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Dear Words That Work subscribers:

Attached is the December 2004 edition of Words That Work, the Real Edit newsletter.

To ring out the year, we've assembled a few greatest hits -- articles addressing questions and challenges that come up for our readers again and again -- and updated them with fresh examples and insights. Take a look at our latest take on:

* "Old Shoe Syndrome" -- the perils of letting your publication get too worn and comfortable, and how to recognize when it's time for a change.
* "How to Build a Better Case Study" -- Are you making the most of this powerful marketing tool?

* Plus: we get twitchy about Web sites with a lot of text signifying nothing, and the Grammar Queen addresses the eternal question: Is it "that" or "which"?

Extra: Are your publications paying off? Put our Feb. 3 workshop on your calendar to find out how you could be getting a better return.

We welcome your comments and suggestions, and encourage you to pass on this newsletter to anyone who might find it useful.

A technical note: You must have Adobe Acrobat Reader 4.0 or later on your computer to read Words That Work. If you don't have Reader, or if you have an earlier version, you can download a FREE copy of the program at: http://www.adobe.com/products/acrobat/readstep2.html.

If you have any problems opening or reading the newsletter, please let us know at editor@realedit.com .

Thanks!
Sandra & Carolyn

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