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September07, 2005 - Small Business Success Ezine - September 2005 >> |
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######################################## SMALL BUSINESS SUCCESS August 2005 Publisher: Leah West http://www.westmarketing-design.com (C) West Marketing & Design 2005 ########################################## In order to succeed you must fail, so that you know what not to do the next time. Anthony J. D'Angelo ========================================= ********* MONTHLY DRAWINGS ******************* Your subscription gets you automatically entered into monthly drawings for great prizes. This month everyone will be entered into a drawing for a free 1/2 hour consultation. ****************************************** Please recommend this E-Zine to anyone you know that is interested in making their small business a success on the internet. If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.westmarketing-design.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================ IN THIS MONTH'S ISSUE ============================================= 1. Search Engine News 2. Internet Marketing Article 3. Website Design Tips 4. Internet Marketing Tip 5. Guest Article ********** OUR SPONSOR ************************ 100% Free Marketing eCourse That Teaches YOU... How To Earn Multiple Income Streams Online. Insider secrets on how to successfully start, operate and profit from your own business on the internet. No b.s. Just the hard facts! Wait no more! http://cb-top.com/y.php/r=westdesign ************************************************* ================================================= 1. SEARCH ENGINE NEWS =================================================== New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves has officially announced a new automated paid listings service today, "Ask Jeeves Sponsored Listings." It will let anyone purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an Ask Jeeves account rep. Click here for the full story: http://searchenginewatch.com/searchday/article.php/3524141 ************ Advertisement ***************************** Learn the closely guarded secrets of cashing in with your own blog and rss feeds. Find out what savvy internet marketers know about making a killer income with blogs. ===> http://www.westmarketing-design.com/Blog_Rss/ ********************************************************* =================================================== 2. INTERNET MARKETING ARTICLE =================================================== How To Double Or Even Triple Your Opt In List Subscriptions - Al Martinovic Face it. Whether you have an ezine or newsletter, or you are working an mlm or affiliate program... You need to capture your prospects email address on your website. One effective way that I have found in doing this is by using an alert box. When a visitor happens on to your site a box will pop up with a text message and an option(s) for your prospects. They can then choose to accept or cancel. Some people may find alert boxes annoying but from an internet marketing stand point it is a dream come true! I have more than doubled my subscriptions just by using an alert box on my sites. Read the rest of the article here... http://www.westmarketing-design.com/Email-articles/articles-email2.htm *********** SPONSOR ***************************** Learn the secrets of making money with Google Adwords. Turn your website into a cash generating machine.. Find out more.. http://hop.clickbank.net/?westdesign/tnecc ************************************************** =================================================== 3. WEBSITE DESIGN TIPS =================================================== Eight Website Pitfalls, and How to Avoid Them By Torre DeVito Clutter: Too much noise, too much text, and too little white space mean that customers ignore the content. Customers often scan pages quickly, only reading titles or input prompts until they reach the content they want. Be concise, break text up with headings, not too many fonts and consider the reading level of your audience. Confusing navigation: Buttons and menu items should be apparent, links should look like links. Text should not look like buttons or links. Customers do not typically read and digest information in linear order and should be able to move between sections easily. Company-centricism: Customers are task-oriented. They don't know (or care) about departmental structures, or company jargon. Look at your site as an outsider would, by function or task. Use clear, generic labeling and try to minimize the use of company or industry jargon, acronyms or abbreviations unless context is provided. Design by committee: Though teamwork is essential to the success of a website, requiring group consensus for decision making will stop a project in its tracks. Bells and whistles: How a site looks is not as important as the content and the organization of that content. Establish the site layout before attempting to finalize design. High-maintenance pages: Static pages based on dynamic information are quickly outdated. Include dynamic data only if it is needed, and provide a way to maintain it. Back patting: Don't tell customers how great your products are, show them. Keep introductory material to a minimum and focus on your programs or services. Overcomplicating: Designers tend to approach a site as if it should spring whole-formed from their head before it is published. Remember, a website is forever a work in progress and should be