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Subject: #149 Morning Co~Free - What Marketing Is - January06, 2004



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                               Morning Co~Free  Newsletter

                   06 January 2004                          Issue   #149

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---

FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's coffee maker
        FYI
        Win a Top Sponsor ad
        Article #1 : What Marketing Is ?
        Freebies
        FYI
        Article #2 : Marketing Research Using The Internet
        Links for moms
        FYI
        Competition
        Best Sellers
        Article #3 :  Marketing Smarter to Earn More
        Most of you know Google, Yahoo! , Altavista
        Recommended ezines
        Article #4 :    I Am a Winner
        Computer tip
        Smiles
        Instructions for subscribe/unsubscribe






From Editor's coffee maker
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Good Morning Folks,

I would like to welcome all of you.
I hope you all had a safe and wonderful end of 2003
and I am sincerely glad you are still here with me.

Warmest thanks to those who sent me feedbacks or seasonal greetings

Morning Co~Free Newsletter is going out to 7650+  readers today!
Please check up  http://www.zinester.com/cgi/stat.cgi?list_id=5997

This time is very early in the morning, at least for me.
Taking into consideration the difference between our local time,
probably in Australia is noon and in America still yesterday night.

But I'll start with a coffee recipe as usual, and, depending of
your local time, you will test it right now or after a few hours.
No matter when, I assure you this recipe is amazing.

Caf?© Br?»lot

ingredients
-------------------------------------------------------------------
 4  cloves
 1/2  cinnamon stick
 1  Tablespoon light-brown sugar
 1/4 cup
 brandy
 2 cups
 hot freshly made coffee
   Strip of Lemon Peel
   Strip of orange peel

direction
-------------------------------------------------------------------
In a bowl, put cloves, lemon and orange peel, cinnamon and sugar.
In a ladle, warm brandy; light it and pour into bowl.
Stir until sugar has dissolved.
Slowly pour in hot coffee, stirring constantly.
Ladle into warmed cups and serve.
-------------------------------------------------------------------

I just want to remind that you can publish a coffee recipe in this
section together with a byline (3-4 lines) related to your business.
To send all above
mailto:valdinca@xnet.ro?subject=My_Coffee_Recipe

Now, grab this amazing and delicious beverage, a piece of
'something' you have prepared and choose your most
comfortable recliner.

Your Morning Co~free is Coming.
You may measure out your day in co~free cups.
Articles, Resources, Business Opportunities, Jokes,
Tips, Tricks and Secrets for Making Money and much more ...

Enjoy this newsletter, the coffee and your life !
I do
Valerian








FYI
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What's your first step to begin making more money ?
That's simple enough.
The first step is for you to TAKE ACTION.

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P.S.
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----------------








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ARTICLE  #1 :  What Marketing Is ?
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
by Valerian Dinca

Marketing is the analysis of market. If you have a product
you must analyze the market to know two fundamental things:

<> Can you sell the product ?
<> In what conditions ?

Marketing is not advertising or promotion, it is a complex
operation in order to find the answers to the above questions.
You may use advertising as a tool to collect some data for
a subsequently processing, but marketing means to analyze
customers needs, similar products, competitors and their
companies.

Combining all this information into an overall picture you should
find the right answers to the followings.

1. The Market Segments.
In different words, that means to know what kind of people need
your product, from what area they belong, why, when and where
they buy what you offer. You need this information to target all
your activity to those most profitable segments.

2. The Similar Products.
At this point you need to know what needs they cover, prices,
warranties, ways of selling, payment and delivery. Analyzing all
this data you will be able to find the right positioning for your
product and what is necessary to deliver on that positioning

3. Competition.
Not only who they are is important, but especially what they do.
You must analyze their companies too. That means having a
profound understanding the forces of competitors in your industry,
their attitudes, objectives and capabilities.

4. Tactics and Strategies.
This point means to know how to advertise correctly, how to
communicate with the potential customers (via email, letters, etc)
how to sell your product.

?© Copyright 2004
--------------------------------------------------------------------------
Valerian Dinca has been around long enough to know what works
and what doesn't. Visit http://www.valerianplanet.com a site devoted
to providing news and information of interest to online marketers.
--------------------------------------------------------------------------





Positive quote:

"It is not doing the thing we like to do, but liking the thing we have
to do that makes life blessed."  --- Johann Von Goethe







Fr**bies
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FYI
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Some good. Some really, really awful.

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--------







Article #2 : Marketing Research Using The Internet
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
James D. Brausch

My Internet market research methodology takes about five minutes
per topic.  The goal is simply to determine if the topic has suffient
demand/profitability characteristics on the Internet.  I like to turn
things into numbers so that apples can be compared to oranges.

