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| << May31, 2007 - MLM-U-TURN Day 1 - DREAM A LITTLE DREAM |
June02, 2007 - MLM-U-TURN Day 3 - IT'S A FANTASY! >> |
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The MLM-U-TURN Training Course! ************************************************** Day Two "AUTOMATIC EXPLOSIVE GROWTH!" is one of the most disturbing lies in all of MLM. Why? Because of its effect on the person believing it. A hardworking, honest soul answers an email or responds to an ad in a paper after an exhausting day of work, hoping, praying that there is something better. The ad says "do nothing and earn thousands FAST!" Wanting to BELIEVE, she takes the bait and turns over her hard earned money. She knows that she does not have the time or the skills to build an MLM downline. She's hoping that someone has figured out how to make MLM work without her. Unfortunately for her it is a LIE!!! LIES AND FALSE HOPE WILL NOT CAUSE DUPLICATION! NOTHING COMES FROM NOTHING! The true way to wealth is on the other side of this course, KEEP READING. Each day brings you closer to the new way of life you deserve. Welcome back to EMM! Copyright 2001 - Exact Method Marketing (all rights reserved) ************************************************** DAY 2 - SOMEWHERE OVER THE RAINBOW Just a short dream this time...and not nearly so frustrating as yesterday's. You're in a beautiful field. Green grass and wildflowers, damp from the warm summer rain, spread before you all the way to the horizon. Above you, a well defined rainbow arches across the sky. One end of it disappears behind a small cluster of trees nearby. You begin walking toward the trees. There it is! Right there under the oak tree. A huge, black pot, at least ten feet tall, filled and overflowing with gold coins, glistening in the sun. Millions and millions of dollars in pure gold and it's ALL YOURS! End of Dream. NOW, THE MLM INTERPRETATION OF THE DREAM The beautiful field of grass and wildflowers represents the opportunity. It's always presented as pristine, colorful and wholesome. You can just see yourself in the picture! The rainbow that arches across the sky represents the compensation plan. Just follow the multi-colored road to wealth. The pot of gold represents the financial rewards promised by MLM. The fact that it is overflowing with gold means that, once you find it, your financial worries are over. You'll have money flowing into your bank account for the rest of your life, then the flow will continue for your loved ones long after you are gone! In other words, in the dream MLM represents the fast-track to wealth. THE TRUTH ABOUT THE FAST-TRACK For most, it doesn't exist in MLM. Instead, there is a dizzying merry-go-round that goes nowhere. For the typical MLMer it works like this. They join an exciting NEW program (trying to be among the first hundred) and wait for the expected automatic explosive growth. Of course, the growth doesn't happen because the typical MLMer cannot recruit. After a couple of months another new hype-mill startup catches their attention and they again scramble to get in first. Once again, they buy into slogans like: "Pre-launch less than 24 hours ago. Billion dollar parent company. Destined to be the next driving force in MLM. Get in fast!" "New magic dust pill cures everything from warts to constipation. Everyone on the planet will buy this product. This virtually guarantees your success!" "Double-match-quadruple-reversed bubble matrix with forced one-line backend comp plan creates automatic residual income. Early adopters will earn a fortune!" "Do nothing and get rich. Just sign up and our super-recruiters will build your business for you. Just wait by your mailbox for your checks!" "Super Joe Networker, famous multi-level millionaire, came out of retirement to join our company. Because he's here, your success is inevitable!" CAN WE TALK?? Is it any wonder that 95% of all MLMers continue to fail? But it is not only the fast-track hype that leads to failure. THE TRUTH ABOUT RECRUITING SYSTEMS None of the current MLM recruiting systems work. This includes the "fully automated" Internet systems that have become popular recently. Why? Because even though they lead the prospect through a maze of sales hype, they STILL depend on the MLMer to actually close the sale. Since 95% of MLMers can't close the sale, the system collapses. Since most of the people you recruit (assuming you CAN recruit) can't close sales, your downline can't grow. This remains true regardless of the recruiting system. The only way to REALLY grow your business is to find a way that can create true duplication. That can only happen if every associate, including the weakest link in your group, can succeed. Any system that still requires someone to close the sale is destined to fail 95% of the time. It's that simple. Let's face it. Recruiting is a problem! THE TRUTH ABOUT INTERNET MARKETING COURSES Familiar SPAM emails you've probably seen: "Earn money while you sleep! Our A to Z Internet Marketing Course reveals the secrets of Internet success" "Learn how Grandma Mable made $1,256 with a few clicks of her mouse. Unleash the power of your PC. Your profits direct-deposited to your bank account every day!" These ads usually tell a story about how the author, who has a long history of bumbling business failures, stumbled across a secret formula for Internet Success. Now he's rich, though he's still not the brightest bulb on the tree. He has a mission in life now. He MUST share these secrets with people like you! A click of your mouse takes you to a slick, high-impact website with a lengthy, masterfully written, persuasive sales letter designed to sell you a "turn key" Internet Marketing Course that will make you rich beyond your wildest dreams. This letter, clearly, was not written