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Subject: #199 Morning Co~Free - Writing Marketing Copy - February15, 2005



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                               Morning Co~Free  Newsletter
                Tips, Tricks and Secrets for Making Money Online

                   15 February 2005                        Issue   #199

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's coffee maker
        For Your Info (regular ad)
        Win a Top Sponsor ad
        Marketing Tip: Writing Marketing Copy That Sells
        Freebies
        Links for moms
        For Your Info  (regular ad)
        Publicity Tips: Learn The Five Key Steps To Getting Free Publicity
        Subscribers Free Ads
        For Your Info  (regular ad)
        Recommended ezines
        Computer tip : Protecting Your Downloadable Files
        Smiles
        Admin section










From Editor's coffee maker
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Hi Folks,
Good Morning and Welcome,
I am very glad to be with you again.

Thanks for taking the time to read today's newsletter!
This newsletter is now being enjoyed by 14,200+ subscribers,
thanks to your referrals and my hard work.

This morning, I'll prepare for you a great cup of coffee from
my recipes notes. It will be a big surprise and pleasure for you
as well for your guests.

Ruedesheim Kaffe

---------------------------------------------------------------------
 3 cubes Sugar
 1 1/2 oz. Asbach Uralt Brandy
  rest Hot Coffee

Direction
---------------------------------------------------------------------
Place sugarcubes in heatproof coffee cup. Add brandy and set aflame.
Allow to burn for a good minute, then fill with coffee.
Top with whipped cream and sprinkle with grated chocolate.


Place sugarcubes in heatproof coffee cup. Add brandy and set aflame.
Allow to burn for a good minute, then fill with coffee.
Top with whipped cream and sprinkle with grated chocolate.

I just want to remind that you can publish a coffee recipe in this
section together with a byline (3-4 lines) related to your business.
To send all above
mailto:valdinca@xnet.ro?subject=My_Coffee_Recipe

Now be prepared
Your Morning Co~free Newsletter is Coming.
This new version will concentrate on quick tips, jokes,
business opportunities and many secrets used by
other people to make money

Enjoy this newsletter, the coffee and your life !
I STILL DO
Valerian







FYI - for your information
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Shine Your Business - Win a Top Sponsor Ad
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Marketing Tip: Writing Marketing Copy That Sells
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by Charlie Cook

When your prospects see your marketing materials, your brochure,
your web site or your ads you want them to read them. You want
prospects to read not just the first sentence but the majority
of your copy. Once they've read it, you want them to decide that
they need your product or service and either make a purchase or
contact you for more information.

When prospective clients and customers see your web site, ads or
brochures, you want them to be captivated and impressed. You
hope they'll read not just the headlines, but all the way through
the copy. And you want this scintillating copy to motivate them
to take the next step, and make a purchase or contact you for
more information.

Is it working?

Do prospects read your marketing materials? Does the copy
convince them that they need your products and services?
Do they understand the value you provide?

Do they contact you?

What's the key to writing marketing copy that grabs your
prospects' attention, overcomes common objections and leads
to a sale or an inquiry?

When you finally call a plumber to fix that leak under the sink,
does he spend ten or fifteen minutes talking about how long he has
been in business, the wrenches he uses or the process he uses to
solder a joint together? Of course not.

You have a problem and, in most cases, you need it solved
immediately. You don't necessarily care how he does it - you just
want your leaky plumbing fixed. Of course you want to spend as
little as possible, but you see the plumber's fees relative to the
damage you're incurring from the leak.

Likewise, prospects' own problems and concerns precede their
interest in your products and services. To capture their attention
and get them to read your marketing copy; focus on what they
want; don't begin your marketing copy with descriptions of the
solution you provide or your credentials or processes.

Prospects' problems come first, then your solution. Problem;
solution. Prospects want to see themselves and their concerns
clearly identified in order to feel confident that you understand their
needs. By addressing this, you create the context so that when you
do describe your products and services, they are the obvious solution
to your prospects' needs.

Take a look at your marketing materials, including everything from
your business card to your web site. Who and what are your
marketing materials about; you or your prospects' concerns?

Make a list of five to fifteen things that your prospects want. Turn
these into questions or statements about your prospects' problems.
Asking questions is particularly effective in getting prospects to
think about solving their problems.

If you're a financial advisor you might ask, 'Do you want to learn
how to make more in both up and down markets?' If you help people
with marketing their businesses you might ask, 'Do you want to learn
how to attract more clients and increase sales?' If you sell golf clubs
you might ask, 'Do you want to hit further and more accurately with
less effort?'

To attract new clients you need to get their attention, demonstrate
that you understand their concerns and clarify the value your products
and services provide. Focus your marketing copy on your prospects'
problems, ask them questions and couch your solutions in terms of
their objectives. You'll start more conversations, sell more products
and sign up more clients.

