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September26, 2005 - #224 Morning Co~Free Newsleter - weekend edition >> |
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?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» Morning Co~Free Newsletter - Weekend Edition Tips, Tricks and Secrets for Making Money Online 23 September 2005 Issue 223 ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» # subscribers : 17,000+ ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» Member of Ezine Publishers Association http://www.EzinePublisher.org Member of Publishers Swap Directory http://www14.brinkster.com/PROMCF/swap.htm ?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?»?«?» MAILING LIST POLICY: 1.You receive this ezine because you've subscribed to Morning Co~Free By subscribing Morning Co~Free (MCF) ezine and remaining member of this mailing list, you are giving your express consent to MCF and to any third party advertisers who may run advertising in or with MCF. 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It's Guaranteed! No Sponsoring - No Advertising - required ''Big Money Pro'' system does the work Your money back if not completely satisfied. http://tinyurl.com/8wpwp --- FOREWORD : Excuse me for possible mistakes. English is not native language for me. IN THIS ISSUE Top Special Recommendations Editor's desk Paid advertising Home Business Opportunity Subscribers Ads Advertising Tips - Pay-Per-Click Advertising - Don't Lose Your Shirt Work at Home positions Business Tips: Plan Your Business for Profits Most of you know Google, Yahoo! , Altavista Home Business Opportunity Success Tip: Make Your Experiences Better! Best Sellers Smiles Admin section Editors desk *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Hi, Welcome to this weekend edition for all of you This issue goes to over 17,000 mailboxes worldwide --- Paid advertising *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* These are a paid ads. Our advertisers help us to keep this ezine free. Please pay the same respect you would wish for your paid ads. Thank you *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Home Business Opportunity *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Start a home-based secretarial service business from home while you are still employed. Protect yourself from downsizing. Start your own secretarial business. http://www.valerianplanet.com/hb_secretarial.html AOL users click here --------------------- Subscribers Ads *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* This formula dramatically reduce the appearance of serious dark circles around the eye area http://www.skin-cosmetics.biz --- A serious social concern http://www.mens-health-events.info --- Like to write? Get PAID for your articles!... Need Fresh Content for your Ezine. http://makebucks.notlong.com --- Hey Guys - Ever Want Your Very Own Newsletter? It's fun, it's easy, and it's yours to try. Check it out! http://www.ad-alyzer.com/727/ad721110647553 --- Free, meaty and fun new eCourse shows the one way to make YOUR business pay. http://www.rad4.com/4u/andyc --- NOTE: This weekly submission code is "flooding_again" Send your ad with this code to interval@olteniaonline.ro MAX 3LINES x 55characters, nothing illegal (violence, racism, ...) All ads must comply with the guidelines, policies and laws of the Federal Trade Commission (http://www.ftc.gov ). The first 10 coming ads will run next week in MCF Newsletter ---------------------- Advertising Tips - Pay-Per-Click Advertising - Don't Lose Your Shirt *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* By Dan B. Cauthron A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. Of itself, that isn't new information. But pay-per-click marketing is also one of the quickest ways to lose money, if it isn't done right. At the surface level, the process appears to be as simple as writing an advertisement, bidding for keywords, and waiting for traffic and sales to come rolling in. Nothing could be farther from the truth, particularly with today's heated degree of competition for relevant keywords. So, let us explore some of the common pitfalls encountered by hopeful but inexperienced pay-per-click advertisers. 1. - Making Advertising Decisions Based on Emotion The excitement of tapping a new market, and the much anticipated thrill of watching click counters working overtime, can and often does lead to a hasty decision making process. Add to this a pressing need for a cash infusion, plus a bit of the gambler spirit, and failure can be a frequent result. 2. - Overly Generalized Keyword Selection Keywords that are too broad in scope can lead to an excess of non- profitable clicks, driving an otherwise profitable campaign into the red. For example, a website selling athletic shoes should omit the simple term "shoes" from the keyword list. That term alone may generate a massive number of click-throughs. However, a good portion of the resulting traffic will likely be looking for sandals, dress shoes, or some type of shoe other than athletic designs. 3. - Poorly Worded Advertisements Pay-per-click ads are notorious for restrictions on allowed word count. While the headline and ad body should contain as many prime keywords as possible, every single word in the ad should be weighed and measured for effect. A vague or loosely related advertisement may pull throngs of curious visitors, but the ultimate value of each of those visitors must also be considered. The only purpose of a great ad is to attract interest - and only from those who have a purchase already in mind. 4. - Failure to Calculate True Bid Value An untested ad leaves much of this process to theory, but even a theoretical profit model is better than none at all. Otherwise, the urge to bid wildly for top positioning may spell an overall loss of profit. Three critical points to consider are: - product pricing - an acceptable profit margin per sale - a realistic clicks to sales ratio (CSR) Let's say a modest CSR of 1% may be expected, meaning one out of each one-hundred visitors will order immediately. The product is priced at $69 and a 50% profit margin per sale is acceptable. Given these factors, up to 50% of the product price ($34.50) can be spent to achieve the sale and deliver the product. For the sake of this example, consider that delivery costs are nil. Therefore, $34.50 divided by 100 clicks = $0.345 