Dear Subscriber,
Still looking for the ways of gaining more subscribers to your newsletter? See if Zinester had already done the biggest part of the job for you!
In this issue we are following up on the recent release of Zinester's Archives with details on how the Archives are structured and a list of ways and methods you and your ezine can benefit from this new addition to our services. (If you have somehow missed our previous issue, please read the archived issue.)
And, of course, as usual, there's a whole bunch of new ezines to subscribe to. Oh, yes... This one had just come in. It looks like Zinester is now twice as fast! We've re-engineered some of our key procedures and Zinester can now generate up to 100,000 messages per hour - depending on the message size. We'd appreciate your feedback on this.
Zinester's Team |
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What Are Those Fancy Archives For?
Since we launched the Archives, we've been monitoring a steady increase in traffic to Zinester. See our decreasing Alexa rating.
This means that the Archives are already working. And they are working on you in the first place. Here's some information on tactics that will make it even a better tool.
I. Why is traffic to the Archives so important?
1.? Each visitor to the Archives is a potential subscriber to your ezine. After getting to the archived pages, he will look through the latest issues and will subscribe with a high probability. The conversion rate will be higher if you make sure your ezine design meets all of Zinester's capabilities. Add more images to your HTML issues with our images attaching feature. Link to images on the Internet,
because we'll have them downloaded and stored for ages.
2.? Subscribers that come via the Archives, are those who are really interested in your ezine. They are not likely to complain or unsubscribe themselves.
II. Search engine-tuned linking structure
Each ezine that is listed in Zinester's Ezine Directory, automatically receives a link to its description page. Each new ezine also receives a link from a special page with a high Page Rank in order to speed up indexing. Also, it receives a link from the archived issue of Zinester's News, where it was featured. Super ezines also get a link from our main page in the Editor's Pick section. This alone will get you into Google in less than one month.
Every new issue that you add to
your Archives, is instantly linked to from your ezine details page, from your archives index and from the previous archived issue. It doesn't take long before a hot search term will lead a few new subs to your ezine's archives from Google.
In return, your ezine details page is linked to from each of your archived issues, which improves your detail's page PR.
The above was a theory that was used while we were designing our Archives. In order to see whether it had worked or not, we've looked into our stats just for a second.
Here's a few search terms, that were suddenly ranked high by Google:
- win beauty products
- acrobat
lounge
- slim pops
- photos of hilary duff
These keywords are not very popular of course. They are so-called low-frequency keywords (but not all of them - 'photos of hilary duff' brought 53 visitors to the archived issue in January). But the idea is that there are many such keywords, and that is why this SEO method is considered to be very effective. And it works, as you see from here.
Here's another lookup. See how ezine details pages are ranked in Google when a phrase related to the ezine's title is searched:
- salsaspot
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humorous poetry
- glamourgirls
- recipe goldmine
- geetrish
- pediatric dental health
Doesn't this look good? The ezine details page for 'salsaspot' is ranked even higher than the newsletter's web site! Believe it or not, but we did not mean to push these newsletters higher than others by specially linking
to them. All is the result of a carefully designed linking structure and properly applied technology. Imagine what can be done, if you choose to add links from your web site, your partner sites, ezine directories, etc.
III. What should be done in order to make full use of the archives?
1.? Start your ezine with a link to your archives index or to the previous issue. It is not only convenient, but works as a "not spam" disclaimer also - have you ever seen spams with archives?
2.? Link to any previous issue whenever it feels like doing so. The archived links will never change. The archives content (including that downloaded from other sites) will never change. Thus, you always know where to link and what your subscribers
will see there.
3.? Place a link to you archives index or details page from as many websites as you can. The more links you have, together with links from Zinester, the higher you search engine rankings will be.
To compose the link to your ezine description page and the archives index is very simple:
http://archives.zinester.com/32396 - the archives of "Smile Poetry Weekly" Ezine.
http://subs.zinester.com/32396 - the description page of "Smile Poetry Weekly" Ezine.
Don't forget to replace 32396 with your ezine ID.
As usual, please send us an email if you have any questions or comments: support@zinester.com
Zinester's
Team |
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Zinester's Ezine Directory features only the best ezines that are distributed via our service.
Every ezine listed in the Directory will be announced in one of Zinester's News issues. Click on the link to browse more free ezines.
Please enjoy today's selection! Check the boxes against the ezines you'd like to subscribe to and click "Subscribe".
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