Here's the step-by-step plan:

Boil your topic down to one word.  Now we want to do some market
research and assign some actual numbers to that word so we can
compare your topics to each other and find out which ones hold the
most promise for your first Internet business.

The goal of this exercise is to come up with a number that expresses
the demand/profitability characteristics of the general market you are
considering.  This first number is going to express the amount of "demand"
there is for the idea expressed by the word you picked.  How do we
assign this number? What if we can find out how many times a
keyword has been searched on a major search engine in the prior month?
Well; of course we can do just that.

There are  several PPC search engines that have keyword suggestion tools.
These tools tell you how many times a particular word has been searched
in the prior month.  We will use Overture (perhaps the most popular) for
our purposes.

Here's how to get this number (if you get lost, it's possible that Overture
has changed their site... if so, go and post to the coaching board and
we'll update this step):

   1. Open your web browser.
   2. Enter the following on the URL bar (or just click the link below):
      http://www.Overture.com
   3. Click on "Advertiser Center"
   4. Click on "Tools"
   5. Click on "Term Suggestion Tool"
   6. Enter your first topic.
   7. It should give you a list of terms along with the number of searches.
       Find your term and write down the number of searches.
   8. Repeat for each of your topics.

We'll call this the "demand" number.   It represents how much interest
there is in each topic on the Internet based on how many people search
for that topic at several search engines which utilize Overture.

Next, we need to assign a number reflecting the profitability of your
topics.

In the last step, we might have picked "joke" (the fifth most popular
keyword search on the Internet at times). Most of us know that people
searching for jokes aren't really interested in buying anything. We need
another number to express the profitability of topics. Let's use Overture
for this step too.  Here are the steps:

   1. Open your web browser.
   2. Enter the following on the URL bar (or just click the link below):
   http://www.Overture.com
   3. Click on "Advertiser Center"
   4. Click on "Tools"
   5. Click on "View Bids Tool"
   6. Enter your first topic in the box at the top. Fill in the box at the
       bottom with the letters/numbers in the image they are showing you.
      Click the Search button.

Now scroll down to the #10 listing and write down the bid for that listing.
This represents the profitability number.  At least 10 of your competitors
think this word is worth more than that amount. If there is no #10 bid,
I move right on. I try not to pay much attention to the bids above the #10
bid, because every market deserves to have 5-9 fools who are wasting
their money because they see 5-9 other fools doing the same thing.
Enough said.

Now you may be wondering about competition.  Don't we want to have
a number that represents competition?  We actually don't care.  If there
are at least 10 bids on Overture, there is enough competition to make the
topic viable using our plan.  We don't care if there is "too much"
competition in a market.  Our plan is going to turn those competitors into
our partners, so the more competitors... the better.

Now, just multiply the demand number by the profitability number.

No; this isn't a trick IRS form. By multiplying those two numbers together,
you have come up with a new number that is completely meaningless all
by itself, but it somehow encompasses all the important marketing
information for your word. It has the demand and profitability indexes all
rolled together in one number.

Compare the meaningless numbers and find meaning.

The numbers you came up with have no meaning by themselves, but you
can use them to compare with other meaningless numbers derived in the
same way. Now you can tell if "widgets" or "waggets" is a better market
to tackle.

To be technical, you may want to take the square root of each number
before comparing them.  That way, a 400 really will mean that the size
of the market is roughly 4 times bigger than a 100.  This is necessary
because we multiplied together two numbers that were really in the same
domain. That means they ended up being the square of the actual
comparable numbers.  To fix that, just take the square root.  If you only
want to compare the numbers to see which one is higher/lower than the
other... there is no need to take the square root first.

The number does a lot more that it may appear to do on the surface.
You will find that it predicts the ease you can find free content for your
site, engage in link exchanges, find topical ezines and discussion lists,
etc...
All while balancing that with the ability to find profitable affiliate
relationships, sell advertising, find complementary products, etc.

--------------------------------------------------------------------------
The author, James D. Brausch, is the coach and webmaster of
QuitThatJob.com, a site dedicated to providing step-by-step instructions
to start your own profitable Internet business and Quit That Job!
For more information, please visit:     http://www.QuitThatJob.com
--------------------------------------------------------------------------







Links for moms
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Mommy's Place.Net
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FYI
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»

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Competition
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Here are two opportunities to enter and win in the AdMistress
Monthly Competition Giveaways. There are two advertising
packages that can be won and each is valued at $422.