by a benevolent dummy! For 45 minutes you read about the years it has taken to assemble the information, how there are only a few people who know these "secrets" and that there is a conspiracy to keep this information out of your hands. But if you act TODAY you can have this $1,999 value for the low price of only $99 or $199. If you take the bait you can download the course. Only minutes later you realize, once again, that some things never change. The training course is jam packed with tips and tricks that you already knew plus some techno mumbo-jumbo that a rocket scientist couldn't understand. Then it concludes with the part that dooms it to failure. After you've generated thousands of qualified leads, you still have to CLOSE THE SALE. Since 95% of people cannot close a sale, these courses are not duplicatable and you are back to square one with your MLM business. THE TRUTH ABOUT ALL MLM COMPANIES During the past 50 years there have been literally thousands of MLM companies. Just like the 95% failure rate of MLM reps, the companies have failed at an even higher rate. Most of them survive for a few months, then disappear. This record of failure is so consistent across the industry that it has become a self fulfilling prophecy. Failure breeds failure. No matter which company. No matter what the product. No matter what pay plan is used. Do you see a pattern here? Picture this. Remember those little square plastic puzzles, the ones with the little sliding tiles with numbers on them. There were four rows with four tiles on each row, but one tile was missing. The object was to slide the numbers around until you got them in order. MLM is like that. The tiles would be Hype, Recruiting Systems, Companies, Products and Pay Plans. People and companies have been sliding those tiles into different arrangements for 50 years thinking that if they ever get them JUST RIGHT MLM will be able to create long-term residual income. Can't happen. It doesn't matter whether you give a 2-year old child a multimedia computer or a box of crayons. The child cannot design a bridge. SACRED COW TERMINATOR #3: HOW YOU SHUFFLE THE TILES IS IRRELEVANT During 50 years of trial and error, every possible combination of company, compensation plan, recruiting system, hype and product has been tried. They have all failed for 95% of the companies and 95% of the reps. ANY PROGRAM that requires people to close sales in order to get duplication is doomed to a 95% failure rate. Period. (End of Sacred Cow Terminator #3.) THE TRUTH ABOUT YOUR MLM PROSPECTS The people that you approach about joining your venture don't really care much about the company, compensation plan, or product. Sure, those are interesting side issues, but they want to know ONE THING. "What's in it for ME." Besides that, they don't believe the hype about fast money, long-term income, "heavy-hitter" income claims, earning without doing anything or being first. Most of them have heard it all before and they are jaded, wondering if it will EVER happen. Don't take this the wrong way, but...unless you can show them something that they believe will work for THEM you can forget convincing them to really give their all. If you actually ARE able to get them to sign up, you've only added to the number of people who will eventually fail and, at least in part, blame you for that failure. DOES THIS MEAN YOU CAN'T SUCCEED IN MLM? That's EXACTLY what it means, unless...you are among that 5% who always seem to make money while everyone else fails. Even then, it's hard to consider it a real success when it is at the expense of the broken dreams and ruined finances of others. Remember, if they can't close then they can't duplicate and if they can't duplicate they will fail. What if you could succeed by actually creating success for others? What if you could actually DELIVER on the promises that MLM has broken? What if Aunt Sally and cousin Ben could REALLY be successful and what if they could duplicate? WHAT AN IDEA! Hang in there, because that's exactly where this is going. Tomorrow exposes the missing element. SUMMARIZING TODAY'S LESSON 1. There is no fast-track to MLM success. 2. Recruiting systems that require reps to close the sale will result in a 95% failure rate. 3. Internet Marketing Courses teach systems that don't work for most people because they require closing sales, which most people can't do. 4. Companies, compensation plans, products, and hype have been shuffled into every possible configuration for the past fifty years. They have all resulted in a 95% failure rate across the board. LOOKING AHEAD TO DAY 3 Tomorrow you'll see exactly why the MLM model of "exponential growth" of your downline doesn't work for the vast majority of distributors, no matter how hard they try. You'll also see a business model that is similar to MLM where consistent duplication is the norm. A totally new way of looking at duplication. A way that WORKS! Cordially, The EMM Training Team P.S. By the way, MLM is not the state lottery. Some people believe that the more money they throw at programs, the better their "chance" for success. Building a successful business is not about "chance". It's about duplication. ------------------------------------------------------------------------ You always have the choice regarding these emails. If you would like to stop receiving them, please click Reply and type "REMOVE" in the subject line. Removal will cancel any and all Free Store Club memberships and delete all websites registered with this email address. ------------------------------------------------------------------------ |
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| << May31, 2007 - MLM-U-TURN Day 1 - DREAM A LITTLE DREAM |
June02, 2007 - MLM-U-TURN Day 3 - IT'S A FANTASY! >> |
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