approached as such. Publish the information at hand, and the site can expand and revised as needed according to user feedback. Torre DeVito is a web designer from Cary, North Carolina. For more information visit www.pagecandy.com. ======================================================= 4. $$$$$$$ INTERNET MARKETING TIP $$$$$$$$ ======================================================= The Importance of Getting Links I cannot stress enough how important it is to get other websites to link back to your site. There are actually several different software titles out there that can help you launch a linking campaign, but you CAN do it yourself with a little time and effort. Okay maybe a LOT of time and effort. But the payoffs are huge. Your pagerank will go up as well as your search engine placement. The more "popular" your website looks to the search engines the more traffic you will get. If you want some help with your linking strategies here are some products I recommend. 1) SEO Elite - http://westdesign.bryxen1.hop.clickbank.net This is a full seo package with a great linking program to help you find and email hundreds of websites to get links for your website. 2) Arelis - http://www.arelis.com You can download a trial version at this website of their linking software. 3) Free Link Exchange Software - http://www.free-link-exchange-software.com/ ********* SPECIAL FREEBIE ******************************** Are you still brainstorming to come up with a niche product to sell? Stop the frustration of failed attempts, get 106 Niche Products all ready for you to sell with Master Resell Rights. That means you can sell it as many times as you want and keep all the profit. And the best part is you can get them absolutely FR.EE!! I highly recommend you check this out before its gone... http://www.westmarketing-design.com/106NicheProductPak/ *************************************************** ========================================= 5. GUEST ARTICLE ========================================= Cashing In by Writing How-to's By Dorothy Zjawin If you enjoy explaining how something is done step by step, you may just have an saleable article or book idea. How-to articles and books are favorites at many magazine and book publishers. And the range of topics is practically endless. Think about it for a minute. Almost anything that you have had some experience in doing has potential. For example, can you explain how to install a hardwood floor, make paper toys, choose good doctors, invest money, buy businesses, or start a relationship? Of course, a subject such as how to make those sit-ups more effective might be a great magazine article. On the other hand, a subject such as how to make wooden toys might be effective as a book. Okay, let's say that you're interested in writing a how-to. Choose something that not only interests you, but something that you would enjoy explaining to others. Perhaps it is something that a lot of people ask about. Since you've done that many times, you are in an excellent position to explain that to a wider audience of beginners or even experts on that very subject! Once you've decided on a subject, brainstorm titles. Using the words "how to" is a good idea, but you may wish to consider numbers in your title, such as "Five Great Ways to Amuse a Toddler." If you're writing an article, remember to include a small introduction and perhaps a list of tools. Then write out the steps, beginning with the first. Always assume that your beginner audience knows nothing about your subject. Try to visualize that audience performing the task(s) that you are telling them how to do. Suppose that they have just completed the first step. What should the results look like and what should be done next? Sometimes your subject may lend itself to drawings or visuals accompanying each step. Doing this will help your readers to compare their results with yours. After listing and explaining all of the steps, remember to include a final paragraph. Before submitting it to an editor, ask someone you know to "test" your article by following each of the steps. Pay attention to questions and concerns and address those before submitting your article. But suppose that your subject is more involved? In that case, you should consider writing a book. Draw up your book's outline by making a list of chapters. Perhaps the first chapter will include an introduction and an explanation of a few basics. The next chapter will cover the first step and so on. Of course, you need not complete the entire book before describing it and your qualifications to potential editors in a query letter. You may find that writing one or more how-to articles and books not only establishes you as an expert, but allows you to become a published author so much sooner. Dorothy Zjawin's how to book, Teaching Ideas for the Come-Alive Classroom, was published by Parker Pub./Prentice-Hall. Most of her Instructor articles are also how-to's. Get more ideas by checking out her website at http://www.profitable-pen.com ================================================= Get a Fr.ee Ebook, "Money Secrets" by clicking below. It has great articles and can even be branded with your own information for a viral marketing effect. Get it now... http://www.westmarketing-design.com/moneysecrets.exe ================================================= Warm Regards, Leah West West Marketing & Design http://www.westmarketing-design.com Get a search engine optimized website and explode your online profits. 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