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?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» Morning Co~Free Newsletter - Weekend Edition Tips, Tricks and Secrets for Making Money Online 17 December 2004 Issue 193 ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» # subscribers : 13,700+ ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» Member of Ezine Publishers Association http://www.EzinePublisher.org Member of Publishers Swap Directory http://www14.brinkster.com/PROMCF/swap.htm ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» MAILING LIST POLICY: 1.You receive this ezine because you've subscribed to Morning Co~Free By subscribing Morning Co~Free (MCF) ezine and remaining member of this mailing list, you are giving your express consent to MCF and to any third party advertisers who may run advertising in or with MCF. 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Change your financial direction Now. Take a"no risk"look: http://www.dreamstogoals.com/?refid=coff1212 --- FOREWORD : Excuse me for possible mistakes. English is not native language for me. IN THIS ISSUE Top Special Recommendations Editor's desk FYI Subscribers Ads Marketing Tip: Marketing Lessons from Santa FYI Work at Home positions Planning Tip : Auditing Improves Effective Planning Most of you know Google, Yahoo! , Altavista Health Tip : Inositol For Panic Attacks Best Sellers Smiles Admin section Editors desk *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Hi, Welcome to this weekend edition for all of you This issue goes to over 13,700 mailboxes worldwide and is the last one for 2004 year. We will meet again on January 11, 2005. Until then I wish you a Merry Christmas and A Happy New Year. I hope all of you will have fantastic holiday parties and family get together... May Lord Bless You and Your Loved Ones FYI - for your information *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Probably, like you, I've reviewed and purchased dozens and dozens of ebooks, courses, private sites, etc. etc. Some good. Some really, really awful. Using this service for promoting your business opportunity you will be really impressed with the amount of people that will contact you. You will get back all investment in less than a half day Order Now http://tinyurl.com/fj3l AOL users click here -------- Subscribers Ads *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* DYING IN DEBT ? BANKRUPTCY A POSSIBILITY ? Get YOUR solution with OUR Team. Empower yourself: http://www.michiyo-happeneur.biz/elite.html --- *Get a free gift just for Visiting* *Get over $5,500 worth of software for under $5.00 http://tinyurl.com/577ed --- A High Quality, Healthy, Real Product Just for you. Join Olive Oil now. http://www.oliveoilgoesmlm.com/?winniethepooh --- Want More Money? Why not try this fresh new marketing approach? You can try it free. Learn more HERE http://www.ad-alyzer.com/727/ad721110647553 --- Get PAID on over 88,000 positions! 3 x 10 forced matrix. Join FREE Today! http://quantumgold.com/default.php?id=3974 --- NOTE: This weekly submission code is "happy_new_year" Send your ad with this code to interval@olteniaonline.ro Max 3lines x 55characters, nothing illegal (violence, racism, ...) The first 10 coming ads will run next week in MCF Newsletter Positive quote "Money cannot fill an empty soul." ---- Julia Cameron & Mark Bryan FYI - for your information *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign. We can help you, Now http://tinyurl.com/6q688 AOL users click here ---------------- Marketing Tip: Marketing Lessons from Santa *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. His target market-- children and the young at heart. When you think of name Santa, you automatically associate it with giving, kindness, thoughtfulness, joy, magic, and usually a lighter heart. Yet, his campaign began long ago in another country with a different brand. There have been songs about him, plays, movies, and more TV shows than any other brand. Let's examine how Santa markets. Afterwards, let take a few minutes and see how it compares to you. It is natural to feel intimidated being compared to Santa, everyone feels that way at first. First, kick the intimidation in the "ass"ets. You can't compete and you don't want to. Be inspired. Santa's given you proof it can be done. Santa looks invisible until you see the children's eyes and smiles. Even as adults, we set aside our worries and allow joy in. And Santa does this without saying a word -- proves the power of nonverbal communication. And let's not forget his profitability! Santa uses a solid yet standard psychological system that has stood the test of time and distance. His first main marketing principle is consistency. For hundreds of years he's delivered one brand, one message and a powerful visual image. It works for him, thus, it will work for you. Consistency includes the ripple effect. Every one of your contacts ripples the world. The tree that falls in the quiet forest is heard. Your message needs to be consistent everywhere in your business -- voice service, web site, you're your shopping, or sitting