as an absolute maximum bid per click. There are only three ways to increase the bid above $0.345 while maintaining the integrity of the campaign: - raise the product price above $69 - increase the CSR above 1% - accept a lower profit margin per sale 5. - Failure to Track Results and Manage the Campaign Once the advertising campaign is set in motion, results should be tracked and analyzed on a daily basis. Many pay-per-click search engines now provide in-depth analysis and reporting tools that greatly simplify this process. In addition, specialized pay-per-click tracking software is widely available, and in the absence of a workable alternative, will prove to be a wise investment. However, no two selling days are alike, even on the Internet. We suggest that no fundamental changes be made to the campaign until a few hundred click-throughs have been gathered, or until the campaign has been live for several days. Those suggestions are, of course, only rules of thumb. Any campaign found to be creating a cash hemorrhage should be discontinued immediately and thoroughly reevaluated. 6. - Failure to Capture the Visitor's Email Address A majority of prospects will not buy on their first visit, and may not return to buy later unless prompted to do so. In fact, the entire campaign may register a net loss on the initial run. Even so, with effective email follow-up, initial red ink can be washed away and a substantial profit realized within just a few days. Pay-per-click advertising has only recently come into its maturity as a workable marketing venue. But it still holds the qualities of the proverbial double-edged sword. Fortunes can be made or lost, depending on how the resource is used. Those who take the time for prior study will find themselves in the better position. -------------------------------------------------------------------------- Dan B. Cauthron offers No-Nonsense Information and Resources for Serious Internet Marketers - http://DanBCauthron.com -------------------------------------------------------------------------- Positive quote: "The rewards in business go to the man who does something with an idea." ---- William Benton Work at Home positions *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Freelance Proofreaders - US, Detroit - MI Company located in Auburn Hills, Michigan looking for responsible people with excellent proofreading skills and a background in French, Spanish, German and/or English. rpierre@teachersdiscovery.net --- Marketing Representatives - US, Chicago - IL National Marketing Company is looking for Hip, Social, Fashionable, Trendy, Outgoing marketing representatives to execute fun and cool promotions in the chi-town area. ebuckman@chi.elitemg.com --- Medical Writers - US, CA We're looking for talented professionals to join our team to help deliver powerful content solutions. Seeking an M.D. or Ph.D with experience writing for either Pharmaceutical companies and/o 65721/94002_demiapp2005.doc erence Code: 99010784 jobsms@sakson.com www.sakson.com --- Economics Practice Exam Writers - US, nationwide Do you know economic theory? Are you a strong writer? Do you have high standardized test scores? If so, apply to create practice economics exams for high schoolers participating in the Academic Decathlon, a high school academic competition. To apply, fill out the form at www.demidisc.com/demiapp2005.doc and submit it to randyxu@gmail.com as soon as possible. You should also contact randyxu@gmail.com if you have questions related to the economics curriculum. All contractual and compensation-related questions should be referred exclusively to demidec@gmail.com. ------------- Business Tips: Plan Your Business for Profits *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* by Leva Duell Copyright: ?© 2005 Most businesses fail to plan for success. Knowing your customers, and uniqueness are the first steps to developing a successful business. Follow these steps to position your business for profits. Step 1: Define Your Ideal Customers, Their Needs and Concerns Many businesses are trying to attract everybody. Don't make this mistake. Your business will be more profitable when focusing on your ideal prospects who are likely to buy your products or services. Ask the following questions to create a profile of your ideal customers. - Who are your customers? - Who wants or needs your products or services? - What is the age range, gender, profession, industry, income level, and education of your ideal customers? - What are your customers' needs, wants, and concerns? - What problems can you solve for your customers? - What is the common denominator of your customers? - What information do they want? - Are most of your customers computer literate? Will they look for products or services like yours on the Web? After defining your ideal customers, target your sales copy, sales materials, web design and web content directly to them. Tell right away what you offer and what's in it for them. If they don't read further, they were not prospects. Attract your target audience with a benefit-oriented headline and provide valuable, useful, and interesting information your prospects are interested in. If you are targeting seniors, make your text large. If your prospects are accountants, use a conservative design. Make your design colorful for children. Avoid video and sound on your web site if your clients have slow computers and Internet connections. Step 2: Demonstrate Your Uniqueness Emphasize your uniqueness to stand out from your competition. Attract your audience with a benefit that is different from your competitors. