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Subject: Small Business Success Ezine - July 2005 - July13, 2005




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         SMALL BUSINESS SUCCESS
              July 2005
         Publisher: Leah West
   http://www.westmarketing-design.com
    (C) West Marketing & Design 2005
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   In order to succeed you must fail,
so that you know what not to do the next time.
Anthony J. D'Angelo
=========================================

********* MONTHLY DRAWINGS *******************
Your subscription gets you automatically
entered into monthly drawings for great prizes.

This month everyone will be entered into a
drawing for a free 1/2 hour consultation.

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Please recommend this E-Zine to anyone you
know that is interested in making their small
business a success on the internet.

If you are receiving this issue as a forward, and
would like to get your own free subscription, visit
http://www.westmarketing-design.com/ezinesubscribe.htm

To remove yourself from this list see bottom of
this email.

PRIVACY STATEMENT: We will not distribute your
address to anyone. Period.

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     IN THIS MONTH'S ISSUE
=============================================

1. Internet Marketing News

2. Internet Marketing Article

3. Website Design Tips

4. Small Business Marketing Tip

5. Guest Article


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1.  INTERNET MARKETING NEWS
===================================================

Perhaps you have heard of the rumors flying around the web
about the doomed mp3 format.

My inbox was flooded with warnings about how the company
who created mp3 technology had a patent and anyone using mp3
technology on websites were going to be fined and
possibly jailed.

Well the hype was all for nothing. Unless you are Bill Gates
and your company pulls in BIG money, then you don't have
to worry about licensing mp3 technology.


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2.   INTERNET MARKETING ARTICLE
===================================================
Free Tips To Increase The Number Of Visitors To Your
Website
By Steve Hill

If you are looking to increase the number of visitors to
your website or increase your hits, I have a number of
ideas that I hope will prove beneficial.

By far the best advice would be writing articles, just
like the one you are reading.

If you search for:

The best way to promote your website
Stuttering and its effects

on Google and just look where these two articles
are placed. As of July 2005 they were number one.
This alone will create a good level of visitors to
my websites as you are able to add a live link at
the bottom of the article to your site.

When you have written an article you need to submit
it to various article websites such as
http://www.ezinearticles.com and just watch your hits
increase.

To find other article websites you can search the
internet, I also use a website called goarticles.

The other benefits are the fact that other webmasters
or people are able to read your article and even use
it on their websites, thus creating lots of additional
backward links. These links are very important these days
and in turn will increase PR ratings, which in turn will
mean you are higher placed in search engines.

Ppc can also be useful as you drive targeted traffic to
your website, be careful though not to spend more than
you are likely to earn.

Link exchange programs are also of value as per the
reasons above.

If you are able to find a cheap search engine
optimisation company this may also be of benefit.

Stephen Hill is a webmaster from Birmingham,
examples of his work are at
http://www.gain-confidence.co.uk and
http://www.debt-specialist.co.uk



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**************************************************

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3. WEBSITE DESIGN TIPS
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The Importance of Color

When designing your website, you should definitely put
some thought into your color scheme.

I have been to many, many websites where as soon as the
page loaded I needed sunglasses to combat the neon colors
on the screen. (Very tacky)

You want your website to be professional looking.

You do not want it to look hokey and garish.

Choose complementing colors like blue and green or maroon
and gray and keep your color scheme consistent throughout
your whole site.

If you change your colors from page to page then your
visitors might get confused.

Try to stay away from bright colors like canary yellow and
neon anything. It just looks to unprofessional.



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4. $$$$$$$ Small Business Marketing Tip $$$$$$$$
=======================================================

Niche marketing is very important to your online success.

In fact if you do not have a well defined niche, then
you are setting yourself up for a long hard struggle towards
internet profits.

If you have a niche market that is too broad you are most
likely hurting your profits as well.

Examine your target market and try to define it as specific
as possible. For example, if I sell an ebook on gardening, I
would want to be specific like rose gardening or organic gardening,
that way I can target a more defined niche group of people.

If you haven't done so already, find your niche market for
higher profits.


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5.            Guest Article
=========================================

5 Keys To Making Money Online
By Keith Kingston

Would you believe there are tens of thousands of people
who have found ways to make money online? Not only that,
but their incomes are significant and growing, due to
little competition and low cost of entry. If I can do it,
then there is no reason why you can't. You can literally
begin making money right away.

There are many, many, opportunities online, but here
are the 5 factors you really need to consider,
to guarantee your success:

1. Set your goals.
As with any business you need to set goals. Goals help
you visualize where you want to go, and keep you motivated
when you get up in the morning. You goal may be to
earn $500 or $10000 a month, it may be to take that
dream vacation, or it may be to give up your job.
These are all great goals. It is imperative that you
write them down and reread them often. You need a short
term goal - e.g monthly goal, to keep you motivated from
day to day and a longer term goal 1-2 years - to keep you
on track and prevent you from chucking it in. I am confident
that if you adopt a positive attitude and embrace your goals
then you will soon be making money online.

2. Take time to research.
As I alluded to earlier there are many people making money
online - and there are thousands of different
businesses that you can try. The internet is a mine field
of information and ???making money online??? opportunities
are not difficult to find. However you will need to decipher
the genuine opportunities from the scams. Many online
promises are just methods to extract money from you.
Some do's and don'ts

DON'T fall for the ???get rich quick schemes??? that promise
huge returns in record time
DO try and email or telephone for more information
DO search online for feedback on the opportunity e.g.
try name of opportunity + scam
DON'T part with money without consulting a friend you
can trust and/or sleeping on it.

3. Find something that you like.
You're the boss now - so do yourself a favor and choose
something you enjoy. This will greatly enhance your
chances of success. A few things to consider:

Do you enjoy writing?
Do you enjoy talking to people?
Do you enjoy working on the computer?
Do you have a flair for sales?
Are there particular things that you are passionate
about e.g sports, music?
Do you want to be contactable 24x7?
Do you want to have flexible/fixed hours?

Personally I like to work on my computer on my own
time and my choice of internet business matches this.
Find out what suits you, and you can weed out the business
ventures which are not for you. Don't settle for
second best - choose something you are comfortable with.

4. Find something worth your while.
While it is a good idea to avoid the sales pitch that
promises the sun, moon, and stars; it is also important
that you don't take the safe option - that guarantees
$5 an hour for sending emails, filling our surveys, or
licking stamps. These amount to you underselling yourself,
because the opportunities of making money on the internet
are so much greater. Look for systems which offer a good
monthly return for a few hours work a day - if you find
something with a residual income all the better.

5. Anything for an easier life!
One of my motivations for venturing into internet marketing
was to create an easier life for myself. As I sat in my day
job I used to think - ???There must be easier ways to make
money??? - and there are! Earning a living online means that
you have the luxury of working from home and choosing your
own hours. It is important that you can exploit these perks,
by being able to take time off, take extra vacations and
spend more time with your family. You need to avoid the
40-50 hours a week for the sake of your sanity.

You have taken the first step by reading this article -
you now just need to act upon it. I wish you the very best
in your online endeavors.

Keith Kingston is a highly successful affiliate marketer who
is dying to share the methods he uses with you.
Find out today about his guaranteed way to make money online.
www.earnmoremoneyonline.com


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Find out how your website could be more search engine friendly!
Schedule a consultation today.
leah@westmarketing-design.com
=================================================

Leah West

West Marketing & Design
http://www.westmarketing-design.com

Get a search engine optimized website and explode your
online profits.









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