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Subject: #155 Morning Co~Free - Add Extra Value to Your Product - February17, 2004



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                               Morning Co~Free  Newsletter

                   17 February  2004                          Issue   #155

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's coffee maker
        FYI
        Win a Top Sponsor ad
        Article #1 : Add Extra Value to Your Product and Sell More
        Freebies
        FYI
        Article #2 : What's The Best Part Of Your Story
        Links for moms
        FYI
        Competition
        Best Sellers
        Article #3 : Links that Work For You
        Most of you know Google, Yahoo! , Altavista
        Recommended ezines
        Article #4 : How to Grow Your Business - Online and Offline
        Computer tip
        Smiles
        Admin section





From Editor's coffee maker
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Good Morning Folks,

I would like to welcome all of you.
Morning Co~Free Newsletter is going out to 7800  readers today!
Please check up  http://www.zinester.com/cgi/stat.cgi?list_id=5997

We will start with our usual cup of coffee.
Let's see what we will find in our coffee maker.
Of course it's about a new recipe,
Today I'll prepare for you


Jamaica Coffee

 ingredients
----------------------------------------------------------------------
 1 oz. Coffee-flavoured Brandy
 3/4 oz. Light Rum
  rest Hot Coffee

direction
----------------------------------------------------------------------
Pour brandy and rum into coffee mug. Fill with hot coffee. Add
sugar to taste. Top with whipped cream and sprinkle with nutmeg.

----------------------------------------------------------------------

I just want to remind that you can publish a coffee recipe in this
section together with a byline (3-4 lines) related to your business.
To send all above
mailto:valdinca@xnet.ro?subject=My_Coffee_Recipe

Now, grab this amazing and delicious beverage, a piece of
'something' you have prepared and choose your most
comfortable recliner.

Your Morning Co~free is Coming.
In today's posts you'll see some great
Articles, Resources, Business Opportunities, Jokes,
Tips, Tricks and Secrets for Making Money and much more ...

This time I'll prepare for you
Enjoy this newsletter, the coffee and your life !
I do
Valerian









FYI
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Some good. Some really, really awful.

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----------------








Shine Your Business - Win a Top Sponsor Ad
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Article #1. Add Extra Value to Your Product and Sell More
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
by Valerian Dinca

Have you wondered why people spend money buying things ?
From my point of view they expect to get back something more
valuable than the amount of money they spend.

By consequence, they won't buy from you until they will see an
extra value in your offer. How can you add this extra value in
your sales letter ? Let's see

1. Explain the reason why you??™re making this offer.
For example you're doing it because you are tired of seeing people
scammed on the Internet and want to provide them with solid info
they can use for immediate profit.

2. Explain why your product is important.
Any customer only care about how he can personally benefit by
using your product/service. So, try to explain in details how your
product fits his needs and how his life will be improved. Show
your potential customers their problem; agitate it by telling them
how troublesome it is, then offer your product as the solution.

3. Explain the product value.
Prospects won't buy from you unless they know exactly the
value of what you're offering them. Then, tell them what they
want to know about your product and why it's worth the price

4. Explain that they can start using its benefits very fast
If they want your product, they want it on the spot. The faster
you can deliver your product or service the more sales you'll get.
An overnight delivery is very efficient, the customers are eager
to pay some extra money for that.

5. Explain that there is no risk involved.
An unconditional, money back guarantee will produce the most
sales because it completely eliminates all of the customer's risk.
This nothing to risk guarantee shows your confidence in your own
product. Then offer the most liberal guarantee you can afford and
state it clear in all details.

?© Copyright 2004
---------------------------------------------------------------------------
Valerian Dinca has been around long enough to know what works
and what doesn't. Visit http://www.valerianplanet.com a site devoted
to providing news and information of interest to online marketers.
---------------------------------------------------------------------------




Positive quote:

"The best motivation is self-motivation. The guy says, 'I wish someone
would come by and turn me on.' What if they don't show up? You've
got to have a better plan for your life."
---  Jim Rohn








Fr**bies
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Internet Resource of the Day:

'How to Change Your Browser's Start Page'

The start or browser home page is the first page you see when you
start your browser. You can get to this page by clicking the 'Home'
button on the toolbar as well.