waiting for a bus. This means being consistent 24/7 and being whom you want to attract. It is walking our talk. Consistency makes bank accounts ring jingle bells. Take another moment, think of where you are or want to be consistent in your business. Make a list of three each day and the go make the changes. Check your e-mail signature and tone, business card, and web site. Is it consistently saying the one word that you want people to remember? One uncomplicated word. People remember simple. KISS it -- keep it short and simple. Like Santa's "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring bells whatever roof top it lands. The word will have derivatives, like inspirational. If you look up "joy" in the "Flip Dictionary" (Barbara Ann Kipfer), its derivatives are: amusement, beatitude, bliss, cheerfulness, delight, ecstasy, elation, enjoyment, excitement, exhilaration, felicity, festivity, gaiety, gladness, glee, happiness, jubilation, mirth, pleasure, rapture, satisfaction, and solace. Santa's second marketing principle is his ability to leverage resources and spread his message. He provides the message, doesn't wait until we figure out what to say, and tell you exactly what he wants you to say to others. Give others the tools to smoothly give your message away. People appreciate having the "right" words. Third, when you connect the word with positive energy it becomes a trend. If you focus on the negative aspects then it is a fad. Words connect feelings and energy and can be rocky or smooth. Smooth is easier to share. Fads are still important because they help with short-term revenue and keep the trend alive and moving. Many toys are fads placed inside the Christmas trend. Let's take a look at Santa's hat, furry red suit and boots. Do you know anyone who delivers their product on a sleigh, with reindeer, and gifts in the middle of the night? Yet, it's made one heck of an impact in nonverbal communications, hasn't it? The fourth Santa principle creating a difference. Santa, like FEDEX, stands out with his delivery system. The US mail carrier comes close but still misses the mark. Yet, their uniforms don't compare, do they? Okay, another "thinking" break. What do you that is different or makes a difference? Do you where a uniform or deliver your products in some different way? What can you do that would be simple, effective, and make a difference? Create a list of small and large. How about your phone or e-mail response rate? Maybe you only want to deliver one way, by FEDEX or by hand. Make a list of your customer contact points. What difference can you make at those points that would make a difference in quality to your customer? Sell ebooks, offer a printed by mail version. How does your business card show your difference? Here is a KEY point to the difference principle never mention. Shh...it's our secret. The difference must also be customer- oriented. Let's brainstorm together. A professional organizer removes clutter. They could choose the words: clutter remover. Chuckle, similar to a trash remover. A coach could use Rudolph as an inspiration. Like the red-nose reindeer, they both provide a beacon for clearer navigation. Then isn't a life coach a "life navigator". Both Rudolph and a life coach also "lights the way for others." Chuckle, love to brainstorm. Fifth, Santa checks his list to see who has been naughty and nice. Do you have a nice list? What puts them on your good list or moves them to the naughty list? What are the "gifts" for the people on the "nice" list? Create a possible gift list, let your brainstorming powers jump all over the place. How do you treat your list? Is it in a shoe box or on the computer but not backed up? Do you stay in contact with your list? How often? Sixth, Santa gives first and then receives his cookies and milk. Are you asking for the cookies and milk first? Psychologically, people like people who first give their time, money or knowledge. It sends the message, "Here I am, let me show you why you want to trust me." Give and then be a gracious receiver. Tell them whether you like chocolate, 2% milk or a Diet Coke with your cookies. Know where the boundary is on how much you give so that your energy doesn't change to anger. Even Santa has boundaries. Stop now and create a list of gift possibilities. "What can you give?" Give with an unchained heart, clear boundaries, no attached expectations, and success will connect with you. The seventh Santa principle is his loyal and life long customers. Even though the relationship changes with his customer's age, his message of joy and good cheer remains generation after generation. Santa ties you into a solid loyalty program that people want to keep. His technique is "customer create customer." Quite different from other marketing messages of "advertising creates customers." Deep breath, we coming to the close, how do your customers create other customers? Leverage this resource. It's cheaper too. What happened to the customers that bought from you this past year? What are your loyalty building policies and procedures? None, then you need to focus in and create one. Don't