsletter" sent you.

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ARTICLE  #3 : Five Tips For Sales Success
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By Len Foley

1. For the first few minutes of any sales interaction:
Don't talk about yourself, products, or services.
Remember: Nobody cares how great you are until they understand
how great you think they are. Resist the temptation to throw out any
"pitches" about what you'reselling (At this point, what could you
possibly talk about? You have no idea if you can help them).

2. Sell with questions, not answers.
Forget about trying to "sell" your product or service and focus instead
on why your prospect wants to buy. To do this, you need to get
fascinated with your prospect; you need to ask questions with no hidden
agenda or ulterior motives.

Remember: sales resistance is an oxymoron: the act of selling
CREATES the RESISTANCE! Which leads us into the next principle:

3. Pretend you're on a first date with your prospect.
I'm sure you've experienced it a hundred times. You walk into a store
and the clerk says: "May I help you?" and how did you respond?
"No thanks, just looking." It's as if the response were genetically
embedded into your DNA. It's a survival response. Like blocking your
face when you see a Frisbee hurling towards your head.

When you learn what you're really selling and stop trying to convince
or persuade your customers into doing something they may or may
not want to do: you'll see your customers trusting you as a valued
advisor and wanting to do more business with you as a result.

And how do you do this?

Get curious about your prospects. Ask about the other products or
services they're already using. Are they happy? Is it too expensive,
not reliable enough? Find out what they really want. If not from you,
then perhaps from someone you could recommend. (Note: you're not
conducting an impersonal survey here; in other words, don't ask
questions for the sake of asking them, ask instead, things that you're
really curious about).

4. Speak to your prospect like you speak to your family or friends.
This isn't the time to switch into the "sales mode" with ham-handed
persuasion clich&#233;s and tag lines. Speak normally, like you do when
you're around your friends and loved ones. Also Don't ramble on
and on about things that have no bearing on anything your prospect
has said. Pick a handful of things you think could help with your
prospect's particular situation and tell him about it.

5. Ask the prospect if there are any barriers to them taking the next
logical step?
After having gone through the first four steps, you should have a good
understanding of your prospects needs in relation to your product or
service. Knowing this, and having established a mutual feeling of trust
and rapport, you are now ready to bridge the gap between your
prospect's needs and what it is you're offering.

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Positive quote:

"The more we know, the better we forgive. Whoever feels deeply, feels
for all who live." ---  Madame de Stael


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Most of you know Google, Yahoo! , Altavista, but ...
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In every  issue I will  recommend one or two not so well known
search engines or directories, where you can add your Web site free
of charge. If you will do the great job to submit your web site to all
those sites,  you certainly will get more traffic over time:

MyBizGate Search Directory
http://mybizgate.searchking.com/
AOL users click here

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ARTICLE  #4    Metaphors provide hope
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When things look bleak, people often think, "This is going to go on
forever." Or "I knew this would happen this way." Or, "Life is beginning
to suck."

Instead of thinking that way, why not turn it into a metaphor you
can feel good about? "Life is great!" "My family loves me!"
"Things are good!"

Whenever you get the feeling, or think the thought that things
aren't good, that this really is going to go on forever, that life does
suck,
stop right there and say something you can feel good about.

After all, wouldn't you rather have something good to think about?
What makes you feel better -- Life sucks! or Life is great! ?

Watch the metaphors of your life get better, then watch as your
life gets better!

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Computer tip :  Shared Files
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Shared files are "general purpose" files more than one program
can use. They usually come in the form of DLL files, and should
be automatically installed with the software that needs them.

You can have problems if you run an uninstall program and it
deletes out a shared file that other programs use. So, if you are
asked if you want to remove a shared program file, it's probably
best to say no - unless you know for sure that it's not ne eded
by any other programs.

What happens if one of those shared files gets deleted or
corrupted and one of your other programs will no longer run?
Easy, just re-install the program in question and you'll be back
in business..



.


SMILEs :
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What do you call people who are afraid of Santa Claus?
Claustrophobic.

------------------

There were two blondes who went deep into the woods searching for a
Christmas tree. After hours of subzero temperatures and a few close calls
with hungry bears, wolves and rabbits, one blonde turned to the other.

"I'm getting really tired. What about just chopping down the next
tree that is the right size for our living room?"

"That sounds good to me. I'm so tired I don't even care if we find one
that's decorated or not!"

----------------

There was a businesswoman who just made a million dollars for
an Arabian Oil Sheik. When she was leaving the Oil Sheik offered her
Diamonds and rubies and a Silver-plated Rolls Royce, but she declined.

The Sheik insisted so she said that she just started to golf and maybe
a set of golf clubs would be nice.

A few weeks later she received a telegram from the sheik.
So far I have bought you 3 golf clubs. I hope you aren't disappointed
that only 2 of them have swimming pools."

----------------

A man who thought he was John the Baptist was disturbing the
neighborhood, so for public safety, he was committed.

He was put in a room with another crazy and immediately began
his routine, "I am John The Baptist! Jesus Christ has sent me!"

The other guy looks at him and declares, "I did not!"


----------------

The art of medicine consists in amusing the patient while nature cures
the disease.  -- Voltaire

----------------







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Let me say thank for your support, your precious time and
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See you tomorrow with Classifieds

Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
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