This resource gives you the steps you can use to change your start page.

http://www.resource-a-day.net/resources/bsp/
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I get tips like this every day.  Would you like to join
Resource-a-day?  You'll get $10 just for signing up. Visit
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FYI
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No one can say what business is right for you.
Don't choose at random, you might find the wrong decision.
You must first clearly see a thing in your mind before you can do it,
otherwise you'll fail very soon

But there is still a question ;
The Inspiration, where come from ?

Unless you're very lucky, it takes you a lot of time to find what you need.
But this book is a Gold Mine
Anyone should be able to generate some money from these ideas

Learn more info
http://tinyurl.com/35q6s

What's going to cost you ? Stay calm, the price is $24,95 !
The irony is if you're one you haven't $25, You Need to Buy It.



--------







Article #2 : What's The Best Part Of Your Story
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
by Dr. Kevin Nunley

I often tell people to "put the best part of your story" at the
beginning of your web copy, ad, or press release. What's the
best part of the story?

It's the part that gets people to sit up and listen. I often
call it the "juicy part." If a stranger came to your office to
visit today, that wouldn't be of much interest. But what if one
of those strangers had a lion on a leash, or the stranger stood
on her head and sang the Australian national anthem, or the
stranger turned out to be Phil Donahue.

If you told this story to a friend, you would immediately start
with the juicy part: Guess who came to our office today. Phil
Donahue! He just walked right in, then stood on his head and
sang the Australian national anthem.

You would get your friend's undivided attention for the next few
minutes, no question about it.

Ad copy and press releases should do the same thing. Start with
the part that will get attention.

You would be surprised how many people do it backward. The story
will start at the beginning with the most boring things possible:
We are a small company with 10 employees. We provide golden
thinglets for the service industry. Once each week we invite a
guest to see our work. Usually they are business people you
wouldn't know. Yesterday was different. Phil Donahue walked in
with a lion on a leash.

--------------------------------------------------------------------------
Get Kevin's 10,000 FREE marketing ideas at http://DrNunley.com
Reach him at kevin@drnunley.com or 603-249-9519.
--------------------------------------------------------------------------








Links for moms
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Choosing the perfect home business
http://tinyurl.com/hglh
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-----------

MyMommy.Biz
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FYI
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»


With Search Engines you would attract thousand of customers
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This e-book can help.
Written by an expert in the field the author will take
you by the hand and show you exactly
what you need to do to create
a website the search engines will love.

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--------------








Competition
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Here are two opportunities to enter and win in the AdMistress
Monthly Competition Giveaways. There are two advertising
packages that can be won and each is valued at $422.

Why not enter both competitions?
Tell them "MCF Newsletter" sent you.

http://www.successful-marketing.com/adrap.html
http://www.flashyads.com/rap.html







Best Sellers
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Give yourself a professional advantage today
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---

The Science of Success
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---









ARTICLE  #3 : Links that Work For You
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
By Peter Kent

We've all heard the talk about how links pointing to your
site are a very important part of a search-engine strategy;
what you may not have heard are the details. You don't
just need links, you need the right kind of links.

Why are links important? For several reasons:

* Links are how search engines find you
* Links are how search engines figure out what your site is about
* Links are how search engines figure out your site's importance

Let's examine each of these points.

Links Help Search Engines Find Your Site

While you can submit your site to a search engine - in effect
requesting  that the search engine index your site -- this
often doesn't do much good; the search engines usually
either ignore the request or take forever to get around to it.
The best way to get into the search engines is to help them
find your site by providing plenty of links on other sites,
pointing back to yours, for them to follow.

Google is very good at picking up sites; a single link from
a site already indexed by Google is often all it takes to get
your pages indexed, sometimes within a few days. (I've seen
pages get picked up in a couple of days, though more often
it's a week or two, sometimes longer.) Other indexes need a
little more persuasion - they have to see multiple links into
your site in order to "trip" over them and finally take the
hint.

Links Tell Search Engines What Your Site is All About

Here's a great example. Go to Google and search on the
term "miserable failure". At the time of writing, the top site
in the search results is http://www.michaelmoore.com/
(which I'll discuss in a moment). Until recently, and for a
couple of months previously, the #1 entry was George Bush's
Biography - http://www.whitehouse.gov/president/gwbbio.html
- and it's still #2. Yet neither the word "miserable" nor
the word "failure" appears in this Web page, so why does
Google return it for this search?

