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July13, 2005 - Small Business Success Ezine - July 2005 >> |
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###################################### SMALL BUSINESS SUCCESS June 2005 Publisher: Leah West http://www.westmarketing-design.com (C) West Marketing & Design 2005 ##################################### In order to succeed you must fail, so that you know what not to do the next time. Anthony J. D'Angelo ========================================= *** MONTHLY DRAWINGS ******************* Your subscription gets you automatically entered into monthly drawings for great prizes. This month everyone will be entered into a drawing for a free 1/2 hour consultation. ****************************************** Please recommend this E-Zine to anyone you know that is interested in making their small business a success on the internet. If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.westmarketing-design.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================ IN THIS MONTH'S ISSUE ============================================= 1. Internet Marketing News 2. Internet Marketing Article 3. Promote Your Website for Free 4. Small Business Marketing Tip 5. Guest Article ********** OUR SPONSOR ************************ Special Free 2-Part Traffic Report Part 1: "Increase Sales By Flying Under Your Prospects' Radar Defenses" Part 2: "How To Get 72,000 Qualified Visitors To Your Website... Without Spending A Dime On Advertising" Click Now => http://www.turnwordsintotraffic.com/cgi-bin/a.cgi?westdesign ************************************************* ================================================= 1. INTERNET MARKETING NEWS =================================================== Probably the top story for this month, is that of famed internet marketing guru, Corey Rudl, died last thursday in a terrible car crash. He was definitely the real deal as far as internet marketing goes, and created many products, ebooks, and courses that have helped thousands of people make money on the internet. I wish his family the best and hope that everyone who reads Corey's story will come away with an appreciation for how fragile and precious life is. You never know when it will be taken for you, and it doesn't matter who you are or how much money is in your bank account. For the whole story of Corey's death click below... http://www.nbc4.tv/news/4562562/detail.html ************ advertisement *************** If you know how to send out simple emails - I'll show you exactly how these Internet Pros are making a fortune...and you can too! Click...Send...Make Money! ===> http://www.westmarketing-design.com/Milliondollar-emails/ ********************************************* =================================================== 2. INTERNET MARKETING ARTICLE =================================================== The #1 Secret For Building Website Traffic By Rick Rouse The number one question among webmasters is "How can I increase the number of visitors to my website?". There are several ways, but adding content to your site is the most effect method there is. This article explains why and how to do it. Like all webmasters, the reason you created your website in the first place is so that people (visitors) can see what you have to offer. Maybe you simply wish to share your thoughts and opinions on a weblog. Perhaps you want to use your website as a "billboard" for your brick-and-mortar business. Or maybe you want to sell tons of widgets and make a living on the Internet. Whatever your motivation for building your site, you won't achieve your goals without building a steady flow of traffic to it! There is one "best" thing you can do that will help you increase the flow of visitors to your site (and keep them coming back time and again): Add new content on a regular basis. How does adding new content help build traffic? Here are three ways: 1 - More content helps boost your search engine rankings, and higher search engine rankings mean more visitors will "find" your website when they search for what you're offering. In general, larger sites fare better in the search engines than smaller sites, for various reasons. 2 - More content (meaning more pages) provides more "roads" into your site from the search engines. Having hundreds or thousands of pages means there are hundreds or thousands of varied search terms that your site will come up for in the search results. This means instead of your site being "found" when just two or three relevant searches are made, it will be found under hundreds or thousands of search terms! 3 - Fresh content will keep your current visitors coming back to your site to see "what's new". Any business owner will tell you it's cheaper to keep a customer you already have than it is to acquire a new one. The same principle applies on the web. Adding fresh content on a regular basis is the true secret to expanding your traffic levels. You'll receive more and more new visitors all the time, and they'll keep coming back! So how do you go about adding new content? First of all, set a goal of adding at least two new articles to your website each and every day. Two articles per day isn't much really, but it adds up to 730 new pages per year. That's at least 730 new "roads" into your site from the search engines! So where do I get the content to add to my site? The best place to find new content is inside your head - write articles about a topic that's related to the overall theme of your site. Spend a few minutes a day doing some research on the web. Remember, Google is your friend. Just be sure you don't plagiarize (copy) someone else's work. Not only is it unethical, it's quite dangerous for the long-term survival and success of your website! The process is really quite simple: Research, read, and learn. Then write an article of your own explaining what you have learned. That's it! You don't have to be a great writer who produces polished novels, you simply have to be able to get your points across. If you simply cannot write (or have no desire to try), there are thousands of high-quality articles available on the web on virtually ANY topic that are free for the taking. All that's usually required is a link back to the author's site in a short "bio" section at the end of the article. There are many websites on the Internet that offer tons of these "free content" articles. Just do a Google search for "free content". Rick Rouse is the owner of RLROUSE Directory & Informational Resources http://www.rlrouse.com, your one-stop resource for interesting and useful information on virtually any topic. Visit his Webmaster/SEO Weblog http://www.rlrouse.com/blog for lots of great traffic-building articles. *********** SPONSOR *********************** Learn the secrets of making money with Google Adwords. Turn your website into a cash generating machine.. Find out more.. http://hop.clickbank.net/?westdesign/tnecc ******************************************* =================================================== 3. PROMOTE YOUR WEBSITE FOR FR*EE =================================================== I'm sure that you have this one before, but it bears repeating. Giving away content is a great way to promote your website for absolutely nothing invested but a little time. Give away articles, ebooks, email courses, special reports, fr.ee ezines or any kind of information that can be freely distributed. By including your website information in all of your content, you will direct people back to your site increasing your overall traffic. ======================================================= 4. $$$$$$$ Small Business Marketing Tip $$$$$$$$ ======================================================= Forums You have heard me talk before about visiting forums to generate free traffic, but you should also think about adding your own forum to your website. This will create a reson for repeat visitors and drive more traffic to your site. ********* SPONSOR ************************************* ===> LOOKING TO INCREASE YOUR BUSINESS? <=== Just Fill In A Few Blanks And PRESTO...You??™ve Just Created A Powerful, Money-Making Sales Letter -- *Without* Writing! Stop Writing Sales Letters The Hard Way! =====> http://www.instantsalesletters.com/?37081 *************************************************** ========================================= 5. Guest Article ========================================= Autoresponder Services Improve Your Profits By J. Stephen Pope Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind? Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to pay for an autoresponder service. 1. Sequential Autoresponders: Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships with paid autoresponder services can thus increase your sales. 2. Tracking Capabilities: The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns. 3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line. 4. Legal Protection: Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services. You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages. For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection. Paid autoresponder services, with their many advantages over other autoresponder systems, can increase your business profits. J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. For profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/ To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html ================================================= To subscribe to SMALL BUSINESS SUCCESS ezine visit http://www.westmarketing-design.com/ezinesubscribe.htm ================================================= Leah West West Marketing & Design 208 W. Ingram Ct Norfolk, Va 23505 http://www.westmarketing-design.com Get a search engine optimized website and explode your online profits. If you no longer wish to receive communication from us: http://autocontactor.com/app/r.asp?ID=37114398&ARID=103051 To update your contact information: http://autocontactor.com/app/r.asp?c=1&ID=37114398 |
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