Why not enter both competitions?
Tell them "MCF Newsletter" sent you.

http://www.successful-marketing.com/adrap.html
http://www.flashyads.com/rap.html







Best Sellers
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How to SELL ANYTHING on The  Web
http://tinyurl.com/hvrt
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Learn how to Find, Start, Grow, and Succeed in
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ARTICLE  #3 : Marketing Smarter to Earn More
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
By Charlie Cook

An accountant once told me that he never met anyone who didn't want
to make 30% more money. Whether you want a better lifestyle or to
take more vacations, buy a fancy car, spend more time with your family,
send your children to college or to give it all away, you could always use
more money.

If you sell services, your primary limitations on earnings are your costs
and the number of hours in a week. Most independent professionals
are already working well over 40 hours a week and can't work longer
hours to increase earnings. Your goal should be to find ways to work
less and increase your earnings. How can you market smarter and make
more money?

DON'T DISCOUNT YOUR SERVICES
Have you ever heard of a lawyer or carpenter offering a 20% discount
on their hourly or daily rate? Every time you offer a discount or reduce
your regular rates, you are sending a message to prospects that your
services really aren't worth what you're asking.

Once your clients know that your prices are discounted or negotiable,
you will always be fighting a battle to be the paid full price for your
work.
Never offer discounts; your clients will assume that they are expected
to pay the asking price for your services.

OVERCOME OBJECTIONS TO PRICE
Prospects invariably want to know your pricing before they understand
the benefits your products and services provide. Quoting prices is
meaningless until prospects can put the cost into the context of the
results they can expect.

When prospects show concern about your pricing, it's a good sign.
It indicates their interest in buying your services and a need to
understand the value you provide. You could list all the benefits of
your services but if you really want to make the sale, it's far more
effective to let prospects sell themselves.

A client's perception of value isn't based on how much they pay, but
on whether their expectations will be met and the benefit they will
receive. Don't get stuck on the dollars you charge per hour. Instead
help prospects define the dollar benefit of your services.

When prospects query you on price, respond by asking questions
to help them identify for themselves the problem they want solved,
the cost of the problem, the solution they need, and how you can
help them. Prospects buy when they think their expectations will
be met. Let them define their expectations and they'll be far more
likely to sell themselves when you finally explain your pricing at the
end of the conversation.

POSITION YOURSELF AS AN EXPERT
Differentiate yourself from your competition by using your articles
to regularly provide insight and ideas to your prospects and clients
so they come to view you as an expert in your field. Use expert
positioning and consider raising your prices.

When Arnold Schwarzenegger first arrived in the U.S. he had
trouble getting work as a stonemason with his funny accent,
despite charging less than his competitors. A friend suggested he
set his prices above the competition and bill himself and his
partner as exclusive European masons. His business took off
and look where he is now!

AVOID HOURLY FEES
Unless you sell hour-long massages, charging by the hour is the best
way to limit your earning potential. When you charge by the hour
you lose money if you work efficiently or if you get a great idea
right away. Prospects can always negotiate with you on the number
of hours they want, undermining your ability to put in the time
needed to meet their expectations.

Prospects want results. Help them clarify the results they want
and then set a project fee for accomplishing those results. Make
sure your contract or letter of agreement allows you to adjust
your price if the project changes mid-stream.

USE VALUE BASED PRICING
You can pay $30 or over $5,000 a night for a motel or hotel room.
Both provide a roof over your head, a bed and your own bathroom,
so why do some people pay over 150 times more for one than the other?

People buy based on their perception of the value provided.
If they understand the value that your service or product provides,
they may be willing to pay much, much more than you are currently
charging. Look at the results you provide for clients and reassess your
pricing.

LEVERAGE YOUR TIME AND MONEY
Like most service professionals you have limited time and money to
spend on marketing. Much of your time is spent delivering services.
Is your marketing helping you earn more? Do prospects understand
the unique value you provide? If not, take a look at the way you are
positioning your firm and adjust it to clarify your value to clients.

Are you making what you could be? If you apply even one or two
of the above strategies, you'll be making more money than you are
now without working any harder. You'll probably still wish you had
30% more.

