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The MLM-U-TURN Training Course! ************************************************** Day Five TIME FOR CHANGE! Can you imagine technology standing still since 1950. There would be no color TV, no cell phones, and no Internet. Yet MLM seems to be standing still, not quite ready to accept the reality that it's TIME FOR CHANGE! YET, CHANGE ALONE IS NOT ENOUGH Changing products will not make everyday people better at selling. Changing compensation plans will not make better salespeople. Changing the "double barrel four line triple pay comp plan", when 500 people sign up, to a "reverse double hump four line triple pay backwards", and promising that "there's no sponsoring requirements", will not make people better at selling. THAT'S A BAND-AID ON A CANCER Remember, success leaves clues, Duplication by EVERYONE is the only real key. The kind of duplication that's shown in the MLM examples, 2 who sponsor 2 etc. Perfect duplication is always shown to illustrate the power of MLM compensation plans. THAT KIND OF DUPLICATION WOULD MAKE YOU RICH! The duplicable method that ANYONE can do is in this course! KEEP READING! Welcome back to EMM! Copyright 2001 - Exact Method Marketing (all rights reserved) ************************************************** DAY 5 - IT ALL BEGAN AT THE BEGINNING Lessons 1 through 4 have thoroughly exposed the fatal flaws in the way MLM works (or DOESN'T work) for most reps. But those are not the only challenges that must be overcome if the 95% failure rate is to be overturned. THE MLM INDUSTRY ITSELF IS FATALLY FLAWED. According to historic records, the first company to enter the MLM business was California Vitamins, back in the early 1940s. At that time they were the only business that incorporated a sales and compensation plan with different levels. Hence the term "multi-level." Each person had the opportunity to build his or her own sales organization, with the company providing products and paying commission checks. WHAT WENT WRONG? Since there weren't any laws governing Multi-level Marketing at the time (remember, it was still in its infancy), other companies soon jumped on the bandwagon, some legitimate, others not so clean. The term "pyramid scam" was born. The first legal crackdown on Multi-level Marketing started in 1975. The Federal Trade Commission (FTC) attacked the industry with what is known today as the "Pyramid Laws." MLM survived the legal challenge but a strange "Catch-22" came out of the new regulations. * Companies WITHOUT a solid retail product flow were now illegal. * Companies that DID have a legitimate product now had to depend on their reps to sell that product to non-reps AND recruit new reps. MLM gradually became "network marketing", partly to try and shed the negative image caused by the media coverage of the court battles, creating catch phrases like "sponsor up" (which means sponsoring people who are more influential than you are). The "network" concept has made things even worse. Few people have very much influence over family and friends when it comes to starting a business. And worse, almost no one can sponsor UP! MLM companies now walk a thin line between maintaining legally required sales quotas and continuing to recruit new reps, 95% of whom cannot sell to anyone at all, especially their friends and family. In recent years a significant number of companies, unable to strike that delicate balance, have been closed down by regulators, leaving hundreds of thousands of reps holding an empty bag. Countless other companies have fallen by the wayside because of the sheer impossibility of succeeding when almost all of their reps were failing. IN A NUTSHELL, HERE'S WHERE MLM IS TODAY: 1. Recruiting is required if duplication is to happen, but 95% of all MLM reps cannot recruit. Family and friends will not join until the rep is making money. The rep can't make money until people join. Yet another Catch-22! None of the existing recruiting "systems" have helped because they still require someone to close the sale. 2. MLM hype has gotten more and more outrageous while fewer and fewer people are willing to believe it. 3. Internet marketing courses offer a variety of ways to generate leads but STILL require people who can't sell to make the close. 4. For 50 years the combinations of company, compensation plan, recruiting system, hype and product have been shuffled into an endless variety of arrangements. None have improved the success rate. 5. MLMers are using increasingly outrageous "interruption marketing" techniques, trying to out scream the competition, and ignoring the wants and needs of their prospects. Most non-MLMers, unfortunately, view MLMers as obnoxious and inconsiderate. 6. BESIDES ALL OF THAT...many of the companies themselves struggle to survive in an increasingly hostile marketplace while walking a legal tightrope. WHOA! ENOUGH ALREADY! STOP! OKAY! Take a deep breath. Throw some water in your face. Get a fresh cup of coffee or a cool beverage and come back in five minutes. YOUR WORLD IS ABOUT TO BE TURNED UPSIDE DOWN!!! (This moment of silence is in memory of MLM. May it rest in peace.) ************************************ **** EXACT METHOD MARKETING **** ************************************ Now that you know how MLM is broken, you know what has to happen in order for its promises to be fulfilled. 1. Recruiting must be eliminated. 2. Hype must be eliminated. 3. Marketing methods that require closing must be eliminated. 4. Shuffling companies, compensation plans, and products must be eliminated. 5. Obnoxious interruption marketing must be eliminated. 6. Legally risky companies and a hostile business environment must be eliminated. The rest of today's lesson is probably the most important part of the course so far. It may take more than one reading before you begin to get it. You are about to learn about a fully integrated, perfectly synchronized marketing method that absolutely ACES these 6 components. It reduces growing a business to simple tasks that can be easily mastered by almost anyone WITHOUT requiring them to do things that take skills they do not possess. IT'S CALLED EXACT METHOD MARKETING (EMM) EMM was created by a master computer programmer with years of experience as the owner of a multi-level marketing company. Prior to that he spent several years creating system software for the fast food industry. First, EMM combines the distribution and compensation model of MLM with the task-oriented systemization of the fast food model. Then it integrates this hybrid child with the power and magic of automated Internet marketing. The result is a business that offers the "geometric progression" potential of MLM in a "push-button" simple format that can easily be operated by Aunt Sally, cousin Ben, your local chiropractor, the