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Subject: #295 Online Business Opportunities - Is Your Networking Working? - March13, 2007



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                               Online Business Opportunities
                      (the former Morning Co~free Newsletter)

                      13 March 2007                   Issue   #295

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's desk
        Home business opportunity
        Subscribers Free Ads
        Article: Is Your Networking Working?
        Home business opportunities
        Tools & Resources for your Home Business
        Recommended ezines
        Links for moms
        Computer Tip : How To Care For Your CDs
        Rent this ezine - Advertise with us
        Freebies
        Smiles
        Admin section













From Editor's desk
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Enjoy this newsletter and your life !
Keep smiling!
Valerian







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Article: Is Your Networking Working?
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Copyright (c) 2006 Audrey Burton

Small business owners attend networking events to get
clients.  Much of the time, it doesn't work the way they
anticipated, and they often give up before really
determining why it didn't work.  They move to a different
group and are destined to repeat the same mistakes.

There are several basic reasons why networking might not
work for someone and here they are:

1. You're networking with the wrong people
2. You're doing it wrong
3. It's just not a good group for you

Determining what the problem is, is the first step.

Here is the biggest clue that it is not you - if you are
networking at more than one place regularly and getting
clients at the ABC group, but not at the 123 group, it's
probably not you.  If you have been regularly attending 123
for at least 4-6 months, take an objective look at why it
might not be working for you.

If the other members of this group are not in your target
market, and they also do not share your target market, that
could be the problem.  You could be the best dentist on the
planet, but if you're marketing to the "Proud False Teeth
Wearers Society", it isn't going to work for you!  Cut your
losses and leave!

Occasionally, it's just not the right place.  Maybe the
members' occupations or hobbies are not remarkably
different than the ABC group, but you're just not getting
any business.  It could be that they are very cliquey or
disorganized.  Maybe there is already someone there with
the same business as yours who is getting all the referrals
already.  Don't swim upstream all the way - just find
another group.

An important message to get from this is - it's not
personal.  Nobody in the group is out to get you; they
don't even know you.  Don't beat yourself up over it - it's
not you.

But what if it really IS you?  What if networking doesn't
work for you no matter where you do it?  Maybe you just
aren't doing it right.  Here are the most common mistakes I
see over and over:

1. No clear target market - there is a woman in one of the
groups where I network who sells a skin care line.  When
she introduces herself and her product line, she closes
with ".and my best client is anyone with skin!"  That does
not help me figure out whom to refer to her.  Does she
really want me to refer every living being I've ever
encountered?  Clearly communicating your target market - as
though you are painting a picture with your words - is the
best way to get referrals.  The reaction you're going for
is this: "Oh my gosh!  That's me/my sister she's talking
about!"  Would that happen with a target market of 'anyone
with skin'?  Never.  The more specific you are, the more
likely you are to get a referral.

2. Unprofessional - people, dress up.  There are a few
business owners who really don't have to wear a suit or
other professional attire, but not many.  For example,
fitness instructors, contractors, artists, etc. - it is
expected that they will not be in a suit.  For everyone
else, dress up.  In fact, it is ok to over-dress - err on
the side of caution.  I know a woman who owns a wig shop.
She always wears a pretty dress and full makeup, like I
would wear to have cocktails with a friend.  During her
30-second intro, she changes her hair once or twice!  It
makes quite an impression.  For most people, wear a little
makeup and comb your hair.  I suggest you actually have a
hair style!  You will be judged - dress appropriately.

3. Too many hats - no, this is not another style issue -
I'm talking about people who are promoting more than one
thing.  MLMs (multi-level marketers or network marketers)
are the most frequent offenders as they are not only trying
to sell their product, but also promoting the business
opportunity.  Just pick one thing and stick with that
consistently.  If you mention both every time, the other
members don't know what to do for you - don't make people
try to figure stuff out or think too much because they just
won't.

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Audrey Burton is a practical Small Business Coach. She
eliminates your business overwhelm and gets you motivated
and excited about your business! To sign up for her free,
monthly email newsletter, visit her site:
http://www.TigressCoaching.com .
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That's all folks !
Let me say thank for your support, your precious time and playing
a most important role in the Online Business Opportunities family

See you on Friday with weekend issue
Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor









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