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Subject: #120 Morning Coffree - Get Into the Top Ten - June14, 2003




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                      Morning Coffree Weekend  Newsletter

                   14 June 2003                         Issue   #120

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FOREWORD : Excuse me for possible mistakes.
                         English is not native language for me.



IN THIS ISSUE



        Top Special Recommendations
        From Editor's desk
        Tips, Tricks & Secrets of Making Money (I)
        Win a Solo ad
        Article #1 : Optimize to Get Into the Top Ten
        Freebies
        Tips, Tricks & Secrets of Making Money (II)
        Middle Special Recommendations
        Article #2 : A Ten Minute Search Engine Optimization
        Links for moms
        Tips, Tricks & Secrets of Making Money (III)
        Subscribers free ads
        Tools and Resources
        Article #3 : Search Engine Strategies
        Best Sellers
        Most of you know Google, Yahoo! , Altavista
        Tips, Tricks & Secrets of Making Money (IV)
        Recommended ezines
        Computer tip
        Bottom Special Recommendations
        Weekend's smiles
        Ezine advertising
        Instructions for subscribe/unsubscribe







From Editor's desk
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Good morning Everyone,


I would like to welcome all of our new subscribers
and thank to our returning subscribers for their support.
I hope a happy weekend for everyone.

Morning Coffree Newsletter is going out to 5032 readers today!

Please read this introduction because I have a lot of important
things to tell you. Let's proceed.

1.  I understand everybody's concern to protect himself from
undesired messages. As a member of this free mailing list I kindly
ask you to set up your spam filters to receive the MCF issues.
Please note that the sending address is  response@zinester.com
I mostly use this address for broadcasting this newsletter.
All rejecting addresses will be removed from the list.

2.  Send your comments or feedback to me. I'm always interested
in hearing from my subscribers and your emails will help me to
prepare future issues according to your interests.
It's a win/win situation. Please
mailto:valdinca@xnet.ro?subject=MCF_feedback

3.  Please pay a special attention when you send the free ads.
There is a weekly code in every Sunday edition. In the absence
of this code I might think you do not read or receive this issue.
Please read the guideline before submitting.
Many thanks for your co-operation.

Last MCF issue was dedicated to traffic. From now on I'll try
to focus every Saturday issue to an important item for internet
marketers. Do not forget about the feedback I've asked above.
This day I'll tell you mostly about search engines and search
engines optimization methods.

An amazing statistic says that about 85% of all websites have
never been submitted to a Search Engine or Directory.

In my opinion, people don't know how to use the search engines.
They might think that search engines are completely useless,
or that a high level of expertise is necessary to deal with them.
But they are wrong !

In this issue, you will see how simple and easy using search engines
can be, and how to optimize your results in 2 weeks or less.
Without doubt, this is the most important thing for 85% of
online business owners to do.

You will see my introductory article, providing a list of terms
and a short description of how search engines work.

Another two great great articles
"A Ten Minute Search Engine Optimization" and
"Search Engine Strategies" will show you a lot of tips.

Speaking about tips, I have some for you in this issue.
Enjoy.

Last but not least, many thanks to my friend Robin Ryan for
her big help in preparing this issue.

Valerian







Tips, Tricks & Secrets (I) : The Best Investment You Will Ever Make
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ARTICLE  #1 : Optimize to Get Into the Top Ten
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by Valerian Dinca

I will tell you something about Search Engines and Search Engines
Optimization. First, it is important to understand these basic terms:

  Search Engine: A machine, a robot "tuned" by humans to index web
pages. You probably know AltaVista, Google,or others.

  Directory : A list of websites structured by categories. Each major
search engine is associated with a directory.

  Algorithm: The way criteria is used by the search engine to determine
ranks. The algorithm is made by humans and may be different from one
search engine to another,and search results will differ accordingly.
Some engines use cyclical algorithms which change periodically.

  Keywords: These are the words used to index sites and for searches.

  Link: A site's address.