weakest person on your team, and YOU. SKEPTICAL? No problem. In fact, who wouldn't be? Before you're exposed to the mechanics of EMM, think for a moment about how humans interact with each other in the real world. THE DANCE Billy has decided he wants to get married. The only problem is that he doesn't have a BRIDE! Billy checks the paper and learns there will be a dance at the singles club Saturday night. Saturday morning he's up early. He visits the barber and the department store. Sporting a new suit and shoes, a clean shave and fresh-smelling cologne, Billy heads for the dance. Across the dance floor, Billy spots the most beautiful girl he's ever seen. Her name tag says "Julie". Billy makes his way across the room, sits down in the chair next to her and, taking her hand, says, "Hi, Julie. I'm Billy. Will you marry me?" OOPS! Guess what. Didn't work. In fact, before the dance ended Billy asked every girl who was there. Not a single one of them said YES! Not surprised are you? Of course not. First of all, the girls did not know who Billy was. Even though he was wearing a name tag, they didn't know his personality, whether he had a job, his background, or whether they would even LIKE the guy. Marry him? Get real! That would be the ultimate in interruption marketing. Julie did not ASK for a marriage proposal! On the other hand, how many times have you heard a new MLMer complain, "I told my neighbors, my family and everyone at work about it and nobody wanted to do it." Of course not! He's asking them to "marry" his opportunity that they know absolutely NOTHING about. And they probably did not have the slightest bit of interest in going into business. At least Billy had a "target audience" even though HE was off target. A BETTER APPROACH Same guy, same scenario, same beautiful girl. Billy makes his way across the room, sits down in the chair next to her and, taking her hand, says, "Hi, Julie. I'm Billy. Would you like to dance?" WOW! Totally different reaction. A quick glance tells Julie that here is a handsome young man, well groomed and polite. He's asking her if she would like to do the VERY THING that she came there to do. She smiles at Billy and replies, "Yes." This time Billy's approach was NOT interruption marketing, since, by coming to the dance, Julie had already given her consent for Billy to ask her to dance. Now, the truth is that if Billy continued to ask every girl that he met to marry him, sooner or later he would probably find one who would say yes. A blind hog finds an acorn now and then if he roots around enough. Of course, she might not be an ideal wife, and since they wouldn't even KNOW each other the chances for the success of the marriage would be slim. There's a much better way to "recruit" a marriage prospect. It's called DATING! The sequence goes like this: 1) Meet each other. 2) Get acquainted. 3) Go to dinner and a movie. Talk to each other. 4) Do mutually enjoyable, fun things together. 5) Get to know each other's friends. 6) Get to know each other's families. 7) Get engaged. 8) "Tie the knot." 9) Live happily ever after (the payoff). Of course, during the entire process, either Billy or Julie ALWAYS has the option of deciding it isn't working. At that point he or she can simply "opt out" of the relationship and the marriage will never happen. In fact, even after the marriage, either of the partners can "opt out" through divorce. In MLM, however, the sequence has always been a bit different. 1) Recruit (get married). 2) Get paid. 3) Train (very little, in most cases). 4) Watch the recruit fail (the divorce). HELLOOOO!! If a system doesn't work for most people then the chances are good that it will not work for you either. Exact Method Marketing is based on common sense and logic. It is founded on real world principles that work the same way every time. Grammy winner David Houston said, "A hit song doesn't care who sings it." W. Clement Stone built Combined Insurance Companies of America with thousands of agents selling millions of low cost accident policies. Every new agent spends two weeks in training during which he or she MEMORIZES a 2 minute sales presentation. Word for word. Every gesture, every smile, even when to force eye contact and when to direct the prospect's eyes to the policy, is rehearsed until it is EXACTLY the same for every trainee. Guess what. It works. People who have never sold anything in their lives leave the training and sell dozens of policies their first week in the field. EMM's challenge was to develop a method that would WORK for most people. One that could be easily replicated and, like the hit song, would not care who sang it. It needed to go a step further, however, to make it work WITHOUT selling. HERE ARE THE EMM STEPS 1) Target marketing. Find prospects who are LOOKING for what you have and do it without interruption marketing and without personal contact. 2) Give the prospects FREE training and a comprehensive non-threatening chance to "get to know you" so they can decide if there is a "match". 3) Provide everything that the prospects need, in a fully automated, friendly environment, so that they will choose to recruit THEMSELVES without anyone persuading them. 4) Automatically manage and support the new members of your group and guide them into reproducing the process, thereby creating predictable and consistent duplication. LOOKING AHEAD TO DAY 6 You'll get under the hood of EMM and see how it works without any NEED for persuasion, explaining, begging, selling or closing. In fact, most of your group will consist of people that you have never even spoken to, unless you or they just want to get acquainted AFTER they join you. Just as the dating process moves gradually from "meet each other" to "live happily ever after", you'll see how EMM handles the "courtship" in the proper sequence, AUTOMATICALLY, like your own robotic stand-in. Get ready for some fun. You're going to find out how it works! Cordially, The EMM Training Team P.S. If you're still feeling a little sad about the demise of old-school MLM, think about this. Without the lessons that were learned from MLM none of the incredible things you are about to learn would have ever come into existence. The king is dead. Long live the king! ------------------------------------------------------------------------ You always have the choice regarding these emails. If you would like to stop receiving them, please click Reply and type "REMOVE" in the subject line. Removal will cancel any and all Free Store Club memberships and delete all websites registered with this email address. ------------------------------------------------------------------------ |
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June05, 2007 - MLM-U-TURN Day 4 - WELCOME TO THE NFL >> |
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