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The MLM-U-TURN Training Course! ************************************************** Day Three DUPLICATION, LOGIC AND COMMON SENSE DUPLICATION - The kind of duplication shown in MLM examples (4 who sponsor 4, etc.) SHOULD make you RICH! QUICKLY! It wouldn't matter which company or compensation plan. IF people could duplicate! But duplication doesn't happen in MLM. LOGIC - The phrase "MLM DUPLICATION" is an OXYMORON. Like "military intelligence" or "legal brief". It's that bad. Compare other industries. Example: Fed-Ex. They've created a system of duplication that works. If you need a package delivered overnight, you'd likely choose Fed-Ex. Why? You trust their duplication. COMMON SENSE - If MLM hasn't worked for 95% of its participants for more than 50 years, what would magically make it work for you? The only widespread duplication in MLM is the duplication of FAILURE! The true road to duplicatable riches is revealed in this course. KEEP READING! Welcome back to EMM! Copyright 2001 - Exact Method Marketing (all rights reserved) ************************************************** DAY 3 - "JUST IMAGINE!" Let's play the Airplane Game. Here's how it works. Billy Hypeman is having a meeting at his house tonight. All you have to do is show up and give Billy $500 (cash only) to get started. Next, tomorrow night you bring 3 people with you to Billy's house and they each give Billy $500 (cash only). The next night, those 3 each bring 3 new people to Billy's house and those 9 new folks each give Billy $500 (cash only). The next night is the one you've been waiting for. The 9 new folks each bring 3 more new people to YOUR house and those 27 new people each give YOU $500 (cash only). You've made $13,500 in just FOUR DAYS!! What could be sweeter than that? ARE YOU THERE? IT'S A FANTASY! In meetings all over the world MLM leaders have painted the perfect-world picture in full color magic marker ink on whiteboards. They typically show you sponsoring 5 who each sponsor 5 who each sponsor 5 who each sponsor 5 and BINGO! You now have 780 excited people in your downline. One more level and the number grows to 3,905 people, all earning you money every month! It's called "exponential growth". Of course, they usually disclaim the whole concept with "your results may vary." MAY vary??? Get real. It doesn't happen. Here's why. BASIC TRUTH #2 - "Exponential Growth" for most MLMers only exists in fantasy land. Simple math says you will need to recruit about 100 to get the first 5 recruiters that you need. Then they'll have to recruit 100 each (for a total of 500) to get their 5 successful recruiters, and so it goes. And this does not factor in how many people you'd have to actually talk to in order to recruit 100. It's usually about 10 to 1 for a good recruiter. Talk to 1000, recruit 100 to get 5 who will duplicate. Do you know anyone who is that committed? How many MLMers do you know who have recruited 100 people? Most people struggle to recruit one or two. And they tell YOU to make a list of your friends and family. No wonder the 95% have failed so miserably at achieving financial success. The 95% failure rate makes real duplication impossible, not just in a perfect world, but in the real world. And without real duplication there is no chance of building long-term residual income. Sure, you can sell products at retail and make a few bucks, but without duplication you can forget about the serious money. IS THERE A SOLUTION? Yes. And it's already working like a charm in an industry that, like MLM, depends on successful duplication. An industry where, depending on which segment you study, the success rate is 70% to 95%! Imagine how successful you could be if 70% to 95% of the people in your organization were successful. You would have a perpetual money machine that did not depend on your constant hard work just to keep it going. A TRUE STORY In 1954 a man named Ray was 52 years old. He mortgaged his house and invested his life savings to buy the exclusive rights to distribute a machine that could mix 5 milkshakes at one time. He dreamed of wealth. Ray heard about a hamburger stand in California that was running 8 of these machines. He headed for San Bernardino to see for himself. If he could find out how they were selling so many milkshakes, perhaps he could share the idea with other restaurants and sell a lot of mixers. WHAT HE SAW Ray had never seen so many people served so quickly when he pulled up to take a look. Seizing the day, he pitched the idea of opening up several restaurants to the brothers who owned the restaurant, convinced that he could sell eight of his Multimixers to each and every one. The rest is history! By 1963 more than 1 billion hamburgers had been sold, a statistic that was displayed on a neon sign in front of each