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The MLM-U-TURN Training Course! ************************************************** Day Six YOUR SUCCESS IS NOT A GAME! Real success does not come from hype or high pressure or gimmicks. It comes from duplication. Phrases like "get in FAST", "get in FIRST", or gimmicks like "this Internet movie is creating explosive growth, so get in before everybody else does", are GAMES without predictable outcomes! Wendy's, the old fashioned hamburger stand, has a SYSTEM with predictable results. You see, their hamburger patties are SQUARE. They're not square SOME of the time. They're not square only if Billy Hypeman is making Wendy's burgers. They're ALWAYS square! You do not have to be first in line to get a square hamburger at Wendy's. You don't have to get in FAST in order to get a square one before everyone else. Wendy's has a duplicable system that makes square hamburgers. It does not matter who is making the burger, or when you go and pick one up. It's always square! THAT'S DUPLICATION! Real duplication has made organizations like McDonald's, Wendy's, UPS, Supercuts, and many others highly successful. TRUE duplication is the key to success for YOU as well! You are very close to finding true duplication. Keep reading! Welcome back to EMM! Copyright 2001 - Exact Method Marketing (all rights reserved) ************************************************** DAY 6 - LETS PLAY A GAME CALLED "GO FISH" Jim, the Game Warden, lived next door to Johnny, an avid fisherman. Every morning, while Jim was having his first cup of coffee, out his window he would see Johnny drive into his driveway, boat in tow, returning from an early morning fishing trip. And every morning Jim would watch Johnny unload four ice chests FILLED with fish! Finally, one morning Jim's curiosity got the better of him and he stepped outside and spoke to his neighbor. "Hi, Johnny. You know, I think you catch more fish than anyone I've ever known. Tell me your secret." "I'll do better than that, Jim", Johnny said, "If you'll be here at 4 A.M. tomorrow you can go with me and I'll SHOW you." The next morning Jim was standing beside Johnny's boat at 4 A.M. and they drove to the nearby lake. Johnny steered the boat to a shallow cove and stopped the motor. Reaching under the seat of the boat, he retrieved a stick of dynamite. Lighting the fuse, he tossed the dynamite into the lake. BOOM! The shock wave rocked the boat. Almost immediately, dozens of fish floated to the surface all around the boat. Johnny paddled in a small circle, netting the fish and dropping them into an ice chest. Jim's mouth dropped open in utter disbelief! "Johnny", he said, "I can't believe my eyes. You KNOW I'm a game warden! Now I'll have to arrest you!" Johnny reached under the seat and retrieved another stick of dynamite. Lighting the fuse, he quickly shoved it into Jim's HAND! "Now," Johnny asked, "are we gonna sit here talking or are you gonna FISH???" IF YOU WANT EXACT RESULTS YOU NEED AN EXACT METHOD! The dictionary defines EXACT: "Characterized by strict adherence to standards or rules." The dictionary defines METHOD: "A means or manner of procedure, especially a regular and systematic way of accomplishing something." Once the procedure is defined and organized into a simple series of exact steps, you can't skip around or try to reinvent the wheel. The beauty of Exact Method Marketing is that, if its procedures are followed by ANYONE, the results will always be the same. At McDonald's, Susie's french fries are not better than Jack's french fries. They both use the same METHOD and they both get the same RESULTS. The only difference, when using an exact method, will be quantity, not quality. If Susie repeats the french fry procedures more often, then she'll wind up with MORE french fries than Jack. But the french fries will taste the same. BASIC TRUTH #3 - You don't go fly fishing in a bathtub. If you want to find fish, you go where fish live. Fish live in rivers, lakes, streams and oceans. You may ocassionally find a goldfish or two swimming in a bathtub while their owner changes the water in their bowl, but she will likely not appreciate you hooking them. If you want to find people who are looking for an income opportunity you don't go to the corner grocery store or the online romance chat room. Opportunity seekers hang out in identifiable, predictable venues. You can get their PERMISSION to communicate with them by simply asking. By identifying themselves as opportunity seekers, they have already said that is OK for you to ask for permission. Asking, under those conditions, is not "interruption marketing." They ASKED to be asked. THE EXACT METHOD MARKETING PROCESS EMM has reduced the human factor to ONE simple process. Just as the McDonald's employee learns to push a button, twist a dial, drop a basket and listen for a bell, Exact Method Marketers learn to do a series of simple tasks. In a nutshell, EMM marketers are taught how to place pre-written, professional ad copy in TARGETED advertising venues on the Internet or in TARGETED traditional media. THAT'S IT! Instead of cranking out french fries, however, the EMM process automatically responds to the email addresses of people who are ASKING you to communicate with them. From that point the human factor becomes a non-factor! The system takes over and does what automated systems do...accurately...predictably...exactly! SACRED COW TERMINATOR #6: A REPLICATED COMPANY WEBSITE WON'T REPLICATE Websites do not recruit. Even the best ones. Websites explain, promote and build an image, but try to find a single person that was "referred" to a website that actually went there, browsed around a while and then signed up in an MLM opportunity. Even though the MLM industry has promoted the "just send them to your website and let the site do the recruiting" idea, it simply doesn't happen. Websites presenting traditional MLM programs cannot close the sale. What is the result? Most people KNOW that even if they refer people to the website they will still, at some point, have to close the sale. So after they send the prospect to the site, the process is usually derailed anyway, since they can't close the sale. (End of Sacred Cow Terminator #6.) And another thing... SACRED COW TERMINATOR #7: SALES TRAINING IS NOT THE ANSWER In the past 50 years MLM companies and leaders have spent many millions of dollars cranking out thousands of tons of training books, audio and video tapes, magazines and