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########################################## SMALL BUSINESS SUCCESS May 2005 Publisher: Leah West http://www.westmarketing-design.com (C) West Marketing & Design 2005 ########################################## Before anything else, preparation is the key to success. ======================================== *** MONTHLY DRAWINGS ******************* Your subscription gets you automatically entered into monthly drawings for great prizes. Every Month I hold a drawing for a fr*ee 1 hour consultation (worth $200). In May I will also hold a drawing to win a free copy of a great ebook called, "Ezine Success" (worth $19.95) This ebook will teach you how to successfully place ads in ezines and turn a BIG profit. ****************************************** Please recommend this E-Zine to anyone you know that is interested in making their small business a success on the internet. If you are receiving this issue as a forward, and would like to get your own fr*ee subscription, visit http://www.westmarketing-design.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================ IN THIS MONTH'S ISSUE ============================================= 1. Search Engine News 2. Internet Marketing Article 3. Promote Your Website for Free 4. Small Business Marketing Tip 5. Guest Article 6. The Blogging Craze ********** OUR SPONSOR ************************ "Learn How to write and publish your own OUTRAGEOUSLY Profitable eBook in as little as 7 days... even if you can??™t write, can??™t type, and failed high school English class!" ==>: http://hop.clickbank.net/?westdesign/7dayebook Get "Bragging Rights" in less than a week! ************************************************* ================================================= 1. SEARCH ENGINE NEWS =================================================== ****Viewing the Search Landscape**** Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring. A special report from the Search Engine Strategies conference, February 28-March 3, 2005, New York, NY. Representatives from leading online measurement firms lent new insights to questions of size and scope, as answering behavioral questions of interest to online marketers at "The Search Landscape" panel. While they agreed on the high-level question of who leads the search wars (Google), the extent of the Google Domination Factor (a term coined by search marketer Mikkel Svendsen) was in hot dispute. But that was far from the only statistical trend these analysts attempted to shed light on. Read the rest of the articles here => http://searchenginewatch.com/searchday/article.php/3500356 ************ advertisement *************** Do you need some mentoring to get your small business on the right track? Have you just launched your website and need a little direction? Schedule a consultation today and I will analyze your current situation and needs and help you make a marketing game plan to maximize your profits. Email me: leah@westmarketing-design.com to set up a consultation today and get the personal attention you deserve. ********************************************* =================================================== 2. INTERNET MARKETING ARTICLE =================================================== Here is a new article I have written on the popular software Flash. I apologize for any of you who have a flash website, but it's best you know the truth now, before losing any more money. ***6 Reasons Why Using Flash is a BIG Mistake*** Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. You can either have flash elements embedded in your website or you can have your entire website done in flash. Now I will be the first to tell you that Flash can make a site look pretty cool, but if you are actually trying to make some money from your online business that using flash is a BIG no-no. Here??™s why. ~~~ 1. Too Much Time It takes way too much time to download an all flash website. Even though broadband and DSL users are growing there are still too many people that are still on dial up to rely on using an all flash site. Your potential customers will get ticked off at waiting an hour to download your beautiful website and will leave to go to the next one. A lot of times, designers will say that they can fix the download problem by making smaller portions or chunks of the main site. So instead of having to wait for just one huge file, you now have to wait for a huge file every time you click on a button to go to another part of the site. It does not fix the problem at all. Your customers are still gonna get ticked after they click on your product button and then realize they have to wait another 8 minutes to download that page too. ~~~~ 2. Annoying Intro I see a lot of websites that have these flash designed intros. The concept is to have a really cool looking intro to the company or product before launching the main website. First of all, I have seen some really pathetic attempts at flash intros. If you can??™t design a good one you should definitely not try at all. Second, most people search for the skip intro button and just click past it anyway. Or if you don??™t have a skip intro button, they just leave your website all together because they don??™t want to watch your useless and annoying intro. I know that they can be cool, that everyone seems to have one, but unless your website is already bringing in some big time money, then don??