Because of links. There are so many links pointing from
other Web pages - mainly blog pages - with the words
Miserable Failure in the link text that Google now assumes
the page must be related to those keywords in some way.
In fact this was, not suprisingly, a deliberate manipulation
of Google by opponents of George Bush.

How, then, did Michael Moore's site rise above George
Bush's? After all, the words don't appear in that Web page,
either. Well, once the George Bush/Miserable Failure
"Google Bombing" became public, supporters of Bush
decided to push someone else's site up above George Bush's,
so they played the same trick on Michael Moore's site. For
instance, at the bottom of the following page you'll find a
link to Moore's site in tiny, illegible text:
http://osministry.com/calendar-aug-2004.htm.

Paradoxically these people were helped by the huge
popularity of the Michael Moore site... again, I'll explain
in a moment.

There's another way that search engines use links to figure
out what your site's about; the context of the site pointing at
yours. For example, if you have a link in an Open Directory
Project (http://dmoz.org/) or Yahoo category for, say,
cheese, then the major search engines have a little bit
of information suggesting that your site must be in some
way related to cheese.

Links Help Search Engines Figure out if Your Site is Important

In general, the more links pointing to your site, the better;
the more links, the more important a search engine will
think your site must be. Search engines regard links to your
site as "votes" for your site. Thus as Michael Moore's site
has around 7,000 pages linking to it, it would be regarded as
more important as George Bush's, with under 200. The Bush
supporters who tried to push MichaelMoore.com up in the
"miserable failure" search rankings were helped by the fact
that Google assumes MichaelMoore.com is a much more
important Web page than
http://www.whitehouse.gov/president/gwbbio.html; it quite
likely took fewer Miserable Failure links to push
MichaelMoore.com to the top than it took to get George's
bio there in the first place.

Creating Links that Work For You

You can see how important links are. So here are a few tips
and ideas to help you understand how to make the most of
links.

1: No more "click here" or company name links! Put useful
keywords in your links to help the search engines
understand what your site is about.

2: Links on images - such as buttons or banners - are not as
valuable as text links, because they don't provide keywords
to the search engines. You can certainly use ALT text in the
image tag, but ALT text won't be weighted as highly as link
text.

3: Links inside your Web site are also important; make sure
you use nicely keyworded links between pages within your
site, and create a sitemap page, too.

4: Ensure that you use links that search engines can read.
Links created using JavaScript, for instance, are not visible
to search engines.

5: Links are "votes," but not all links are just one vote --
the more popular the site with the link, the more votes you get
from that link. A link from one of the world's top Web sites
is worth far more than a link from a rarely seen site. Thus
links from related, popular Web sites are valuable to you.

6: Getting links from a small number of very popular sites is
just as valuable as getting many links from unpopular sites.

7: You may have heard that links from sites that are not
related to your site's subject matter in some way are of no
value; that's not true, they're simply of lesser value.

8: Make sure you always use the same URL in your links;
don't use www.yourdomain.com in one link, and
yourdomain.com in another; search engines may regard
these as two different sites, diluting the value of your links.

--------------------------------------------------------------------------
Peter Kent is the author of Search Engine Optimization for
Dummies (Wiley, April 2004), as well as the best-selling
Complete Idiot's Guide to the Internet. Go to:
http://www.PeterWKent.com/ for information about his services.
--------------------------------------------------------------------------





Positive quote:

"Indecision is often worse than wrong action."
---  Gerald Ford




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Most of you know Google, Yahoo! , Altavista, but ...
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In every  issue I will  recommend one or two not so well known
search engines or directories, where you can add your Web site free
of charge. If you will do the great job to submit your web site to all
those sites,  you certainly will get more traffic over time:

Link India Search Engine
http://www.link-india.com/
AOL users click here

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 Sign up for the "hard-headed inspiration" of the free Filling the Glass
Newsletter, based on the strategies of Barry Maher's acclaimed
book, "Filling the Glass: The Skeptic's Guide to Positive Thinking
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---






ARTICLE  #4    How to Grow Your Business - Online and Offline
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By Michele Miller

Will they beat a path to your door?
Will customers be lining up or calling upon you if you don't market
your business and let people know you exist?

Most likely not.  It's a shame, but that's usually how it is.  Putting out a
sign or putting up a website, doesn't bring you many customers on its own.