newsletters. MLMers have spent even more millions traveling to seminars, weekend retreats and training courses. Through it all, the 95% failure rate has not moved an inch. The plain truth is that, with VERY rare exceptions, by the time a person reaches adulthood his basic personality and belief system is a fixed attribute. Most people do not see themselves in a sales role. They are timid, unsure of themselves and uncomfortable asking someone to spend money. No matter how much "head knowledge" you impart to these non-sales types, you will seldom succeed in changing who they are or how they view themselves and the world. They may be able to spout all of the right "objection stoppers" and explain the "silent close" technique, but put them in front of a real prospect and most will fall apart. (End of Sacred Cow Terminator #7.) SO, HOW CAN A NON-SALES TYPE EVER WIN? There has to be a better way. With Exact Method Marketing the non-sales type is completely relieved of the responsibility of selling. Face it. Recruiting IS selling. The EMM approach is to provide a simple system whereby the weakest, most timid souls in your organization are not expected to do ANYTHING that they cannot do. Using an exact set of easily duplicated tasks, everyone's focus is the same. Use targeted advertising (NO SELLING) to generate email addresses of people who WANT an opportunity. Then the completely automated system takes over. Aunt Sally and cousin Ben and your local chiropractor and the weakest member of your team and YOU will never have the responsibility of closing a sale. It's like having your own personal high-tech robot who builds your business FOR you. Just point him in the right direction and watch him work. HOW CAN A ROBOT RECRUIT? Simple answer...it can't. Remember, Exact Method Marketing is based on common sense and logic. It is also based on the certain knowledge that people are fully capable of making an informed decision once they have the facts. Ask yourself this question. If you see A PRODUCT OR SERVICE that you might want and you have the means to get it, which of these would you prefer: Examine the product or service for yourself and decide whether to proceed with the purchase, OR, have a sales person forcing the product or service down your throat? A robot can't recruit any better than most people can recruit. What a robot CAN do, however is stand in for you in the process of delivering the information ABOUT your opportunity. Then it will step aside and let the prospects RECRUIT THEMSELVES. Exact Method Marketing is so complete that it's as easy to start as deciding to do it! Just as you will have a thorough understanding of the EMM process by the time you finish this 7 day course, so will your email prospects. Buying decisions are usually made over a period of time. This course, for example, creates awareness. Its frequent contact develops familiarity. Familiarity establishes trust. That TRUST is what leads to prospects making an informed decision and closing THEMSELVES. Will everyone join you? Maybe...and maybe not. Is ANY one thing ever a perfect fit for everyone? EMM is designed to fully exploit the power of geometric progression with VERY small starting numbers. EMM PRESENTS YOU WITH A DIFFERENT OBJECTIVE Since prospects are going to have to recruit themselves if they want to join you, you can shift your entire focus to finding prospects. Remember Julie and Jack? Want to make more french fries? Do the french fry procedures more often. Want to grow your business faster? Do the email generating system more often. It's that simple. Once your new members have made the decision to join, they will be shown, again by the automated SYSTEM, how to begin the duplication process. Without selling. Without recruiting. Just by pushing the right buttons. The same buttons that brought them to you. LEVERAGING YOUR ASSETS Once your new self-recruited teammates have experienced the power of Exact Method Marketing for themselves, they will be allowed (remember that it's ALWAYS about permission and choice) to take advantage of more and greater opportunities and income streams. No hype or pressure. Just logic and common sense based on increasing levels of trust, earned through experience. Any attempt by an individual to "talk a prospect into" doing something would be "off system". The EMM process does not need help to do its job. If you had to step in and help then it would not be duplicatable. As those in your group elect to advance to higher earning levels, you can choose to advance to higher earning levels. For the first time, decades of hype notwithstanding, real people, including you, have a real chance to earn REAL long-term residual income. SUMMARIZING TODAY'S LESSON The very fact that you have not opted out of this course before today, Day 6, is living proof that these concepts have held your attention and kept you reading. All you had to do to get it started was send an email requesting the course. You got the email link from someone who is already practicing what these lessons are preaching! EMM WORKS! You see, it's far better to communicate effectively and logically with 10 people who WANT to hear from you than to shout interruptions at thousands of people who are trying to escape from you. EMM simply changes the rules so that everyone who plays has a real chance to win. Follow the EMM procedures to the letter and you can make perfect french fries or build a successful business. Without recruiting. Without selling. Period. LOOKING AHEAD TO DAY 7 Tomorrow will reveal the final elements of Exact Method Marketing and show you how easy it is to put yourself in the drivers seat. If that is what YOU DECIDE that you want. Cordially, The EMM Training Team P.S. The game warden in the opening story learned a valuable lesson. He was faced with a choice. Finding himself with a stick of dynamite in his hand it was rather easy to decide that his former way of thinking was no longer valid. Is it possible that you are recognizing that you are now holding dynamite in YOUR hand? ------------------------------------------------------------------------ You always have the choice regarding these emails. If you would like to stop receiving them, please click Reply and type "REMOVE" in the subject line. Removal will cancel any and all Free Store Club memberships and delete all websites registered with this email address. ------------------------------------------------------------------------ |
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