Hi Subscriber,

Below is the inaugural copy of the Real Estate Marketing
Biz Tips Newsletter. Hope you find it both inspirational
and informative.

If there's ever anything I can do for you please let me
know. A phone call is quicker, but I do return email messages.
Just be sure to always enter "FEL Newsletter Subscriber"
in the subject line, and and I'll know that it's not spam.

If it's been awhile since you've visited Farming Expired Listings,
please visit again soon. I've made some changes recently,
and want your feedback about whether or not you like the changes.

Until the next time!
Lanard Perry,
Farming Expired Listings
352-379-2700 phone
352-283-9316 cell

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Farming Expired Listings; A Personal Guide To Your Success!
The easiest way to one listing at a time.
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Featured Article!

Branding Yourself For Increased Profitability
By: Lanard Perry     (January 05)

Successful Realtors know the importance of branding their identities
into the consciousness of the communities in which they live, like the
big boys; Pepsi, McDonald's, Burger King, and other companies we
know and have come to trust.

Why is branding important? Think about it! When you want a soda
do you buy an unknown off-brand just because it's cheap?

Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get
my drift!

And why do you do that? Because there's comfort in familiarity and
you know what you're getting when you buy it.

We spend mega bucks on name brand products just because we've
been inundated with their marketing campaign messages.

Don't believe me?  Try this! Quick, who said "Have It Your Way";
"Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an
____ ____ ____, that is what I truly want to Be...". Point made!

People support businesses and products that they are comfortably
familiar with, even when the familiarity is solely based on marketing
campaigns, while avoiding the unknowns.

The same is true for homeowners wanting to list properties for sale
with real estate agents. Unless there's a compelling reason to do so
they're not going to list their property with a rookie agent, or worst
yet somebody who's been in the business for years, but who hasn't
really been in the business.  Know what I mean? 

Now, we may not like it but we do understand it.  Still, it's difficult
for newly licensed and even some veteran real estate agents to
make a living selling real estate because of it.

So how does this impact you? It doesn't if you have thousands of
dollars and can afford a couple of years to get beyond it.

But if you're relatively new to the profession and have limited
resources you just might have a problem.

Established agents have already put in time and money cultivating
their images, and when people in their respective communities want
to buy or sell real estate they think of them -- not you.

So, what can you do about it? Lots actually, but for now I'll focus
on one thing; farming prospects.

Why? Because when done right you can easily put hundreds of
business cards, letters and other marketing materials in the hands of
known sellers and potential buyers every month.

Simply stated, the more people you contact the sooner you brand
yourself as an agent worthy of consideration. Anything short of this
is whistling in the wind.

Take a moment and honestly assess your situation. How many
contacts are you presently averaging - daily, weekly, monthly?

Are they random contacts (shotgun approach) of people who might
be interested in your services, or with real prospects known to need
services right now (laser beam approach)?

A good real estate listing system can help put you on a fast track to
gaining name recognition within your community in months, instead
of years. And it won't cost you thousands of dollars to implement.

Let me suggest, though, that you avoid systems that appear compli-
cated, or that are hundreds of pages long. If it takes days to read
and weeks to comprehend whose really going to read it and follow
through to boring completion, anyway?  Not me!

Also, consider the following before committing to a particular listing
system.

1. Does it come with a satisfaction money back guarantee?
2. If you're buying on line is a contact name and phone number
   readily available on the website? 
3. Can you reach anybody or get a response to a message
   when you call before buying?

If the answers to any of the above are a resounding "no" then I
suggest that you put your credit card back in your pocket and
continue looking.

Proceed with caution, but do proceed, as you need a system that'll
give you a competitive advantage.

Summarily, a good real estate listing system can help you brand
yourself relatively quickly. So, get one as soon as you can and start
claiming your share of the market!