2005 ?© In Mind Communications, LLC. All rights reserved.
---------------------------------------------------------------------------
The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful.
Sign up for the Free Marketing Plan eBook, '7 Steps to get more
clients and grow your business' at http://www.marketingforsuccess.com
---------------------------------------------------------------------------





Positive quote:

"A strong positive mental attitude will create more miracles
than any wonder drug."  ---- Patricia Neal, actress










Fr**bies
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FYI - for your information
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»

What If I tell you that you could start tomorrow?

I bet you have all you need,
excepting this guide
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----------------








Publicity Tips: Learn The Five Key Steps To Getting Free Publicity
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»
by D. Beiermann

1) Website Focus: Make sure your site is focused on a
specific category of products. I cannot stress this enough.
The editors will often check to see if your site features
products that are in the same category as your product
press release. This is one of the key ways you can get free
publicity for your products. Because when you send out a
press release on a new product, the editors will check your
site to make sure that you offer similar products. Once
they see that you offer a wide range of products in this
same category, you will greatly improve your chances for
getting free publicity for your products and website.

2) Target the right magazines for your products: I have
talked to many people who are tempted to send out their
press releases to every magazine available. I strongly
advise against doing this. It is simply not effective and
can even upset the editors when you send them information
not related to their audience. It also reduces your chances
of getting in the magazines if you are sending out press
releases to every magazine category. The key is to stick
with the most targeted magazines for your products and only
email them with your product announcements.

3) Be consistent and patient while emailing the editors: it
is very important to be consistent when you email the
editors. Try to introduce a new product on a monthly to
bi-monthly basis to the editors of the magazines. If you do
it on a consistent basis before you know it, one of your
products could be picked up in one of the magazines. It is
also important to be patient with the process. You may not
here anything for a few months and then all of a sudden you
will find out that a magazine picked up your press release
and is running it. On average it takes print magazines a
month to three months to print your press release. For
online magazines you could have your press release picked
up within days or weeks. That is why it is important to
target both.

4) Be prompt to an editor??™s request:
Be prepared when the editors contact you. Many times an
editor will want to contact you and ask some basic
questions about your company. Another reason they might
contact you would be to include your product in their next
issue.

When this happens the editor will ask you for a 300 dpi
photo of your product to be e-mailed to them so they can
put it in the magazine. Through the years of doing e-mail
press releases, I have learned to contact my suppliers
before I send out a press release and ask them for a 300
dpi photo. I keep the photo(s) on file in a computer file
folder marked ???editor??™s photos.??? They are easy to retrieve,
and since I already requested the picture ahead of time, I
can just retrieve it from my file and send it to the editor
within minutes of the request.

5) Personalize the Press Release

Whenever possible find ways to personalize the press
release. Here is a simple technique you can use:
Address the e-mail to the specific editor of the magazine.
Instead of writing: 'To the editors of the magazine' Take
the extra step of searching the magazine??™s website for the
name of the editor and address them accordingly. To find
out more about getting free publicity for your products and
site visit http://www.productpressrelease.com


---------------------------------------------------------------------------
Dianne Beiermann is a results-driven internet marketer and online
business owner. Dianne Beiermann is one of the leading experts in
press release marketing for online businesses. Productpressrelease.com
specializes in assisting individuals and businesses with obtaining free
publicity for their products and website. You can visit their site at
http://www.productpressrelease.com or call 1-800-371-3945.
---------------------------------------------------------------------------







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FYI - for your information
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»


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Unless you're very lucky, it takes you a lot of time to find what you need.
But this book is a Gold Mine
Anyone should be able to generate some money from these ideas

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--------------




Positive quote:

"We honor life when we work. The type of work is not important:
the fact of work is. All work feeds the soul if it is honest and
done to the best of our abilities and if it brings joy to others."
---- Matthew Fox







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Computer tip : Drags mistakes
?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«

Have you ever made a mistake while filling out a form on a web
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To save some time, highlight the text that's in the wrong
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more than just forms.
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SMILEs :
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A man's ex-wife called him at work wanting to know how to
change the light bulb in the bathroom.
So he told her: "First, fill the bathtub with water..."
---

In a recent survey, 60 percent of respondents said the cities where
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---

Harry: I have a complaint, Dear.
Betty: What is it, Darling?
Harry: We've been married twenty-five years, and you still correct
me every time I open my mouth, Dear.
Betty: Twenty-six years, Darling.
---

A frustrated wife told me the other day her definition of
retirement:  "Twice as much husband on half as much pay."
--------------------








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That's all folks !
Let me say thank for your support, your precious time and
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See you on Friday with weekend issue
Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
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