restaurant. Ray Kroc, building on a restaurant management system developed by the McDonald Brothers, revolutionized the restaurant industry. He did it by refining operations into easily replicable processes. Can you begin to see the picture? Instead of simply supplying franchisees with milk-shake formula and ice cream, Kroc sold his new partners a SYSTEM. This was how McDonald's created a chain where a store in Delaware and a store in Nevada could serve burgers of the exact same size and quality, each with the same number of pickle slices and the same-size dollops of mustard and ketchup, each on a similar tray alongside potatoes deep-fried for the exact same length of time. It defied all traditional logic. McDonald's, now a worldwide icon, is operated almost entirely by teenagers, working at near minimum wages, who know NOTHING about the restaurant business! Yet the success rate for these hamburger factories is virtually 100%! The McDonald's SYSTEM creates that success and it is completely independent of the skills or abilities of the employees. WHOA! WAIT A MINUTE! STOP! Leave that unfinished Big Mac and medium fries on the table beside the latest MLM "fax blast du jour" you've just been reading. Climb aboard the magic time machine and let's set the dial to 1954. Lights flash and the calendar pages flip backward faster and faster! 1999, 1988, 1977, 1966...then it begins to slow and as it stops on 1954 you hear a giant whoooosshh! Suddenly, you find yourself in the front seat of Ray Kroc's car heading for California! Forget that Ray would probably be somewhat surprised to find that he suddenly has a passenger. As you begin to chat with him, he talks excitedly about his ideas. He pulls the car into a service station for gas. Now, lets tinker with history a bit. The service station attendant is wearing a paper badge, pinned to his uniform shirt, that says "Ask me how you can become a millionaire!" Taking the bait, Ray says "How can I become a millionaire?" The attendant mutters something about a meeting where some people had sold him $500 worth of products. He explains that it has something to do with finding others who will invest $500 and recruit a few more people. The company had recently started in Chicago. Ray pays the young man $3.12 (remember that this is 1954) and drives on. Now, here's your chance! You carefully guide the conversation to the subject of multi-level marketing and share a bit of your futuristic insight with Ray. You tell him that this new industry called multi-level marketing would create thousands of millionaires in spite of a 95% failure rate. He seems fascinated and fires question after question. Suddenly, in mid-sentence, you feel that familiar vibration starting and you are back in the time machine. You feel the surge. A cloud of smoke surrounds it as the door opens and you step out, safely back in your own century! BUT WAIT! SOMETHING IS DIFFERENT. The fax-blast you were reading is gone! So are the Big Mac and fries! As you glance around the room you see that EVERYTHING is different. The home you lived in before your journey to the past is completely different. It has been replaced by a much larger, elegantly appointed MANSION with all of the trappings of wealth and comfort. The furniture is expensive, the walls are adorned with fine art. A glance out the window reveals an expansive, well manicured lawn surrounding a private lake. You shiver in disbelief. Can this be real? WHAT WOULD HAVE HAPPENED... if Ray Kroc had applied his genius to the MLM industry instead of the hamburger business? What if Ray's "systemization" process had been applied to MLM so that, instead of a 95% failure rate, MLMers enjoyed a 70% to 95% SUCCESS RATE. What if your success did not depend on human ability, but was designed so that even a teenager could make it work. Or Aunt Sally. Or cousin Ben. You see, McDonald's system does not teach kids to cook french fries. It teaches them to push a button, twist a dial, drop a basket and listen for a bell. Almost ANYONE can be taught the steps. And the steps create the same fries in Pella, Iowa as they create in Bossier City, Louisiana! Same tools, same ingredients, same steps - SAME RESULTS. It is the ultimate example of duplication. Even the system itself has been cloned many times by other companies like KFC, Burger King, and Taco Bell, all with similar results. KFC sells chicken, not burgers. Taco Bell sells burritos, not chicken. Burger King cooks burgers a completely different way. The stores look different. The recipes and uniforms and advertising are different. But they all achieve successful duplication because they all depend on inflexible, EXACT METHODS of doing things. WHAT DO ALL OF THESE COMPANIES HAVE IN COMMON? 1. They provide consistent value to their customers. 2. Everything they do is clearly defined in their Operations Manual. 