Getting business cards printed and telling friends and family about your
business is the norm.  More in depth marketing can be an intimidating
and scary thing, and sometimes people shy away from it, hoping their
other efforts will do the trick.  However, marketing your business doesn't
have to be intimidating, and you don't have to cold call just to get
customers.  There's so many other ways to put your business in the
spotlight.  You just have to get creative.

If you have an offline business, it's a good idea to have a website even if
you don't sell anything through that site.  For instance, on the bottom of
those business cards, put your website address.  When you give out
cards or leave them in restaurants etc. you are not always there in person
to discuss your business or to sell the benefits of your business to people.
Anyone interested can go to your website to learn more about you and
what you offer, increasing your chances of adding that person to your
customer list.If you don't know how to design a website, find someone
to do it for you.  It's well worth it. It doesn't have to be anything fancy,
just clean, professional looking, and easy to navigate.

If you give people a way to learn more about you without obligating
them to do business with you, you will surely get more customers.

If you have an online business, you could try marketing it offline as well.
The following is great for both types of business:  Get a professional
magnetic sign made and put it on your vehicle.  Let the world know you
own this business.  Make it easy to contact you.  Offer something special,
like a 10% discount if you mention my car sign when you call!

Don't forget about advertising your business in newspapers or magazines
designed for your niche. That's a great place to include your web
address and telephone number also.

Advertise your business on your local radio station, or write/call the
radio station and see if they are interested in doing an interview with
you.  Most people think that they wouldn't be interested in "my little
business", but you will be surprised.  These people are always looking
for fresh news and announcements.

Ask people for referrals.  Let everyone know you are expanding your
business.

With an online business there are various other ways to market your
business, such as announcements, leaving your signature on chat
forums, search engines, PPC, paid advertising, articles, viral marketing
etc.  So even if your business is offline, you can promote it online using
these methods also.

Being successful with any business, whether it is online or offline is
really
down to how you promote it and how much effort you are willing to put
in. Always be on the lookout for fresh ideas, and keep records of your
marketing efforts and the results you get.  If you work your business you
will continue to work and be successful, I'm sure of it!

--------------------------------------------------------------------------
Michele Miller is a home-based business owner and author of an Ebook
about starting a successful medical transcription business from home. You
can visit her website at:  http://www.medical-transcription-at-home.com
--------------------------------------------------------------------------









Computer tip :  Image File
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Tutorial from http://www.newbieclub.com

An image file is just another type of file found on your computer's
hard drive.

Image files will have a three letter "file extension" that tells your
operating
system (Windows) what program to use to open that file. The most
common image files have either a ".jpg" or ".gif" file extension.

Files with ".jpg" extensions are usually photographs, but not always.

Files with ".gif" extensions are usually graphics with fewer colors.

Photographs taken with a digital camera are almost always in .jpg
format. They have millions of colors. A typical file name could be:
mounteverest.jpg

Image files are different from text, sound, or video files. Whether you
call them "pictures", "graphics", "photos" or "art", they're an image file.

------





.


SMILEs :
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Mary called in a repairman to fix her electric clock.
He examined it and told her,
"There's nothing wrong with the clock. You didn't have it plugged in."

She replied,
"I didn't want to waste electricity, so I only plug it in when I want to
know what time it is."

------------------

OK, let's consider the physical evidence.

The moon is moving away at a tiny, although measurable
distance from the Earth every year.

Do the math and you will clearly see that 85 million years ago
it was orbiting the earth at a distance of about 35 feet from
the earth's surface.  This would explain the death of the
dinosaurs; the tallest ones, anyway.

----------------

I'm a light eater. As soon as it's light, I start to eat.

----------------

During a wake in Madagascar, it is customary, before presenting one's
condolences to the family, to pause before the body, which is often
draped with a simple bed sheet.

One day, as friends of ours stopped to pause before a draped form, a
relative of the deceased approached them.

"Excuse me," he whispered discreetly,
"The body is in the other room  This is the piano."

----------------







Rent this ezine
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Morning Coffree offer a high exposure of your ads

1 Solo Ad=$15; 2 Solo Ads=$25; 3 Solo Ads=$30
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DISCLAIMER: All of the Articles and Ads have been selected for their
appropriate content.  Please use your own judgment and caution when
applying to or for any opportunity that is placed in this Ezine.

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That's all folks !
Let me say thank for your support, your precious time and
playing a most important role in the Morning Coffree family

See you tomorrow with Classifieds

Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor










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