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer? Answer these questions to help you formulate your uniqueness. - Why should prospects buy from you instead of your competitors? - What are the most important benefits or results your customers will achieve from your products or services? - What do you do better than anyone else? Do you possess hard-to-find or specialized expertise? - Do you offer a free consultation, initial visit, analysis, or better advice? - What makes your products or services better, unique, or more desirable than your competitors? - Do you have the lowest prices or the highest quality products in your industry? - Do you provide the fastest service, the strongest guarantee, longest hours, or better follow up? - Do you keep customers informed with newsletters or information hotlines? Determine what makes your business unique. Then emphasize your uniqueness to make your sales materials and web site stand out and set you apart from your competition. Plan your business for profits. Determine who your ideal audience is and what makes your business unique. Only after implementing these steps are you ready to start developing your sales materials and web content. -------------------------------------------------------------------------- Looking for typing work at home? Start a secretarial business. The Secretarial-Business-in-a-Box provides instant tools you need to start and run a successful secretarial service. F*ree articles and business start-up newsletter at http://www.startasecretarialbusiness.com. -------------------------------------------------------------------------- Positive quote: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." ---- Alvin Toffler Most of you know Google, Yahoo! , Altavista, but ... *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* In every issue I will recommend one or two not so well known search engines or directories, where you can add your Web site free of charge. If you will do the great job to submit your web site to all those sites, you certainly will get more traffic over time: English spider http://www.gasta.co.uk/ AOL users click here ---- Home Business Opportunity *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Start Your Own Organizer Business You will learn what is required to start this business, how to grow it attracting more clients. Shortly, you will learn how to become a successful professional homes and offices organizer. Go Now, Today is Your Turn http://www.valerianplanet.com/hb_organizer.html AOL users click here --- Success Tip: Make Your Experiences Better! *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Copyright ?© Jan Tincher Do you know how to take a good experience and make it better? Look at the picture in your mind of your good experience. In other words, relive it in your mind. Now, when you??™ve done that, look at how far away your picture is from you. Not the actual happening, but the picture you are imagining. Bring that picture closer. Make it brighter. Put movement in it if there wasn??™t any, and see if you like it better. Put sound in your picture. Adjust the volume until you really like it. Now, doesn??™t it seem as if the enjoyable experience was even better? Now, how can you use that knowledge? What about if you gave a presentation and you weren??™t happy with it? What kind of a memory is that? Not good. So, now, instead of looking at how bad it was, visualize how it *could have been.* When you have that memory to fall back on, it will make future presentations better. See yourself giving a presentation now. If you enhance your picture, you will feel much better about it. If you don??™t take the time and effort to enhance your picture, chances are, you are imagining how bad the next presentation will be, because of how bad it was. Now, that??™s the picture you see, and that??™s the picture your brain will be responding to. Right? Work with all your pictures. Make your memories good. Maybe some of you don??™t want to do that. Maybe you are saying to yourself, *I need to see the mistakes I??™m learning from. I need to get real here.* Or whatever. All I??™m saying is, you are always looking at your pictures. Believe it. If you don??™t take responsibility to change them for the better, you will be accepting the *worse.* Take responsibility for it. Doing that is the best measure of a person??™s power and maturity. No matter how terrible a situation is, you can represent it in a way that empowers you. Making a past experience into an empowering experience helps ensure that your future experiences will be better. In other words, represent the past in a good light so that your future has a chance to be good also. I think you can do it, and I look forward to hearing from you. Thank you for reading. Jan ----- Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now: http://www.tameyourbrain.com/success/index1.htm -------------------------------------------------------------------------- Best Sellers *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Start Your Gift Basket Home Business http://www.valerianplanet.com/hb_giftbasket.html AOL users click here --- Best home bases businesses for women http://www.valerianplanet.com/hb_101women.html AOL users click here --- Rent this ezine *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Morning Coffree offer a high exposure of your ads sending to over 16,000 mailboxes Please visit our site to see our ezine advertising offer http://www.valerianplanet.com/rent.html SMILEs : *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* My mother wanted me to be a priest. Can you imagine giving up your sex life and then once a week people come in to tell you the details and highlights of theirs? --- A woman sees a beautiful tennis bracelet in a jewelry store window. She goes in and asks the clerk if a small deposit will hold it until her husband does something unforgivable. --- "Don't criticize your wife. If she were perfect, she would have married much better than you." --- Show me a Jewish boy who didn't become a doctor and I'll show you a lawyer. --- Marrying a divorced man is ecologically responsible. In a world where there are more women than men, it pays to recycle. --- The world is full of apathy, but I don't care. --- *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* DISCLAIMER: All of the Articles and Ads have been selected for their appropriate content. Please use your own judgment and caution when applying to or for any opportunity that is placed in this Ezine. *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* MCF Archives http://archives.zinester.com/5997 Instructions for subscribe/unsubscribe to subscribe: valdinca@xnet.ro?subject=join_mcf If you decide to remove yourself do not reply to this message Just hit the next link 5997-unsubscribe@zinester.com *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* Copyright ?© 2005 All Rights Reserved Worldwide *^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^* That's all folks ! See you on first Tuesday in September, Until then don't take life too seriously. It's not permanent. Valerian Dinca editor |
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