http://subs.zinester.com/73532 Words That Work delivers advices on editorial strategies, writing and editing tips, and usage guidance, along with other helpful information for writers, editors, and communications directors. [Archives Only] en http://archives.zinester.com/73532/158317.html?rss=1 Dear Words That Work subscribers:

We're taking a break from Words That Work this month as we retool it to reflect
our new company branding (also in process). Look for new content -- and a new
look and name for Real Edit -- in early June.

To tide you over, here are a couple of our favorites from the archive:

* "Strategy vs. Execution: Mind the Gap" on why embedding strategy in all
aspects of communications is key to  success: http://www.realedit.com/
wtw_0806_fe1.html

* "All Hat, No Cowboy" on making content and design equal partners: http://
www.realedit.com/wtw_1203_randr.html

... ]]> 158317 Tue, 06 May 2008 04:48:58 MSD http://archives.zinester.com/73532/156411.html?rss=1 Dear Words That Work subscribers:

Attached is the April 2008 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* "Death by Committee Writing," an update of an old favorite -- we feel your
pain, and tell you how to relieve it: http://www.realedit.com/wtw_0408_fe1.html

* "From Complexity to Clarity" argues that many communications about
complicated products and services might as well be explaining the theory of
relativity to a dog: http://www.realedit.com/wtw_0408_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
... ]]> 156411 Mon, 07 Apr 2008 22:47:40 MSD http://archives.zinester.com/73532/154157.html?rss=1 Dear Words That Work subscribers:

Attached is the March 2008 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* "Think Outside the Hallway" helps you shed internal perspectives when
speaking to external audiences: http://www.realedit.com/wtw_0308_fe1.html

* "Write for an Attention-Deficit Age": http://www.realedit.com/
wtw_0308_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 154157 Tue, 04 Mar 2008 03:17:37 MSK http://archives.zinester.com/73532/152166.html?rss=1 Dear Words That Work subscribers:

Attached is the February 2008 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* "Credibility Counts. Do You Have It?" reveals why you may be sending the
message that you can?t be believed: http://www.realedit.com/wtw_0208_fe1.html

* In "What You Say, What They Hear," find out why internal language often
translates to "blah, blah, blah": http://www.realedit.com/wtw_0208_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 152166 Tue, 05 Feb 2008 01:10:23 MSK http://archives.zinester.com/73532/150096.html?rss=1 Dear Words That Work subscribers:

Attached is the January 2008 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Trying to Connect? Be Human? helps you tap a voice that engages readers and
enhances credibility: http://www.realedit.com/wtw_0108_fe1.html

* Plus, a New Year?s resolution to focus and simplify: http://www.realedit.com/
wtw_0108_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 150096 Tue, 08 Jan 2008 03:49:26 MSK http://archives.zinester.com/73532/147571.html?rss=1 Dear Words That Work subscribers:

Attached is the December 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Make Strategy Investments Pay? helps you keep your communications plan on
track: http://www.realedit.com/wtw_1207_fe1.html

* Anecdotal evidence provides food for thought -- if you know how to collect
it: http://www.realedit.com/wtw_1207_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 147571 Mon, 03 Dec 2007 21:33:25 MSK http://archives.zinester.com/73532/145335.html?rss=1 Dear Words That Work subscribers:

Attached is the November 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* "The Sweet Spot: Find It, Hit It" provides guideposts to the intersection of
your interests and your audience's interests: http://www.realedit.com/
wtw_1107_fe1.html

* Plus, how to avoid project management hell: http://www.realedit.com/
wtw_1107_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
... ]]> 145335 Mon, 05 Nov 2007 23:33:21 MSK http://archives.zinester.com/73532/143030.html?rss=1 Dear Words That Work subscribers:

Attached is the October 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* We know people wonder, "Does Quality Really Matter?" Here's our answer: http:
//www.realedit.com/wtw_1007_fe1.html

* "Calculating Your Impact" uses carbon footprint calculators to illustrate
communications essentials: http://www.realedit.com/wtw_1007_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 143030 Tue, 09 Oct 2007 00:21:45 MSD http://archives.zinester.com/73532/140641.html?rss=1 Dear Words That Work subscribers:

Attached is the September 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

*  ?Think Bigger: Get Off Your Track? provides a road map for finding fresh
routes to improved communications: http://www.realedit.com/wtw_0907_fe1.html

* ?Sustainability: Beyond Green? delves into what it means to have truly
sustainable communications: http://www.realedit.com/wtw_0907_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 140641 Tue, 11 Sep 2007 03:23:40 MSD http://archives.zinester.com/73532/137575.html?rss=1 Dear Words That Work subscribers:

Attached is the August 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* Big communications project coming up? Find out how to "Head Off Collaboration
Headaches": http://www.realedit.com/wtw_0807_fe1.html

* "Got the Message?": communications lingo translated at http://
www.realedit.com/wtw_0807_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 137575 Tue, 07 Aug 2007 08:50:07 MSD http://archives.zinester.com/73532/134347.html?rss=1 Dear Words That Work subscribers:

Attached is the July 2007 edition of Words That Work, the Real Edit newsletter.

