Archives at Zinester: Words That Work, the Real Edit newsletter. Words That Work. Writing

Dear Words That Work subscribers:

We keep hearing how little time people have to read, so we've slimmed down WTW. This month we introduce Real Edit's new, one-page WTW. Every issue will include a strategy-oriented feature and a column that provides tips, resources, or insights on communications practices. From time to time we'll also post Web Extras -- old favorites ("Ask the GQ," how-tos) and analytical pieces that don't fit into the PDF newsletter. We'll provide links to those in our cover letter. We hope you enjoy the new format!

In this issue:

* "The Art of Making People Care" delivers ideas for content that will get people off their duffs. Go to http://www.realedit.com/wtw_0206_fe1.html.

* "To SEO or Not to SEO" describes search engine optimization in a nutshell and points you toward a couple of rich resources. Go to http://www.realedit.com/wtw_0206_fe2.html.

Find this newsletter useful? Pass it on! Is there something you especially like -- or wish we would cover? Tell us about it!

If you have any problems opening or reading the newsletter, please let us know at editor@realedit.com .

Thank you,
Sandra & Carolyn

To subscribe to Words That Work, go to http://www.realedit.com and click on the Sign Up button. To cancel your subscription, send an e-mail to unsubscribe@realedit.com.