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######################################## SMALL BUSINESS SUCCESS September 2005 Publisher: Leah West http://www.westmarketing-design.com (C) West Marketing & Design 2005 ########################################## Success is a state of mind. Think on being successful and you will become successful. ========================================= ********* MONTHLY DRAWINGS ******************* Your subscription gets you automatically entered into monthly drawings for great prizes. This month everyone will be entered into a drawing for a free 1/2 hour consultation. ****************************************** Please recommend this E-Zine to anyone you know that is interested in making their small business a success on the internet. If you are receiving this issue as a forward, and would like to get your own free subscription, visit http://www.westmarketing-design.com/ezinesubscribe.htm To remove yourself from this list see bottom of this email. PRIVACY STATEMENT: We will not distribute your address to anyone. Period. ============================================ IN THIS MONTH'S ISSUE ============================================= 1. Search Engine News 2. Internet Marketing Article 3. Website Design Tips 4. Internet Marketing Tip 5. Guest Article ********** OUR SPONSOR ************************ 100% Fr.ee Turnkey Online Marketing Business You have to see it to believe it. http://cb-top.com/y.php/r=westdesign ************************************************* ================================================= 1. SEARCH ENGINE NEWS =================================================== MSN is getting in on the pay per click business, to give Overture and Google a run for their money. 'Advertisers pay a one-time subscription fee of S$10 (US$5.97) for MSN Keywords. For each keyword, they bid a minimum of $.10 and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results.' Read the full story here => http://www.zdnetasia.com/news/internet/0,39044246,39251822,00.htm ************ Advertisement ***************************** Learn the closely guarded secrets of cashing in with your own blog and rss feeds. Find out what savvy internet marketers know about making a killer income with blogs. ===> http://www.westmarketing-design.com/Blog_Rss/ ********************************************************* =================================================== 2. INTERNET MARKETING ARTICLE =================================================== Getting caught in Google's sandbox. There is a buzz word floating around called sandboxed, which is referring to how Google calculates their Pagerank. The theory is that new or fairly new sites will continue to have a Pagerank of zero for quite a while until the site has 'proven' to be a good quality site. As you probably already know that means you must have relevant incoming links and good quality optimized content. I know that my own website took several months before it finally jumped from a Pagerank of zero up to a four, basically overnight. I tell you this to offer encouragement if your new website is still stuck on zero. It is not a reflection on the quality of the site and in time Google will reward your website with an increasing Pagerank. *********** SPONSOR ***************************** Learn the secrets of making money with Google Adwords. Turn your website into a cash generating machine.. Find out more.. http://hop.clickbank.net/?westdesign/tnecc ************************************************** =================================================== 3. WEBSITE DESIGN TIPS =================================================== Template madness... I am sure that most of my readers are aware of the multitudes of websites out there selling templates. While they look very impressive and professional, I caution you against buying a template unless you have web design experience. The reason I say this is because most of these really pretty, cool looking templates are designed in Photoshop and are simply sliced images placed into a html file. Here are some problems you might run into with templates. 1. You don't know what photoshop is, don't own the program, or have no idea how to change the template in photoshop. 2. They are not optimized in any way for search engines and must be thoroughly changed in order to get any kind of high ranking. 3. Some of them contain text that is image based and not real text, which makes your site invisible to the search engines. 4. You have no idea what to do once you get the template. If you have recently bought a template and are scratching your head as to what to do next, then I invite you to email at leah@westmarketing-design.com with your questions. For the next few weeks, I am offering a promotion to customize any template to your website needs for only $100. Get the help you need... leah@westmarketing-design.com ======================================================= 4. $$$$$$$ INTERNET MARKETING TIP $$$$$$$$ ======================================================= A great way to make additional income online is too sign up for different affiliate programs. An affiliate program is where you sign up to promote other people's products and they pay you a commission for each sale you bring them. There are some people that make a substantial amount of money from affiliate programs. I have a fr.ee course on affiliate marketing to help you make more money. You can download it directly here => http://www.westmarketing-design.com/am101.pdf ********* SPECIAL OFFER ******************************** Get your site listed in Google in ONLY 3 days! Get your hands on the hottest new marketing tactic and blow away your competitors. http://hop.clickbank.net/?YourClickBankID/cwdedes ********************************************************** ========================================= 5. GUEST ARTICLE ========================================= 'Resource Box Rules: Winning Tactics' By: Beth Scott Lets face it, people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact. So, you ask, What kind of resource box do I need? You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration! What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action. You shouldnt make your resource box (also called an Authors Bio, About The Author, etc...) very long. You dont want to bore your reader with all the details of your writing career. Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them. If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won????t be able to convert them into traffic or buyers. Why?? Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article. You cant afford to let this happen! So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report. You give them an action to take. Because as surely as you arent specific about what it is that you want them to do next, they definitely wont do what you want them to. So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye! Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is. In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site. So again make sure as much as you can that your link is working. Its true that some article databases dont provide this feature, but the majority of the article databases do. One way to make your link active is to use the following HTML code: Main Keyword Here Tip: Only use the above HTML on article websites that allow HTML. If the site does not just type your url in as you normally would. Try going to the article site you posted your article on, as a browser instead of logging into your writers account. Find your article and test the link in your resource box to see if it works. In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-) _________________________________________________________ For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles go to http://apt-publishing.com/ArticleAnnouncer/ This method works like crazy! You??™re reading this aren??™t you? ================================================= Get a Fr.ee Ebook, 'Money Secrets' by clicking below. It has great articles and can even be branded with your own information for a viral marketing effect. Get it now... http://www.westmarketing-design.com/moneysecrets.exe ================================================= To Your Online Success, Leah West West Marketing & Design http://www.westmarketing-design.com http://www.money-making-mommies.net Get a search engine optimized website and explode your online profits. If you no longer wish to receive communication from us: http://autocontactor.com/app/r.asp?ID=37114398&ARID=103051 To update your contact information: http://autocontactor.com/app/r.asp?c=1&ID=37114398 |
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