Hi Subscriber:

Below is an article about self promoting yourself on a shoe string budget. I hope you find it helpful. As always, please feel free to call or email if I can be of assistance.

Sincerely,
Lanard Perry
1-352-283-9316

FarmingExpiredListings.com
Where Realtors learn how to average 1-2 listings a month.
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Featured Article

Realtors - Self Promote Your Way to Success
By Lanard Perry

Okay, so we all can agree - listings are the lifeblood of the
real estate industry. And if the keys to selling them are
location, location and location, then the challenge in getting
them is self-promotion.

But how do you promote to the masses without going broke?
Below are a few ideas and strategies to effectively market
yourself on a shoe string budget.

Sponsor A Workshop
Sponsor a workshop for homeowners attempting to sell their
homes FSBO. Advertise it in your local newspaper and note
that seating is limited.

Then, require attendees to RSVP their intent to attend. So, with
little effort you will have developed a "warm list" of prospective
buyers and sellers.

The workshop should be relatively short; 60-90 minutes long.
Provide a movie, popcorn and a sitter for kids so that
parents won't have to worry about getting a babysitter.
More parents are likely to attend and you'll have their undivided
attention.

The workshop should be long enough to share useful information,
but short enough that you won't stress about how you're going
to fill the time. Heck you can even joke with callers that it'll only
be as long as "Bambi," or whatever movie you decide to show.

Host the workshop in your office if you have adequate space.
If not, the local library, a Title Company, Mortgage Company or
other location will suffice. Do not rent a space, but do have it in a
nice location.

Title and Mortgage Companies may even be inclined to
pay a part or all of the costs for co-sponsoring the event with
you. After all, each attendee is a prospect for their products and
services, too.

In the workshop you'll be instructing attendees on the dos and
don'ts of selling their properties; establishing the right price,
creating curb appeal, staging a home for sale, establishing how
and when to show their properties, and more importantly how to
be safe when showing properties.

One objective of the workshop is to give each attendee essentially
the same information you give when you go on listing presentations.
It's kind of like a listing presentation in reverse, where they come to
you as a group.

So, at the end of it each attendee will have a greater appreciation
of the advantages of using a Realtor, your marketing plan, contact
number, email address, etc.

Be sure to follow up with a series of letters to continue building the
relationship. As a general rule it takes 4 - 7 contacts before you
develop enough rapport with prospects to earn their business, but
it's well worth the effort. Make it easy on yourself and consider
prewritten form letters that are ready made to copy, paste and send.

Every attendee will be a potential customer for you; as a seller and
a buyer. After all, how many are likely to sell their properties without
the services of a Realtor?

Now, how many are likely to buy a property listed with a Realtor?
Right, again! And guess who can be there when they need professional
assistance?

So, here are a few final questions before I close. Do you know of
another Realtor that host events like this on a regular basis?

How about one who hosts an Open House for his/her office? Okay,
then how about one that conducts workshops on how to finance home
loans? Still no?

Hopefully, you can now see the near endless possibilities for self
promoting your services. And if you institutionalize them, meaning
that you make them regular events, they could become part of the
services you provide that distinguishes you from your competitors.

So, whenever you hear somebody say location, location, location;
think self-promotion, self-promotion, and self-promotion.

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P.S. If you don't have any follow up letters I have a 4 letter series
that you can purchase here for a few dollars. Thanx for being a valued
subscriber. Sincerely, Lanard Perry