2003 ?© In Mind Communications, LLC. All rights reserved.
--------------------------------------------------------------------------
The author, Marketing Coach, Charlie Cook, helps independent
professionals and small business owners attract more clients
and increase their earnings with the 5 Principles of Highly
Effective Marketing. Sign up for the Free Marketing Guide and
the 'More Business' newsletter, full of practical marketing
tips at http://www.charliecook.net
--------------------------------------------------------------------------




Positive quote:

"Waste neither time nor money, but make the best use of both.
Without industry and frugality, nothing will do, and with them everything."
---  Benjamin Franklin


-----





Most of you know Google, Yahoo! , Altavista, but ...
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
In every  issue I will  recommend one or two not so well known
search engines or directories, where you can add your Web site free
of charge. If you will do the great job to submit your web site to all
those sites,  you certainly will get more traffic over time:

Mitans Search Engine-Canada
http://mitanwoodcrafts.searchking.com/
AOL users click here

----





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ARTICLE  #4    I Am a Winner
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
William Arthur Ward

...because I think like a winner, prepare like a winner,
and perform like a winner.

...because I set high but attainable goals, work toward
those goals with determination and persistence, and never
stop until I reach them.

...because I am strong enough to say "No!" to those things
that would make me less than my best, and to say " Yes!" to
the challenges and opportunities that will make me grow and
improve my life.

...because total commitment is my constant companion, and
personal integrity is my lifetime mentor.

...because I am learning to avoid the tempting shortcuts
that can lead to disappointment, and the unhealthy habits
that could result in defeat.

...because I have a well- earned confidence in myself, a
high regard for my teammates and coworkers, and a healthy
respect for those in authority over me.

...because I have learned to accept criticism, not as a
threat, but as an opportunity to examine my attitudes and
to improve my skills.

...because I persevere in the midst of obstacles and fight
on in the face of defeat.

...because I am made in the image and likeness of my
Creator, who gave me a burning desire, a measure of talent,
and a strong faith to attempt the difficult and to overcome
the seemingly impossible.

... because of my enthusiasm for life, my enjoyment of the
present, and my trust in the future.

--------------------------------------------------------------------------









Computer tip :    Keyboard Tips
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»

Pressing and holding the Windows Logo key (W) while typing
the letter "E" is shown below as "W+E."

W. Opens the Start menu
W+A Opens Accessibility Options if installed
W+C Opens the Control Panel
W+E Opens Windows Explorer
W+F Finds a file or folder
W+CtrlF Finds a computer on a network
W+I Opens the mouse properties
W+K Opens the keyboard properties
W+L Logs on and off Windows
W+M Minimizes all windows
W+ShiftM Undoes the minimize all action
W+P Opens the Print Manager
W+R Displays the Run dialog box
W+S Enables or disables the Caps Lock key
W+V Views the clipboard
W+F1 Displays Windows help
W+Break Displays the system properties
W+Tab Activates open programs in order




.


SMILEs :
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»

A young lady came home and told her Mother that her boyfriend
had proposed but she had turned him down because she found out
he was an atheist, and didn't believe in Heaven or Hell.
"Marry him anyway dear." the Mother said.
"Between the two of us, we'll show him just how wrong he is."

------------------

The judge was in a merry mood as he asked the defendant,
"What are you charged with?"
"Doing my week-end shopping early sir", replied the defendant.
"Well that's not an crime", said the judge!
"How early were you doing this shopping?"
"Before the store opened", answered the prisoner.

----------------

There was a businesswoman who just made a million dollars for
an Arabian Oil Sheik. When she was leaving the Oil Sheik offered her
Diamonds and rubies and a Silver-plated Rolls Royce, but she declined.

The Sheik insisted so she said that she just started to golf and maybe
a set of golf clubs would be nice.

A few weeks later she received a telegram from the sheik.
So far I have bought you 3 golf clubs. I hope you aren't disappointed
that only 2 of them have swimming pools."

----------------

A man who thought he was John the Baptist was disturbing the
neighborhood, so for public safety, he was committed.

He was put in a room with another crazy and immediately began
his routine, "I am John The Baptist! Jesus Christ has sent me!"

The other guy looks at him and declares, "I did not!"


----------------

The art of medicine consists in amusing the patient while nature cures
the disease.  -- Voltaire

----------------







Rent this ezine
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Morning Coffree offer a high exposure of your ads

1 Solo Ad=$15; 2 Solo Ads=$25; 3 Solo Ads=$30
1 Top Ad=$8;    2 Top Ads=$12;  3 Top Ads=$16
1 Regular =$4    2 Regulars =$6     3 Regulars =$8

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DISCLAIMER: All of the Articles and Ads have been selected for their
appropriate content.  Please use your own judgment and caution when
applying to or for any opportunity that is placed in this Ezine.

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That's all folks !
Let me say thank for your support, your precious time and
playing a most important role in the Morning Coffree family

See you tomorrow with Classifieds

Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor







<< December31, 2003 - MCF Classifieds -- 31 December January07, 2004 - MCF Classifieds - part 1 of 2 -- 7 January 2004 >>
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