In this issue:

*?Got a Pig? Save the Lipstick? tells you how to avoid 11th-hour communications
projects, and what to do if you can't: http://www.realedit.com/
wtw_0707_fe1.html

* Why green marketing needs to get real: http://www.realedit.com/
wtw_0707_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 134347 Mon, 02 Jul 2007 02:46:26 MSD http://archives.zinester.com/73532/131997.html?rss=1 Dear Words That Work subscribers:

Attached is the June 2007 edition of Words That Work, the Real Edit newsletter.

In this issue:

* "Induce Inspiration, Not Yawns" gives you ideas for engaging internal
audiences: http://www.realedit.com/wtw_0607_fe1.html

* "Dithering? Decide Already!" provides spurs to action on communications
decisions: http://www.realedit.com/wtw_0607_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!

... ]]> 131997 Mon, 04 Jun 2007 01:36:19 MSD http://archives.zinester.com/73532/129664.html?rss=1 Dear Words That Work subscribers:

Attached is the May 2007 edition of Words That Work, the Real Edit newsletter.

In this issue:

* ?Goldilocks and the Three Rules? reveals what the fussy home invader has to
tell us about "just right" communications: http://www.realedit.com/
wtw_0507_fe1.html

* Find out if you're swinging cats -- and how breaking free from the syndrome
can help you reap the benefits of hard communications work: http://
www.realedit.com/wtw_0207_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
... ]]> 129664 Tue, 08 May 2007 05:20:18 MSD http://archives.zinester.com/73532/126617.html?rss=1 Dear Words That Work subscribers:

Attached is the April 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Speak Clearly About Complexity? provides basic rules for communicating about
complicated or technical products and services: http://www.realedit.com/
wtw_0407_fe1.html

* Why you don't want to drown your audience in detail: http://www.realedit.com/
wtw_0407_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
... ]]> 126617 Mon, 02 Apr 2007 22:59:17 MSD http://archives.zinester.com/73532/124090.html?rss=1 Dear Words That Work subscribers:

Attached is the March 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Are You Being Ruled by a Tool?? We reveal the signs -- and how to break
free: http://www.realedit.com/wtw_0307_fe1.html

* And from our tip file, Web resources providing sound advice on business
writing and editing: http://www.realedit.com/wtw_0307_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 124090 Wed, 07 Mar 2007 14:07:08 MSK http://archives.zinester.com/73532/121163.html?rss=1 Dear Words That Work subscribers:

Attached is the February 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* Take our ?Test Your Strategic Foundation? quiz to see how your communications
stand up: http://www.realedit.com/wtw_0207_fe1.html

* Three key ways to turn media interest into coverage: http://www.realedit.com/
wtw_0207_fe2.html

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 121163 Mon, 05 Feb 2007 22:24:49 MSK http://archives.zinester.com/73532/118356.html?rss=1 Dear Words That Work subscribers:

Attached is the January 2007 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Why Do You Want to Do That?? tells you how to get out from under the tyranny
of fixed ideas (go to http://www.realedit.com/wtw_0107_fe1.html).

* We offer two New Year's resolutions that can make your job easier and your
efforts more effective (go to http://www.realedit.com/wtw_0107_fe2.html).

Find this newsletter useful? Pass it on! Is there something you especially like
-- or wish we would cover? Tell us about it!
... ]]> 118356 Mon, 08 Jan 2007 23:48:21 MSK http://archives.zinester.com/73532/115236.html?rss=1 Dear Words That Work subscribers:

This month we've attached a holiday special for you: our new Strategy File
guide, ?9 Ways to Make a Powerful Impression.?

We hope it sparks some ideas for the new year. And if you find it useful, feel
free to pass it on!

Words That Work will return in its regular form in January.

Happy holidays!
Sandra & Carolyn


If you have any problems opening or reading the guide, please let us know at
... ]]> 115236 Mon, 04 Dec 2006 21:29:19 MSK http://archives.zinester.com/73532/112355.html?rss=1 Dear Words That Work subscribers:

Attached is the November 2006 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Rise to the Challenge of Change? tells you how to create strong, effective
communications for a fast-moving organization (go to http://www.realedit.com/
wtw_1106_fe1.html).

* ?Watch Out for Copywriting Pitfalls? reveals common culprits in lackluster
marketing materials (go to http://www.realedit.com/wtw_1106_fe2.html).

Find this newsletter useful? Pass it on! Is there something you especially like
... ]]> 112355 Mon, 06 Nov 2006 20:21:19 MSK http://archives.zinester.com/73532/108533.html?rss=1 Dear Words That Work subscribers:

Attached is the October 2006 edition of Words That Work, the Real Edit
newsletter.

In this issue:

* ?Don't Hire a Marcom Consultant!? reveals hidden saboteurs that can drain
value from communications consulting investments  (go to http://
www.realedit.com/wtw_1006_fe1.html).

* On the fence about blogging for your organization, or wondering how to do it
well? We round up great advice (go to http://www.realedit.com/wtw_1006_fe2.html
).

... ]]> 108533 Sun, 01 Oct 2006 03:08:15 MSD