™t risk losing customers by using a flash intro. For the last 4 reasons why using flash could be costing you money go to: http://www.westmarketing-design.com/SEO-articles/articles-seo11.htm *********** SPONSOR *********************** Read the amazing true story of how one woman, with no previous business experience, earns 400,000+ per year ... selling other people's stuff online! In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net. In 230+ pages, and more than 68,000 words, you'll learn how to pick the best programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting. To learn exactly how she does it, I HIGHLY RECOMMEND that you visit: http://hop.clickbank.net/?westdesign/webvista2 ******************************************* =================================================== 3. PROMOTE YOUR WEBSITE FOR FR*EE =================================================== There is a technique that internet marketing gurus call "viral marketing". A good example of viral marketing is the free web based email server Hotmail. When hotmail first started out, they were largely unknown. How they became the huge business they are today is through viral marketing. Every email that was sent by someone that had a hotmail account had a line at the bottom that asked them if they wanted a free email account with Hotmail too. The name spread like wildfire and now they are a huge million dollar company. You can apply the same techniques to your own products or expertise. A good way to get a viral marketing effect started for your website is to either write related articles and submit them to directories or to write a short ebook branded with your website and contact information and give it away for fr*ee. You can also submit it to fr*ee ebook sites and have them give it away too. You can potentially reach thousands of people this way and really promote your website or product. ======================================================= 4. $$$$$$$ Small Business Marketing Tip $$$$$$$$ ======================================================= The Power of the Popup I know that everyone hates the traditional in your face popups and most people (including me) have a popup blocker. ...But they are a proven sales tool that you I recommend using to increase your ezine or newsletter subscribers. Test after test shows that people will opt in more on popups then through the form on your website. Even if it says the same exact thing. So how do you create popups that aren't blockable? You get this fabulous program called dynamic popup generator. I use this program and it's great, you have tons of options and can edit the look of your popup either in html or a visual editor. Plus it will install the script into your html page for you at the touch of a button. And the best part is, the popups are "unblockable"!! It's great! You can even download it for a free trial run, which is what I did before I bought it. Check it out below. => http://bizzydays.com/x.cgi?a=r&id=1&aid=519&p=1&h=1 ========================================= 5. Guest Article ========================================= Signature Files: The Easy Way To Create More Business By Keegan Michaels If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full advantage of the visibility these forums create? One of the best ways of creating new business is to include a Signature File with everything you post, send or submit. What exactly is a sig file? It's that little paragraph beneath a person's signature at the end of an article, posting or e-mail. This is your opportunity to let people know who you are and to direct them to your business. Now you may already include your url at the end of your correspondence. That's great, but is that enough? Not quite. Of course it's great to have your url so that anyone who's interested in what you're saying can immediately check out your business site, but wouldn't they be more likely to click if you included a short description of what you do? For example, rather than closing an e-mail or posting with: Manny Jackson http://rockoutandrollover.com try something a little more descriptive and catchy, like: Manny Jackson Check out Manny's hot music publishing tips at http://rockoutandrollover.com, or one step further: Manny Jackson Manny can answer all your questions about music publishing. E- mail him at Mannyj@irock.com, or check out his website: http://www.rockoutandrollover.com That little extra bit could be the difference between a trickle of new business and a flood. It's not enough to just give an address, you've got to give people a reason to click. You've got to spark an interest in what you do. By creating a short, catchy and descriptive sig file, you can really set yourself ahead of the pack. About The Author Keegan Michaels knows affiliate programs. He knows what to look for and what pitfalls to avoid. Let him show you the roadmap to affiliate profits. Contact him today at keeegan@affiliateteacher.com or 801-328-9006. Get his Extra Money Newsletter FREE at http://www.AffiliateTeacher.com =============================================== 6. THE BLOGGING CRAZE ================================================ What's a blog? For those of you who have no idea what a blog is, it is basically an online site where you can post your thoughts and ideas and invite others to respond. Similar to a forum, but with much more potential for entrepreneurs. Blogs have been around for awhile, but it seems that the benefits of adding a blog to your marketing arsenol are becoming more apparent and widespread. You can check out my blog by going to: http://marketing-design.blogspot.com You can even use a blog to promote websites and get them listed in Yahoo within 24-48 hours. Wanna know how? Email me: leah@westmarketing-design.com and ask for your free special report on blogging. I will be covering more aspects of blogging in later issues, so keep reading each month. ================================================= To subscribe to SMALL BUSINESS SUCCESS ezine visit http://www.westmarketing-design.com/ezinesubscribe.htm ================================================= Leah West West Marketing & Design 208 W. Ingram Ct Norfolk, Va 23505 757-615-7596 Need a search engine friendly website? Want some one on one attention to help maximize your net profits? Contact me to see how I can help you. leah@westmarketing-design.com ================================================= If you no longer wish to receive communication from us: http://autocontactor.com/app/r.asp?ID=37114398&ARID=103051 To update your contact information: http://autocontactor.com/app/r.asp?c=1&ID=37114398 |
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