3. Their success does not depend on the level of skill of the workers. MLM hasn't done too badly on the first 2 points, but it has failed miserably on number 3. MLM's success has always depended on the recruiting, selling and closing skills of the workers. Most MLMers simply do not have those skills. YOU CAN'T CHANGE HISTORY. But you can learn from it and use what you learn to change the FUTURE. If you are going to achieve the kind of duplication that leads to real success then you're going to have to have a METHOD that does not depend on the level of skill of the workers. Just as McDonald's system enables teenagers, most of whom have never touched a cook stove, to produce billions and billions of burgers, you need a method that enables Aunt Sally and cousin Ben, who've never seen a commission check, to produce a sales team. In fact, included in that 95% failure rate are a lot of really talented people - doctors, lawyers, engineers and many other professionals - struggling to make MLM work. SACRED COW TERMINATOR #4: RECRUITING "HEAVY HITTERS" IS NOT THE ANSWER Like it or not, a lot of the "ordinary" people who became wealthy from MLM, if the truth be known, simply got lucky. Once. You've probably known of someone who made big money with a company that, for whatever reason, went out of business. For several years thereafter, he or she bounces from company to company, bragging about his or her glory days, before finally vanishing from the scene, all credibility gone. Even the few SUCCESSFUL ones can seldom duplicate their success a second time. Barring a major stroke of luck, your success depends entirely on people being able to recruit. Ordinary people, 95% of them, can't recruit. Short of an entirely new approach, a U-turn, a METHOD that lets ordinary people succeed by doing simple tasks that they CAN do, you will NOT SUCCEED. Your business will fail. It is mathematically unavoidable. If recruiting is the "fly in the ointment" then you've got to find a method that eliminates recruiting. Anything else is simply sliding the same tiles around the same old broken puzzle. It won't help. Think about it. Ray Kroc knew that teenagers could not orchestrate advertising campaigns, do food and paper costing, process payroll or analyze profit spreadsheets. He did not give them tasks that they couldn't do. He taught them to flip burgers, drop fries and smile at customers (well, some of them). (End of Sacred Cow Terminator #4.) THEN, CAN MLM EVER BE MADE TO WORK? Unfortunately, no. Not MLM as you've always known it. As long as MLM requires Aunt Sally, cousin Ben, or even your local chiropractor to recruit and close it can only continue to produce that fatal 95% failure rate. If the weakest person in your group can't recruit, then your hope for success is gone. Across all companies, compensation plans, and products with all the hype, recruiting systems and hoopla, it all comes down to recruiting and closing. And real people can't. MLM must be replaced with EXACT METHOD MARKETING, a total U-turn for MLM that allows ordinary, even below average people to build successful businesses. Without closing. Without recruiting. Over the next few days your eyes will be opened. You'll begin to see the light. You might want to have your sunglasses handy! SUMMARIZING TODAY'S LESSON 1. Exponential growth only happens in fantasy land. 2. The Ray Kroc business model allowed teenagers with no particular marketable skills to produce and sell billions and billions of burgers. 3. MLM has failed for 95% of all people because it requires them to do things for which they have no particular skill or interest. Like recruiting and closing. LOOKING AHEAD TO DAY 4 Tomorrow' lesson begins to build a whole new way of thinking. You'll be introduced to a few of the foundational concepts of EXACT METHOD MARKETING. Prepare to be blown away! Cordially, The EMM Training Team P.S. I almost forgot! The time travel story returned you to a world where Ray Kroc had abandoned the humble hamburger and focused the rest of his life on developing duplicatable systems for MLM. Where would you be today if you had connected with a company with that kind of method in place, say, 5 years ago. The mansion. The private lake. Get it? ------------------------------------------------------------------------ You always have the choice regarding these emails. If you would like to stop receiving them, please click Reply and type "REMOVE" in the subject line. Removal will cancel any and all Free Store Club memberships and delete all websites registered with this email address. ------------------------------------------------------------------------ |
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June04, 2007 - MLM-U-TURN Day 4 - WELCOME TO THE NFL >> |
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