Dear Words That Work subscribers:

Attached is the August 2006 edition of Words That Work, the Real Edit newsletter.

In this issue:

* “Strategy vs. Execution: Mind the Gap” illustrates the need to embed strategy in all aspects of your communications tools (go to http://www.realedit.com/wtw_0806_fe1.html).

* “What’s Better Than S**?” (Nothing, when it comes to triggering spam filters!) But here we look behind the advertising truism to reveal the simple answer: people (go to http://www.realedit.com/wtw_0806_fe2.html).

Find this newsletter useful? Pass it on! Is there something you especially like -- or wish we would cover? Tell us about it!