let customers fall of your sleigh. Go strap them in with seat belts. Yes, Santa's sleight has seat belts now. Okay, you're sold. You want to market like Santa. Did you stop in-between each one, take notes, and know how you currently stand on each of Santa's principles? Are you willing to play full out, as Santa does? Borrow Rudolph's nose and get some support to help light your way. Or borrow one of the other reindeer and create a new direction? Okay, find your Santa hat, sit down with milk and cookies, spread your notes out and make your priority list and make one decision. Which one do you want to tackle first? Which one will make the biggest difference? Make a list of messages with your one word that you want others to share. Let my inspiration jump from my heart to yours. Then pass it along to someone else to inspire again -- "customer to customer" or in this case "reader to reader." Good tidings to all and to all a good night. -------------------------------------------------------------------------- Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com -------------------------------------------------------------------------- Positive quote: "More tears are shed over answered prayers than unanswered ones." ---- Mother Teresa Work at Home positions *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Medical Transcriptionists - US, nationwide Rochester, NY-based company has PT & FT home-based EMPLOYEE opportunities! All employees eligible for direct deposit, health insurance & retirement benefits. jobs@execuscribe.com www.execuscribe.com --- Freelance writers - United Kingdom We require freelance writers for a variety of projects. We have ongoing work in ghost writing, research papers, essays, manuscript appraisal and proofreading. Lisa@manuscriptservices.co.uk --- Teaching Assistants - US, nationwide Alpha Omega Publications has opportunities for Teaching Assistants posted on their website. Before applying, please visit the website to learn more about the company: http://www.aop.com/default.asp?chan_id=75 --- Planning Tip : Auditing Improves Effective Planning *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Speak of operations assessment, and we'll hear its significant value. Speak of an audit, and we'll run for the nearest emergency exit. There's no difference between the two, yet that word audit chills us. But is an audit really designed to help us or hurt us? Improve Effective Planning Problems most often arise from poor planning. Sometimes we're uncertain if we're tackling the correct issues and dealing with them the right way. However, we can improve our assumptions about processes and performance with more effective auditing. Keep Objective Records The internal audit process is not intended to be a `gotcha' game. Rather, auditing helps management understand and validate the planning element. By keeping an objective record of the process, we can learn to swim first and avoid that sinking feeling later. Improve with Internal Auditor Training Les Cornelius, Quality Assurance Coordinator at Lee BioSolutions, Inc., took a two-day IRCA Internal Auditor Skills Class for the knowledge of getting improved results. "I have to stay updated on new and improved ways to design, assess and improve processes," said Cornelius. "The checklists, planning an audit, designing an audit program and conducting an audit - all are very helpful in preparation for the ISO certification audit." Make Better Decisions By gathering objective evidence through observation, interviews and samplings of records, management can make better decisions. This will help: . Test organizational objectives and processes . Write factual audit reports that help improve the effectiveness of the management system . Suggest ways to verify the effectiveness of any corrective action to achieve the objectives Check for Quality Auditing is the third phase of the Plan, Do, Check, Act process approach - check. It is also one of the 8 quality principles of ISO, which allows managers to make better decisions based not on subjective opinion but objective fact. The audit process is a valuable step for improvement. Auditor training will teach managers and executives how to improve the effectiveness of their management system, which is essential for ISO 9001 certification. Audit to Help To fully understand the requirements of ISO 9001 and to facilitate audit teams, business professionals can also take a five-day IRCA Lead Auditor course. After all, auditing is designed to help us, not hurt us. -------------------------------------------------------------------------- Chris Anderson has over 18 years of sales, marketing and business management experience producing the business process design, software and systems engineering. He is also co-author of policies and procedures manual products, producing the layout, process design and implementation of the information to increase performance. He is currently the Managing Director of Bizmanualz, Inc. Visit: http://www.bizmanualz.com -------------------------------------------------------------------------- Positive quote: "God answers prayer in