  Spider: This is a program. After your site is submitted, the spider goes
to your site and finds your pages. It can store those pages in a database
for future retrieval by the search engine.

  Crawling: When the spider follows the links from the page you submit
it is "crawling" your site.

  Indexing: Placing webpages in an order based on the algorithm of the
search engine.

  Query: The keywords a person types into a search box.

  Rank : The position of your site on the search results list. The rank
level depends on how much of your site matches the algorithm's criteria.

  Optimization: The task aimed to configure your web pages to match
an algorithm's criteria. The goal of optimization is to get the highest
possible rank in a search engine.

  Automatic Update: Periodically, the spider may return to your pages
to check to see if you've made any changes.

By reading the above list of terms, you can see that there is no big
secret or magic formula in optimizing websites. if you learn how to
follow certain rules according to the algorithm.

When you submit your site, you must provide its link .Once the link
has been received , the search engine's spider is activated. Then the
search engine checks the pages according to its algorithm.
If  things are all right, and there is no spam, the engine will place your
site in their index within a few weeks. It will update automatically.

When a query is submitted, the search engine will pull up all of the
sites connected with the keywords used. There may be only a few,
or thousands of positions listed.

Your site could be anywhere on the list. The thousandth place has
very little chance to be noticed, but the top ten can have thousands of
visitors daily.

This should produce hundreds of sales, even on a bad day!
So, this must be your objective : Optimize to Get Into the Top Ten !

?© Copyright 2003
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If you want to use this article for your publication or website, please
mailto:valdinca@xnet.ro?subject=art  for agreement. You will pay nothing
oooooooooooooooooooooooooooooooooooooooooooooooooooooooo



Positive quote:

"I've found that luck is quite predictable.  If you want more luck,
take more chances.  Be more active.  Show up more often."
--- Brian Tracy







Fr**bies
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ARTICLE  #2 : A Ten Minute Search Engine Optimization
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By Ross Dunn

Many small businesses simply do not have the resources to hire a search
engine optimization (SEO) company to promote their web site. There are
countless resources online for do-it-yourself (DIY) optimizers where
professional SEO's offer general recommendations and advice. This article
is my opportunity to offer more of my SEO experience in the form of a
10-minute optimization process.  This process will be effective for any
page designed in HTML with at least 1 paragraph of html text but for the
purposes of this article, I will concentrate on the all-important home page.

Setting the Stage
Before I begin, there are a few things that you must know before
proceeding and you should spend more than 10 minutes considering:

Determine Your Target/s
99% of you know who your target market is, now you need to choose the
keywords that you believe they will search for. There is no use obtaining
top search engine placements under terms that are not being searched.
This step, alone, requires extensive explanation but there are a few simple
tips to keep in mind. For one, you will want to check your current traffic
statistics and note what traffic you are already receiving and under what
keywords. Now, visit the site of a competitor who you know is doing
well online (either through conversation or news articles). Look at their
titles on individual pages and try to determine a pattern in the keywords
that they have chosen. Also look at the source of their pages (Internet
Explorer: click "View" then "Source") and copy their META tags into a
notepad on your computer. Between the titles and the META tags you
should be able to determine with reasonable accuracy which keywords
are most important for rankings.

Is Your Page Marketable?
This topic can be touchy to bring up but the simple fact is that traffic
will
have less impact if your web page is unmarketable. Now this covers a lot
of different aspects of design, however, a few basic rules to be followed.

1/ Avoid using strange color combinations that make it hard for a viewer
to read your sales copy (red text on a blue background is a perfect
example of a painful design). In the same respect it is important not to use
text that is too small; try to keep your font size to a minimum of size 10
or
12  (2 or 3 in Dreamweaver).

2/ Unrelated advertisements on your web site provide distractions to your
viewers. If you are selling BMW's then it is generally not a good idea to
show an advertisement for herbal Viagra.

Every single graphical element of your home page has the potential to add
or deny credibility. Using this space wisely will ultimately create happier
visitors and generate more profit.

  The Ten Minute Process

1. Spot Check for Spam
Before optimization begins it is crucial that your page is devoid of any
'tricks' that a search engine may construe as spam. You may not even know
they are there! Some web designers with out-of-date information add hidden
text because they think it will help your rankings. This is entirely untrue
and can cause extreme problems for your search engine visibility. To check
for hidden text just hold down the left button on your mouse at the very top
of your page and drag it down to the bottom. If there is any hidden text
(normally text that matches the color of your page background) it will
appear as it is highlighted. Second, you will want to search for unnecessary
repetition of keywords on your page. Do you see instances of 5 or 6
keywords being repeated in a row anywhere on the page?
If so, remove this.

There are other forms of spam that you should be aware of that are not
covered within this article. For more information see our resource article:
"Inspecting Yor Web Site for Spam".

2. Spot Check for Relevancy
It is very important for your site to be focused. For example, if your web
site is supposed to be devoted to 'BMW car sales' then a link or information
on real estate sales is entirely unnecessary. Keep in mind that most of the
top search engines will rank your site depending upon the topic they
determine you are offering. This determination is largely made based upon
the text within your web site.
Don't give them any reason to get 'confused'.

3. Polish & Optimize Text
The text on your home page is crucial to maintaining the attention of fresh
viewers. In fact, copy is so important that many companies prefer to have
a professional copy writer create the content. Since this is not an option,
you have to keep your text engaging as well as smartly optimized to present
an obvious topic to the visiting search engine spiders or visitors. To do
this,
keep your mind focused on the keyword(s) that you have chosen to target
on the search engines while you write the content for the page. Implement
the keywords within the text without sacrificing the true intent of the
information - to engage and retain your viewers.

Important Note: Often the first 25-30 words of your home page are what
each search engine will use for the description of your web site. Try to
utilize your target keyword/s within this area but be certain the resulting
sentence is legible and descriptive.

4. Optimize the Title
The title of the home page can be optimized quite simply by placing the
keyword or keyword phrase that you have chosen to target first and then
finish with the name of your company or web site. For example:

"BMW Car Sales ??? MyBMW.com" The search engines place a great deal
of weight on the title of your home page and the keywords within your title
will likely be chosen as the title of your listing on the search engines.
The title also plays a huge role in the relevance of your site. The topic
denoted within your title will be compared to the content within the body
of the page, if the topic and content match, you will have a much better
chance of obtaining higher targeted placements.

5. META Tags
The META tags are located within the invisible source of your web page.
They were originally designed to provide the details of your web site to
visiting search engine spiders and they still do, to a degree. Since this
part of your web page is invisible, META tags were increasingly used to
misinform the search engines of the content of a web site spamming. As a
result, META tags play a lesser role, but they should still be properly
optimized so that they contribute to the topical relevance of your web site.

META tags are basically composed of the Description and Keyword tags.
The description tag should provide the same or similar 25-30 word
description of your web site that you created earlier for the first text
within your visible page. The description is occasionally used as your
description within the search engines but it is unpredictable. The Keyword
tag should include the keywords/phrases that you are targeting in order of
importance. Start with the most important and then proceed to less
important but still relevant keywords. It is extremely important that you do
not repeat any word more than 3 times within the Keyword tag. This
includes words within target sentences. Also do not place repeated
keywords close together.

6. Navigation ?¦ Provide Clear Paths
Is the navigation within your site entirely graphical or programming
oriented? In this case I recommend that you create a textual link menu at
the bottom of your page. For added punch (and this is a big hit) you should
make each link count by using the keyword/phrase that best describes the
target page. For example:

BMW Accessories | Used BMW for Sale | More About MyBMW.com

versus these less powerful links:

Accessories | Used Cars | About Us

7. Test and Spell-Check
Preview the page and spell check it. Then, once you are certain everything
is properly balanced, upload it to your server.