His own way, not ours." ---- Mohandas Gandhi Most of you know Google, Yahoo! , Altavista, but ... *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* In every issue I will recommend one or two not so well known search engines or directories, where you can add your Web site free of charge. If you will do the great job to submit your web site to all those sites, you certainly will get more traffic over time: HistorySeek Search Engine EDU http://historyseek.com/ AOL users click here ---- Health Tip : Inositol For Panic Attacks *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* by Dr. Earl Mindell Inositol is a member of the vitamin B family. The B complex vitamins have long been known to be crucial parts of the workings of the human nervous system, and a study from the American Journal of Psychiatry suggests that inositol may be particularly useful for people who suffer from panic disorder. Researchers enrolled 25 patients with panic disorder, some of who also had agoraphobia (fear of open spaces). For the first four weeks, some of the patients were given six grams of inositol and others received a placebo pill. Then the groups were switched for another four weeks. This technique provides researchers with particularly good evidence of a drug or supplement's efficacy. Patients on inositol saw their panic attacks and severity of agoraphobia fall significantly further than those on placebo. Attacks per week went from an average of 10 to 6 per week in the placebo groups, and from 10 to 3.5 in the inositol groups. The only side effect was sleepiness in 2 patients. If you were to visit a mainstream doctor with complaints of panic disorder or agoraphobia, I'd bet that you would be handed a prescription for one of the increasingly controversy-laden SSRI (selective serotonin-reuptake inhibitor) drugs. Or, you might get a prescription for a sedative drug like Valium or Xanax. Nutritional treatment of panic disorder and agoraphobia are a better starting point that won't plunk you on the drug treadmill ("Oh, you're having sleeplessness from the Prozac? Here's a prescription for a sleeping pill. Loss of sex drive from the Prozac? Here's some Viagra!" and so on). Of course, therapy is also necessary for most people with panic disorder or agoraphobia. -------------------------------------------------------------------------- To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome .cfm -------------------------------------------------------------------------- Best Sellers *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Home Biz Ideas & Help for Moms http://tinyurl.com/3de29 AOL users click here --- 51 Ways to find your job fast http://tinyurl.com/3hc67 AOL users click here --- SMILEs : *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* A father is asked by his friend, "Has your son decided what he wants to be when he grows up?" "Yes, he wants to be a garbage collector," replied the boy's father. His friend thought for a moment and responded, "That's a rather strange ambition to have for a career." "Well," said the boy's father, "he thinks that garbage collectors only work on Tuesdays!" --- Hubby - You always carry my photo in your handbag to the office.Why? Wife - When there is a problem, no matter how impossible, I look at your picture and the problem disappears. Hubby - You see, how miraculous and powerful I am for you? Wife - Yes, I see your picture and say to myself, "What other problem can there be greater than this one?" --- Saw a commercial for Cialis. The end of the commercials always have some "warnings" about using it. One of their warnings stated something like 'erections lasting more than 4 hours may need immediate medical attention'. I can see this guy going to an emergency room and saying "I've got a hard on that won't go away!" "Well sir, would you like to see a doctor?" "No, maybe a nurse or two." --- Rent this ezine *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Morning Coffree offer a high exposure of your ads 1 Solo Ad=$15; 2 Solo Ads=$25; 3 Solo Ads=$30 1 Top Ad=$8; 2 Top Ads=$12; 3 Top Ads=$16 1 Regular =$4 2 Regulars =$6 3 Regulars =$8 Payment via StormPay, account valdinca@xnet.ro Send your text to valdinca@xnet.ro?subject=PAID_AD *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* DISCLAIMER: All of the Articles and Ads have been selected for their appropriate content. Please use your own judgment and caution when applying to or for any opportunity that is placed in this Ezine. *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* MCF Archives http://archives.zinester.com/5997 Instructions for subscribe/unsubscribe to subscribe: valdinca@xnet.ro?subject=join_mcf If you decide to remove yourself do not reply to this message Just hit the next link 5997-unsubscribe@zinester.com *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Copyright ?© 2004 All Rights Reserved Worldwide *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* That's all folks ! See you on nex Tuesday, Until then don't take life too seriously. It's not permanent. Valerian Dinca editor |
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