Hurry Up and Wait
What happens now is entirely up to the history of your web site and your
marketing budget. There are many search engines that offer paid submission
for the regular or prompt indexing of your new page/web site. If you have
paid for prompt indexing then you may see the fruits of your labor within a
couple of days depending on the search engine.

In this case I am going to assume that you have a non-existent search engine
budget. If your site has already been submitted to the search engines, then
you can simply wait until a spider returns to check for new content, at
which time it will be found and processed accordingly. If you wish this
process to proceed post-haste or your site has not yet been submitted,
then you may submit your newly revised page to the search engines for
what may be a faster response time. Be sure to read the rules that each
search engine carefully defines before submitting or resubmitting your
web page.

oooooooooooooooooooooooooooooooooooooooooooooooooooooooo
Article by Ross Dunn, CEO of StepForth Placement Inc.,
1358 Gladestone Ave., Victoria, BC V8R 1S1
oooooooooooooooooooooooooooooooooooooooooooooooooooooooo






Links for moms
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"Working @ Home for a Better Life".
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Tips, Tricks & Secrets (III)  : Free and Low Cost Online Presence
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MCF newsletter offers free advertising for all subscribers.
Please see the weekly ad code and guideline in Sunday issue






Tools and Resources
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Check your Keyword Density
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Article #3 :  Search Engine Strategies
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by Kevin Nunley

Search engines are the best way every invented to reach millions
of targeted prospects.  To get listed high you need to know
how search engines work.  But keeping up with all the changes
search engines go through can be a full time job.

For years, Jerry West of http://WebMarketingNow.com has made
understanding search engines his full-time profession. This week
I checked in with Jerry to find the latest. Here's what he said:

"As you may have heard, search engines have really changed - and
they have taken a major change in the last 30 days. Yahoo!
listings are not as powerful anymore, Google's market reach is
now 78%, Alta Vista is making a strong comeback, etc."

"Optimizing websites, while important, does not carry the weight
that it once did. For example, if you type in the eyword "pizza"
in Google, the top two results are Pizza Hut and Dominos.
Neither site is optimized for the keyword "pizza", but they got
there through brute force of link popularity."

"Google has a system called "PageRank" which plays a very
important role in ranking. You can't achieve it overnight, but
through diligence and hard work, you can literally dominate your
competition - and there isn't anything they can do about it."

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DRNUNLEY'S FREE ADVICE! Need help or ideas to promote your
product, service, or idea to greatness? Call or email now for free advice
from Kevin and his staff of friendly experts. (801) 328-9006.
kevin@drnunley.com Read answers to questions at http://DrNunley
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Best Sellers
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Top Search Engine Rank
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Succeed in 30 Days in Internet Marketing
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---






Most of you know Google, Yahoo! , Altavista, but ...
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In every  issue I will  recommend one or two not so well known
search engines or directories, where you can add your Web site free
of charge. If you will do the great job to submit your web site to all
those sites,  you certainly will get more traffic over time:

Todobr Search Engine-Brazil
http://www.todobr.com.br/
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Tips, Tricks & Secrets (IV) : Keys To Search Engine Mastery
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Build Your Theme, Build Your Traffic
Eliminate The Competition
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If you've ever downloaded an e-book before,
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That's why I've taken special care to make sure this one is different.

If you can edit your web pages,
you have all the technical savvy you need to use this system.
Every step is completely explained - not just what to do,
but how and why. I'm so sure that you can do it,
I'm giving you free email support for a full year.

If you want to improve your search engine rankings, get this ebook
Click Here !

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Computer tip :  How to by pass the login box.
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If you normally work from a network server, you're usually
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When you just want to work off your own hard drive, however,
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That's all folks , Take care !
You miss 100% of the shots you don't take


See you tomorrow with Classifieds

Until then be careful,
Life is what happens while we are making other plans.

Valerian Dinca
editor










<< June08, 2003 - MCF Sunday Classifieds -- 08 June 2003 June15, 2003 - MCF Sunday Classifieds - part 1 of 2 -- 15 June 2003 >>
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